Online Home Decor Market in India 2025-2029

Online Home Decor Market In India 2025-2029


The online home decor market in india is forecasted to grow by USD 4388.9 mn during 2024-2029, accelerating at a CAGR of 10.9% during the forecast period. The report on the online home decor market in india provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in online spending and smartphone penetration, benefits of buying home decor products online, and growing demand for high-end and luxury home furnishings.

Technavio's online home decor market in india is segmented as below:

By Application
  • Indoor
  • Outdoor
By Product Type
  • Home furniture
  • Home furnishings
  • Others
By Price
  • Mass
  • Premium
By Geographical Landscape
  • APAC
This study identifies the growing demand for eco-friendly home decor items as one of the prime reasons driving the online home decor market in india growth during the next few years. Also, rising popularity of blogs related to interior designing and increasing demand for contractual furniture will lead to sizable demand in the market.

The report on the online home decor market in india covers the following areas:
  • Online Home Decor Market in India sizing
  • Online Home Decor Market in India forecast
  • Online Home Decor Market in India industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online home decor market in india vendors that include Amazon.com Inc., Century Furniture LLC, Chumbak Design Pvt. Ltd, D decor, Elvy Lifestyle Pvt. Ltd., Fabindia Overseas Pvt. Ltd., Forbo Management SA, Godrej Consumer Products Ltd., Golden Leaf, Inter IKEA Holding BV, Mohawk Industries Inc., MyStyle Label Creation Pvt. Ltd., Pepperfry Pvt. Ltd., Praxis Home Retail Ltd., Reliance Industries Ltd., Secret Label India Apparels LLP, Shivalik Metaplast Industries, The Crafty Angels, Wooden Street, and Yellow Verandah. Also, the online home decor market in india analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Market Segmentation by Product Type
Executive Summary - Chart on Market Segmentation by Price
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ million)
Data Table on India - Market size and forecast 2024-2029 ($ million)
Chart on India: Year-over-year growth 2024-2029 (%)
Data Table on India: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Online Home Decor Market in India 2019 - 2023
Historic Market Size - Data Table on Online Home Decor Market in India 2019 - 2023 ($ million)
5.2 Application segment analysis 2019 - 2023
Historic Market Size - Application Segment 2019 - 2023 ($ million)
5.3 Product Type segment analysis 2019 - 2023
Historic Market Size - Product Type Segment 2019 - 2023 ($ million)
5.4 Price segment analysis 2019 - 2023
Historic Market Size - Price Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
6.1 Impact of AI on the Online Home Decor Market in India
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Application
8.1 Market segments
Chart on Application - Market share 2024-2029 (%)
Data Table on Application - Market share 2024-2029 (%)
8.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
8.3 Indoor - Market size and forecast 2024-2029
Chart on Indoor - Market size and forecast 2024-2029 ($ million)
Data Table on Indoor - Market size and forecast 2024-2029 ($ million)
Chart on Indoor - Year-over-year growth 2024-2029 (%)
Data Table on Indoor - Year-over-year growth 2024-2029 (%)
8.4 Outdoor - Market size and forecast 2024-2029
Chart on Outdoor - Market size and forecast 2024-2029 ($ million)
Data Table on Outdoor - Market size and forecast 2024-2029 ($ million)
Chart on Outdoor - Year-over-year growth 2024-2029 (%)
Data Table on Outdoor - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Application
Market opportunity by Application ($ million)
Data Table on Market opportunity by Application ($ million)
9 Market Segmentation by Product Type
9.1 Market segments
Chart on Product Type - Market share 2024-2029 (%)
Data Table on Product Type - Market share 2024-2029 (%)
9.2 Comparison by Product Type
Chart on Comparison by Product Type
Data Table on Comparison by Product Type
9.3 Home furniture - Market size and forecast 2024-2029
Chart on Home furniture - Market size and forecast 2024-2029 ($ million)
Data Table on Home furniture - Market size and forecast 2024-2029 ($ million)
Chart on Home furniture - Year-over-year growth 2024-2029 (%)
Data Table on Home furniture - Year-over-year growth 2024-2029 (%)
9.4 Home furnishings - Market size and forecast 2024-2029
Chart on Home furnishings - Market size and forecast 2024-2029 ($ million)
Data Table on Home furnishings - Market size and forecast 2024-2029 ($ million)
Chart on Home furnishings - Year-over-year growth 2024-2029 (%)
Data Table on Home furnishings - Year-over-year growth 2024-2029 (%)
9.5 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
9.6 Market opportunity by Product Type
Market opportunity by Product Type ($ million)
Data Table on Market opportunity by Product Type ($ million)
10 Market Segmentation by Price
10.1 Market segments
Chart on Price - Market share 2024-2029 (%)
Data Table on Price - Market share 2024-2029 (%)
10.2 Comparison by Price
Chart on Comparison by Price
Data Table on Comparison by Price
10.3 Mass - Market size and forecast 2024-2029
Chart on Mass - Market size and forecast 2024-2029 ($ million)
Data Table on Mass - Market size and forecast 2024-2029 ($ million)
Chart on Mass - Year-over-year growth 2024-2029 (%)
Data Table on Mass - Year-over-year growth 2024-2029 (%)
10.4 Premium - Market size and forecast 2024-2029
Chart on Premium - Market size and forecast 2024-2029 ($ million)
Data Table on Premium - Market size and forecast 2024-2029 ($ million)
Chart on Premium - Year-over-year growth 2024-2029 (%)
Data Table on Premium - Year-over-year growth 2024-2029 (%)
10.5 Market opportunity by Price
Market opportunity by Price ($ million)
Data Table on Market opportunity by Price ($ million)
11 Customer Landscape
11.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity/Restraints
12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
Overview on factors of disruption
13.4 Industry risks
Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
Companies covered
14.2 Company ranking index
Company ranking index
14.3 Market positioning of companies
Matrix on companies position and classification
14.4 Amazon.com Inc.
Amazon.com Inc. - Overview
Amazon.com Inc. - Business segments
Amazon.com Inc. - Key news
Amazon.com Inc. - Key offerings
Amazon.com Inc. - Segment focus
SWOT
14.5 Century Furniture LLC
Century Furniture LLC - Overview
Century Furniture LLC - Product / Service
Century Furniture LLC - Key offerings
SWOT
14.6 Chumbak Design Pvt. Ltd
Chumbak Design Pvt. Ltd - Overview
Chumbak Design Pvt. Ltd - Product / Service
Chumbak Design Pvt. Ltd - Key offerings
SWOT
14.7 D decor
D decor - Overview
D decor - Product / Service
D decor - Key offerings
SWOT
14.8 Fabindia Overseas Pvt. Ltd.
Fabindia Overseas Pvt. Ltd. - Overview
Fabindia Overseas Pvt. Ltd. - Product / Service
Fabindia Overseas Pvt. Ltd. - Key offerings
SWOT
14.9 Forbo Management SA
Forbo Management SA - Overview
Forbo Management SA - Business segments
Forbo Management SA - Key news
Forbo Management SA - Key offerings
Forbo Management SA - Segment focus
SWOT
14.10 Godrej Consumer Products Ltd.
Godrej Consumer Products Ltd. - Overview
Godrej Consumer Products Ltd. - Business segments
Godrej Consumer Products Ltd. - Key news
Godrej Consumer Products Ltd. - Key offerings
Godrej Consumer Products Ltd. - Segment focus
SWOT
14.11 Inter IKEA Holding BV
Inter IKEA Holding BV - Overview
Inter IKEA Holding BV - Product / Service
Inter IKEA Holding BV - Key news
Inter IKEA Holding BV - Key offerings
SWOT
14.12 Mohawk Industries Inc.
Mohawk Industries Inc. - Overview
Mohawk Industries Inc. - Business segments
Mohawk Industries Inc. - Key offerings
Mohawk Industries Inc. - Segment focus
SWOT
14.13 MyStyle Label Creation Pvt. Ltd.
MyStyle Label Creation Pvt. Ltd. - Overview
MyStyle Label Creation Pvt. Ltd. - Product / Service
MyStyle Label Creation Pvt. Ltd. - Key offerings
SWOT
14.14 Pepperfry Pvt. Ltd.
Pepperfry Pvt. Ltd. - Overview
Pepperfry Pvt. Ltd. - Product / Service
Pepperfry Pvt. Ltd. - Key offerings
SWOT
14.15 Praxis Home Retail Ltd.
Praxis Home Retail Ltd. - Overview
Praxis Home Retail Ltd. - Product / Service
Praxis Home Retail Ltd. - Key offerings
SWOT
14.16 Reliance Industries Ltd.
Reliance Industries Ltd. - Overview
Reliance Industries Ltd. - Business segments
Reliance Industries Ltd. - Key news
Reliance Industries Ltd. - Key offerings
Reliance Industries Ltd. - Segment focus
SWOT
14.17 Shivalik Metaplast Industries
Shivalik Metaplast Industries - Overview
Shivalik Metaplast Industries - Product / Service
Shivalik Metaplast Industries - Key offerings
SWOT
14.18 The Crafty Angels
The Crafty Angels - Overview
The Crafty Angels - Product / Service
The Crafty Angels - Key offerings
SWOT
15 Appendix
15.1 Scope of the report
15.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
15.3 Currency conversion rates for US$
Currency conversion rates for US$
15.4 Research methodology
Research methodology
15.5 Data procurement
Information sources
15.6 Data validation
Data validation
15.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
15.8 Data synthesis
Data synthesis
15.9 360 degree market analysis
360 degree market analysis
15.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by Application
Exhibits5: Executive Summary - Chart on Market Segmentation by Product Type
Exhibits6: Executive Summary - Chart on Market Segmentation by Price
Exhibits7: Executive Summary - Chart on Company Market Positioning
Exhibits8: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits9: Overview on criticality of inputs and factors of differentiation
Exhibits10: Overview on factors of disruption
Exhibits11: Impact of drivers and challenges in 2024 and 2029
Exhibits12: Parent Market
Exhibits13: Data Table on - Parent Market
Exhibits14: Market characteristics analysis
Exhibits15: Value chain analysis
Exhibits16: Offerings of companies included in the market definition
Exhibits17: Market segments
Exhibits18: Chart on India - Market size and forecast 2024-2029 ($ million)
Exhibits19: Data Table on India - Market size and forecast 2024-2029 ($ million)
Exhibits20: Chart on India: Year-over-year growth 2024-2029 (%)
Exhibits21: Data Table on India: Year-over-year growth 2024-2029 (%)
Exhibits22: Historic Market Size - Data Table on Online Home Decor Market in India 2019 - 2023 ($ million)
Exhibits23: Historic Market Size - Application Segment 2019 - 2023 ($ million)
Exhibits24: Historic Market Size - Product Type Segment 2019 - 2023 ($ million)
Exhibits25: Historic Market Size - Price Segment 2019 - 2023 ($ million)
Exhibits26: Five forces analysis - Comparison between 2024 and 2029
Exhibits27: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits28: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits29: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits30: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits31: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits32: Chart on Market condition - Five forces 2024 and 2029
Exhibits33: Chart on Application - Market share 2024-2029 (%)
Exhibits34: Data Table on Application - Market share 2024-2029 (%)
Exhibits35: Chart on Comparison by Application
Exhibits36: Data Table on Comparison by Application
Exhibits37: Chart on Indoor - Market size and forecast 2024-2029 ($ million)
Exhibits38: Data Table on Indoor - Market size and forecast 2024-2029 ($ million)
Exhibits39: Chart on Indoor - Year-over-year growth 2024-2029 (%)
Exhibits40: Data Table on Indoor - Year-over-year growth 2024-2029 (%)
Exhibits41: Chart on Outdoor - Market size and forecast 2024-2029 ($ million)
Exhibits42: Data Table on Outdoor - Market size and forecast 2024-2029 ($ million)
Exhibits43: Chart on Outdoor - Year-over-year growth 2024-2029 (%)
Exhibits44: Data Table on Outdoor - Year-over-year growth 2024-2029 (%)
Exhibits45: Market opportunity by Application ($ million)
Exhibits46: Data Table on Market opportunity by Application ($ million)
Exhibits47: Chart on Product Type - Market share 2024-2029 (%)
Exhibits48: Data Table on Product Type - Market share 2024-2029 (%)
Exhibits49: Chart on Comparison by Product Type
Exhibits50: Data Table on Comparison by Product Type
Exhibits51: Chart on Home furniture - Market size and forecast 2024-2029 ($ million)
Exhibits52: Data Table on Home furniture - Market size and forecast 2024-2029 ($ million)
Exhibits53: Chart on Home furniture - Year-over-year growth 2024-2029 (%)
Exhibits54: Data Table on Home furniture - Year-over-year growth 2024-2029 (%)
Exhibits55: Chart on Home furnishings - Market size and forecast 2024-2029 ($ million)
Exhibits56: Data Table on Home furnishings - Market size and forecast 2024-2029 ($ million)
Exhibits57: Chart on Home furnishings - Year-over-year growth 2024-2029 (%)
Exhibits58: Data Table on Home furnishings - Year-over-year growth 2024-2029 (%)
Exhibits59: Chart on Others - Market size and forecast 2024-2029 ($ million)
Exhibits60: Data Table on Others - Market size and forecast 2024-2029 ($ million)
Exhibits61: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits62: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits63: Market opportunity by Product Type ($ million)
Exhibits64: Data Table on Market opportunity by Product Type ($ million)
Exhibits65: Chart on Price - Market share 2024-2029 (%)
Exhibits66: Data Table on Price - Market share 2024-2029 (%)
Exhibits67: Chart on Comparison by Price
Exhibits68: Data Table on Comparison by Price
Exhibits69: Chart on Mass - Market size and forecast 2024-2029 ($ million)
Exhibits70: Data Table on Mass - Market size and forecast 2024-2029 ($ million)
Exhibits71: Chart on Mass - Year-over-year growth 2024-2029 (%)
Exhibits72: Data Table on Mass - Year-over-year growth 2024-2029 (%)
Exhibits73: Chart on Premium - Market size and forecast 2024-2029 ($ million)
Exhibits74: Data Table on Premium - Market size and forecast 2024-2029 ($ million)
Exhibits75: Chart on Premium - Year-over-year growth 2024-2029 (%)
Exhibits76: Data Table on Premium - Year-over-year growth 2024-2029 (%)
Exhibits77: Market opportunity by Price ($ million)
Exhibits78: Data Table on Market opportunity by Price ($ million)
Exhibits79: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits80: Impact of drivers and challenges in 2024 and 2029
Exhibits81: Overview on criticality of inputs and factors of differentiation
Exhibits82: Overview on factors of disruption
Exhibits83: Impact of key risks on business
Exhibits84: Companies covered
Exhibits85: Company ranking index
Exhibits86: Matrix on companies position and classification
Exhibits87: Amazon.com Inc. - Overview
Exhibits88: Amazon.com Inc. - Business segments
Exhibits89: Amazon.com Inc. - Key news
Exhibits90: Amazon.com Inc. - Key offerings
Exhibits91: Amazon.com Inc. - Segment focus
Exhibits92: SWOT
Exhibits93: Century Furniture LLC - Overview
Exhibits94: Century Furniture LLC - Product / Service
Exhibits95: Century Furniture LLC - Key offerings
Exhibits96: SWOT
Exhibits97: Chumbak Design Pvt. Ltd - Overview
Exhibits98: Chumbak Design Pvt. Ltd - Product / Service
Exhibits99: Chumbak Design Pvt. Ltd - Key offerings
Exhibits100: SWOT
Exhibits101: D decor - Overview
Exhibits102: D decor - Product / Service
Exhibits103: D decor - Key offerings
Exhibits104: SWOT
Exhibits105: Fabindia Overseas Pvt. Ltd. - Overview
Exhibits106: Fabindia Overseas Pvt. Ltd. - Product / Service
Exhibits107: Fabindia Overseas Pvt. Ltd. - Key offerings
Exhibits108: SWOT
Exhibits109: Forbo Management SA - Overview
Exhibits110: Forbo Management SA - Business segments
Exhibits111: Forbo Management SA - Key news
Exhibits112: Forbo Management SA - Key offerings
Exhibits113: Forbo Management SA - Segment focus
Exhibits114: SWOT
Exhibits115: Godrej Consumer Products Ltd. - Overview
Exhibits116: Godrej Consumer Products Ltd. - Business segments
Exhibits117: Godrej Consumer Products Ltd. - Key news
Exhibits118: Godrej Consumer Products Ltd. - Key offerings
Exhibits119: Godrej Consumer Products Ltd. - Segment focus
Exhibits120: SWOT
Exhibits121: Inter IKEA Holding BV - Overview
Exhibits122: Inter IKEA Holding BV - Product / Service
Exhibits123: Inter IKEA Holding BV - Key news
Exhibits124: Inter IKEA Holding BV - Key offerings
Exhibits125: SWOT
Exhibits126: Mohawk Industries Inc. - Overview
Exhibits127: Mohawk Industries Inc. - Business segments
Exhibits128: Mohawk Industries Inc. - Key offerings
Exhibits129: Mohawk Industries Inc. - Segment focus
Exhibits130: SWOT
Exhibits131: MyStyle Label Creation Pvt. Ltd. - Overview
Exhibits132: MyStyle Label Creation Pvt. Ltd. - Product / Service
Exhibits133: MyStyle Label Creation Pvt. Ltd. - Key offerings
Exhibits134: SWOT
Exhibits135: Pepperfry Pvt. Ltd. - Overview
Exhibits136: Pepperfry Pvt. Ltd. - Product / Service
Exhibits137: Pepperfry Pvt. Ltd. - Key offerings
Exhibits138: SWOT
Exhibits139: Praxis Home Retail Ltd. - Overview
Exhibits140: Praxis Home Retail Ltd. - Product / Service
Exhibits141: Praxis Home Retail Ltd. - Key offerings
Exhibits142: SWOT
Exhibits143: Reliance Industries Ltd. - Overview
Exhibits144: Reliance Industries Ltd. - Business segments
Exhibits145: Reliance Industries Ltd. - Key news
Exhibits146: Reliance Industries Ltd. - Key offerings
Exhibits147: Reliance Industries Ltd. - Segment focus
Exhibits148: SWOT
Exhibits149: Shivalik Metaplast Industries - Overview
Exhibits150: Shivalik Metaplast Industries - Product / Service
Exhibits151: Shivalik Metaplast Industries - Key offerings
Exhibits152: SWOT
Exhibits153: The Crafty Angels - Overview
Exhibits154: The Crafty Angels - Product / Service
Exhibits155: The Crafty Angels - Key offerings
Exhibits156: SWOT
Exhibits157: Inclusions checklist
Exhibits158: Exclusions checklist
Exhibits159: Currency conversion rates for US$
Exhibits160: Research methodology
Exhibits161: Information sources
Exhibits162: Data validation
Exhibits163: Validation techniques employed for market sizing
Exhibits164: Data synthesis
Exhibits165: 360 degree market analysis
Exhibits166: List of abbreviations

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