Online Home Decor Market In India 2024-2028
The online home decor market in India is forecasted to grow by USD 4784.59 mn during 2023-2028, accelerating at a CAGR of 10.79% during the forecast period. The report on the online home decor market in India provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in online spending and smartphone penetration, benefits of buying home decor products online, and growing demand for high-end and luxury home furnishings.
Technavio's online home decor market in India is segmented as below:
By Application
- Indoor
- Outdoor
- Home furniture
- Home furnishings
- Other home decorative products
- Mass
- Premium
The report on the online home decor market in India covers the following areas:
- Online home decor market in India sizing
- Online home decor market in India forecast
- Online home decor market in India industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
- 1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary - Chart on Market Overview
- Exhibit 02: Executive Summary - Data Table on Market Overview
- Exhibit 03: Executive Summary - Chart on Country Market Characteristics
- Exhibit 04: Executive Summary - Chart on Market Segmentation by Application
- Exhibit 05: Executive Summary - Chart on Market Segmentation by Product Type
- Exhibit 06: Executive Summary - Chart on Market Segmentation by Price
- Exhibit 07: Executive Summary - Chart on Vendor Market Positioning
- 2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 08: Parent market
- Exhibit 09: Market Characteristics
- 3 Market Sizing
- 3.1 Market definition
- Exhibit 10: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 11: Market segments
- 3.3 Market size 2023
- 3.4 Market outlook: Forecast for 2023-2028
- Exhibit 12: Chart on India - Market size and forecast 2023-2028 ($ million)
- Exhibit 13: Data Table on India - Market size and forecast 2023-2028 ($ million)
- Exhibit 14: Chart on India: Year-over-year growth 2023-2028 (%)
- Exhibit 15: Data Table on India: Year-over-year growth 2023-2028 (%)
- 4 Historic Market Size
- 4.1 Online home decor market in India 2018 - 2022
- Exhibit 16: Historic Market Size - Data Table on online home decor market in India 2018 - 2022 ($ million)
- 4.2 Application Segment Analysis 2018 - 2022
- Exhibit 17: Historic Market Size - Application Segment 2018 - 2022 ($ million)
- 4.3 Product Type Segment Analysis 2018 - 2022
- Exhibit 18: Historic Market Size - Product Type Segment 2018 - 2022 ($ million)
- 4.4 Price Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size - Price Segment 2018 - 2022 ($ million)
- 5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 20: Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Exhibit 21: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Exhibit 22: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Exhibit 23: Threat of new entrants - Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Exhibit 24: Threat of substitutes - Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Exhibit 25: Threat of rivalry - Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Exhibit 26: Chart on Market condition - Five forces 2023 and 2028
- 6 Market Segmentation by Application
- 6.1 Market segments
- Exhibit 27: Chart on Application - Market share 2023-2028 (%)
- Exhibit 28: Data Table on Application - Market share 2023-2028 (%)
- 6.2 Comparison by Application
- Exhibit 29: Chart on Comparison by Application
- Exhibit 30: Data Table on Comparison by Application
- 6.3 Indoor - Market size and forecast 2023-2028
- Exhibit 31: Chart on Indoor - Market size and forecast 2023-2028 ($ million)
- Exhibit 32: Data Table on Indoor - Market size and forecast 2023-2028 ($ million)
- Exhibit 33: Chart on Indoor - Year-over-year growth 2023-2028 (%)
- Exhibit 34: Data Table on Indoor - Year-over-year growth 2023-2028 (%)
- 6.4 Outdoor - Market size and forecast 2023-2028
- Exhibit 35: Chart on Outdoor - Market size and forecast 2023-2028 ($ million)
- Exhibit 36: Data Table on Outdoor - Market size and forecast 2023-2028 ($ million)
- Exhibit 37: Chart on Outdoor - Year-over-year growth 2023-2028 (%)
- Exhibit 38: Data Table on Outdoor - Year-over-year growth 2023-2028 (%)
- 6.5 Market opportunity by Application
- Exhibit 39: Market opportunity by Application ($ million)
- Exhibit 40: Data Table on Market opportunity by Application ($ million)
- 7 Market Segmentation by Product Type
- 7.1 Market segments
- Exhibit 41: Chart on Product Type - Market share 2023-2028 (%)
- Exhibit 42: Data Table on Product Type - Market share 2023-2028 (%)
- 7.2 Comparison by Product Type
- Exhibit 43: Chart on Comparison by Product Type
- Exhibit 44: Data Table on Comparison by Product Type
- 7.3 Home furniture - Market size and forecast 2023-2028
- Exhibit 45: Chart on Home furniture - Market size and forecast 2023-2028 ($ million)
- Exhibit 46: Data Table on Home furniture - Market size and forecast 2023-2028 ($ million)
- Exhibit 47: Chart on Home furniture - Year-over-year growth 2023-2028 (%)
- Exhibit 48: Data Table on Home furniture - Year-over-year growth 2023-2028 (%)
- 7.4 Home furnishings - Market size and forecast 2023-2028
- Exhibit 49: Chart on Home furnishings - Market size and forecast 2023-2028 ($ million)
- Exhibit 50: Data Table on Home furnishings - Market size and forecast 2023-2028 ($ million)
- Exhibit 51: Chart on Home furnishings - Year-over-year growth 2023-2028 (%)
- Exhibit 52: Data Table on Home furnishings - Year-over-year growth 2023-2028 (%)
- 7.5 Other home decorative products - Market size and forecast 2023-2028
- Exhibit 53: Chart on Other home decorative products - Market size and forecast 2023-2028 ($ million)
- Exhibit 54: Data Table on Other home decorative products - Market size and forecast 2023-2028 ($ million)
- Exhibit 55: Chart on Other home decorative products - Year-over-year growth 2023-2028 (%)
- Exhibit 56: Data Table on Other home decorative products - Year-over-year growth 2023-2028 (%)
- 7.6 Market opportunity by Product Type
- Exhibit 57: Market opportunity by Product Type ($ million)
- Exhibit 58: Data Table on Market opportunity by Product Type ($ million)
- 8 Market Segmentation by Price
- 8.1 Market segments
- Exhibit 59: Chart on Price - Market share 2023-2028 (%)
- Exhibit 60: Data Table on Price - Market share 2023-2028 (%)
- 8.2 Comparison by Price
- Exhibit 61: Chart on Comparison by Price
- Exhibit 62: Data Table on Comparison by Price
- 8.3 Mass - Market size and forecast 2023-2028
- Exhibit 63: Chart on Mass - Market size and forecast 2023-2028 ($ million)
- Exhibit 64: Data Table on Mass - Market size and forecast 2023-2028 ($ million)
- Exhibit 65: Chart on Mass - Year-over-year growth 2023-2028 (%)
- Exhibit 66: Data Table on Mass - Year-over-year growth 2023-2028 (%)
- 8.4 Premium - Market size and forecast 2023-2028
- Exhibit 67: Chart on Premium - Market size and forecast 2023-2028 ($ million)
- Exhibit 68: Data Table on Premium - Market size and forecast 2023-2028 ($ million)
- Exhibit 69: Chart on Premium - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on Premium - Year-over-year growth 2023-2028 (%)
- 8.5 Market opportunity by Price
- Exhibit 71: Market opportunity by Price ($ million)
- Exhibit 72: Data Table on Market opportunity by Price ($ million)
- 9 Customer Landscape
- 9.1 Customer landscape overview
- Exhibit 73: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 74: Impact of drivers and challenges in 2023 and 2028
- 10.4 Market trends
- 11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 75: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 76: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 77: Impact of key risks on business
- 12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 78: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 79: Matrix on vendor position and classification
- 12.3 Amazon.com Inc.
- Exhibit 80: Amazon.com Inc. - Overview
- Exhibit 81: Amazon.com Inc. - Business segments
- Exhibit 82: Amazon.com Inc. - Key news
- Exhibit 83: Amazon.com Inc. - Key offerings
- Exhibit 84: Amazon.com Inc. - Segment focus
- 12.4 Century Furniture LLC
- Exhibit 85: Century Furniture LLC - Overview
- Exhibit 86: Century Furniture LLC - Product / Service
- Exhibit 87: Century Furniture LLC - Key offerings
- 12.5 Chumbak Design Pvt. Ltd
- Exhibit 88: Chumbak Design Pvt. Ltd - Overview
- Exhibit 89: Chumbak Design Pvt. Ltd - Product / Service
- Exhibit 90: Chumbak Design Pvt. Ltd - Key offerings
- 12.6 D decor
- Exhibit 91: D decor - Overview
- Exhibit 92: D decor - Product / Service
- Exhibit 93: D decor - Key offerings
- 12.7 Fabindia Overseas Pvt. Ltd.
- Exhibit 94: Fabindia Overseas Pvt. Ltd. - Overview
- Exhibit 95: Fabindia Overseas Pvt. Ltd. - Product / Service
- Exhibit 96: Fabindia Overseas Pvt. Ltd. - Key offerings
- 12.8 Forbo Management SA
- Exhibit 97: Forbo Management SA - Overview
- Exhibit 98: Forbo Management SA - Business segments
- Exhibit 99: Forbo Management SA - Key offerings
- Exhibit 100: Forbo Management SA - Segment focus
- 12.9 Godrej Consumer Products Ltd.
- Exhibit 101: Godrej Consumer Products Ltd. - Overview
- Exhibit 102: Godrej Consumer Products Ltd. - Business segments
- Exhibit 103: Godrej Consumer Products Ltd. - Key news
- Exhibit 104: Godrej Consumer Products Ltd. - Key offerings
- Exhibit 105: Godrej Consumer Products Ltd. - Segment focus
- 12.10 Inter IKEA Holding BV
- Exhibit 106: Inter IKEA Holding BV - Overview
- Exhibit 107: Inter IKEA Holding BV - Product / Service
- Exhibit 108: Inter IKEA Holding BV - Key news
- Exhibit 109: Inter IKEA Holding BV - Key offerings
- 12.11 Mohawk Industries Inc.
- Exhibit 110: Mohawk Industries Inc. - Overview
- Exhibit 111: Mohawk Industries Inc. - Business segments
- Exhibit 112: Mohawk Industries Inc. - Key offerings
- Exhibit 113: Mohawk Industries Inc. - Segment focus
- 12.12 MyStyle Label Creation Pvt. Ltd.
- Exhibit 114: MyStyle Label Creation Pvt. Ltd. - Overview
- Exhibit 115: MyStyle Label Creation Pvt. Ltd. - Key offerings
- 12.13 Pepperfry Pvt. Ltd.
- Exhibit 116: Pepperfry Pvt. Ltd. - Overview
- Exhibit 117: Pepperfry Pvt. Ltd. - Product / Service
- Exhibit 118: Pepperfry Pvt. Ltd. - Key offerings
- 12.14 Praxis Home Retail Ltd.
- Exhibit 119: Praxis Home Retail Ltd. - Overview
- Exhibit 120: Praxis Home Retail Ltd. - Product / Service
- Exhibit 121: Praxis Home Retail Ltd. - Key offerings
- 12.15 Reliance Industries Ltd.
- Exhibit 122: Reliance Industries Ltd. - Overview
- Exhibit 123: Reliance Industries Ltd. - Business segments
- Exhibit 124: Reliance Industries Ltd. - Key news
- Exhibit 125: Reliance Industries Ltd. - Key offerings
- Exhibit 126: Reliance Industries Ltd. - Segment focus
- 12.16 Shivalik Metaplast Industries
- Exhibit 127: Shivalik Metaplast Industries - Overview
- Exhibit 128: Shivalik Metaplast Industries - Product / Service
- Exhibit 129: Shivalik Metaplast Industries - Key offerings
- 12.17 The Crafty Angels
- Exhibit 130: The Crafty Angels - Overview
- Exhibit 131: The Crafty Angels - Product / Service
- Exhibit 132: The Crafty Angels - Key offerings
- 13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 133: Inclusions checklist
- Exhibit 134: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 135: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 136: Research methodology
- Exhibit 137: Validation techniques employed for market sizing
- Exhibit 138: Information sources
- 13.5 List of abbreviations
- Exhibit 139: List of abbreviations
- Exhibits:
- Exhibits1: Executive Summary - Chart on Market Overview
- Exhibits2: Executive Summary - Data Table on Market Overview
- Exhibits3: Executive Summary - Chart on Country Market Characteristics
- Exhibits4: Executive Summary - Chart on Market Segmentation by Application
- Exhibits5: Executive Summary - Chart on Market Segmentation by Product Type
- Exhibits6: Executive Summary - Chart on Market Segmentation by Price
- Exhibits7: Executive Summary - Chart on Vendor Market Positioning
- Exhibits8: Parent market
- Exhibits9: Market Characteristics
- Exhibits10: Offerings of vendors included in the market definition
- Exhibits11: Market segments
- Exhibits12: Chart on India - Market size and forecast 2023-2028 ($ million)
- Exhibits13: Data Table on India - Market size and forecast 2023-2028 ($ million)
- Exhibits14: Chart on India: Year-over-year growth 2023-2028 (%)
- Exhibits15: Data Table on India: Year-over-year growth 2023-2028 (%)
- Exhibits16: Historic Market Size - Data Table on online home decor market in India 2018 - 2022 ($ million)
- Exhibits17: Historic Market Size - Application Segment 2018 - 2022 ($ million)
- Exhibits18: Historic Market Size - Product Type Segment 2018 - 2022 ($ million)
- Exhibits19: Historic Market Size - Price Segment 2018 - 2022 ($ million)
- Exhibits20: Five forces analysis - Comparison between 2023 and 2028
- Exhibits21: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
- Exhibits22: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- Exhibits23: Threat of new entrants - Impact of key factors in 2023 and 2028
- Exhibits24: Threat of substitutes - Impact of key factors in 2023 and 2028
- Exhibits25: Threat of rivalry - Impact of key factors in 2023 and 2028
- Exhibits26: Chart on Market condition - Five forces 2023 and 2028
- Exhibits27: Chart on Application - Market share 2023-2028 (%)
- Exhibits28: Data Table on Application - Market share 2023-2028 (%)
- Exhibits29: Chart on Comparison by Application
- Exhibits30: Data Table on Comparison by Application
- Exhibits31: Chart on Indoor - Market size and forecast 2023-2028 ($ million)
- Exhibits32: Data Table on Indoor - Market size and forecast 2023-2028 ($ million)
- Exhibits33: Chart on Indoor - Year-over-year growth 2023-2028 (%)
- Exhibits34: Data Table on Indoor - Year-over-year growth 2023-2028 (%)
- Exhibits35: Chart on Outdoor - Market size and forecast 2023-2028 ($ million)
- Exhibits36: Data Table on Outdoor - Market size and forecast 2023-2028 ($ million)
- Exhibits37: Chart on Outdoor - Year-over-year growth 2023-2028 (%)
- Exhibits38: Data Table on Outdoor - Year-over-year growth 2023-2028 (%)
- Exhibits39: Market opportunity by Application ($ million)
- Exhibits40: Data Table on Market opportunity by Application ($ million)
- Exhibits41: Chart on Product Type - Market share 2023-2028 (%)
- Exhibits42: Data Table on Product Type - Market share 2023-2028 (%)
- Exhibits43: Chart on Comparison by Product Type
- Exhibits44: Data Table on Comparison by Product Type
- Exhibits45: Chart on Home furniture - Market size and forecast 2023-2028 ($ million)
- Exhibits46: Data Table on Home furniture - Market size and forecast 2023-2028 ($ million)
- Exhibits47: Chart on Home furniture - Year-over-year growth 2023-2028 (%)
- Exhibits48: Data Table on Home furniture - Year-over-year growth 2023-2028 (%)
- Exhibits49: Chart on Home furnishings - Market size and forecast 2023-2028 ($ million)
- Exhibits50: Data Table on Home furnishings - Market size and forecast 2023-2028 ($ million)
- Exhibits51: Chart on Home furnishings - Year-over-year growth 2023-2028 (%)
- Exhibits52: Data Table on Home furnishings - Year-over-year growth 2023-2028 (%)
- Exhibits53: Chart on Other home decorative products - Market size and forecast 2023-2028 ($ million)
- Exhibits54: Data Table on Other home decorative products - Market size and forecast 2023-2028 ($ million)
- Exhibits55: Chart on Other home decorative products - Year-over-year growth 2023-2028 (%)
- Exhibits56: Data Table on Other home decorative products - Year-over-year growth 2023-2028 (%)
- Exhibits57: Market opportunity by Product Type ($ million)
- Exhibits58: Data Table on Market opportunity by Product Type ($ million)
- Exhibits59: Chart on Price - Market share 2023-2028 (%)
- Exhibits60: Data Table on Price - Market share 2023-2028 (%)
- Exhibits61: Chart on Comparison by Price
- Exhibits62: Data Table on Comparison by Price
- Exhibits63: Chart on Mass - Market size and forecast 2023-2028 ($ million)
- Exhibits64: Data Table on Mass - Market size and forecast 2023-2028 ($ million)
- Exhibits65: Chart on Mass - Year-over-year growth 2023-2028 (%)
- Exhibits66: Data Table on Mass - Year-over-year growth 2023-2028 (%)
- Exhibits67: Chart on Premium - Market size and forecast 2023-2028 ($ million)
- Exhibits68: Data Table on Premium - Market size and forecast 2023-2028 ($ million)
- Exhibits69: Chart on Premium - Year-over-year growth 2023-2028 (%)
- Exhibits70: Data Table on Premium - Year-over-year growth 2023-2028 (%)
- Exhibits71: Market opportunity by Price ($ million)
- Exhibits72: Data Table on Market opportunity by Price ($ million)
- Exhibits73: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Exhibits74: Impact of drivers and challenges in 2023 and 2028
- Exhibits75: Overview on Criticality of inputs and Factors of differentiation
- Exhibits76: Overview on factors of disruption
- Exhibits77: Impact of key risks on business
- Exhibits78: Vendors covered
- Exhibits79: Matrix on vendor position and classification
- Exhibits80: Amazon.com Inc. - Overview
- Exhibits81: Amazon.com Inc. - Business segments
- Exhibits82: Amazon.com Inc. - Key news
- Exhibits83: Amazon.com Inc. - Key offerings
- Exhibits84: Amazon.com Inc. - Segment focus
- Exhibits85: Century Furniture LLC - Overview
- Exhibits86: Century Furniture LLC - Product / Service
- Exhibits87: Century Furniture LLC - Key offerings
- Exhibits88: Chumbak Design Pvt. Ltd - Overview
- Exhibits89: Chumbak Design Pvt. Ltd - Product / Service
- Exhibits90: Chumbak Design Pvt. Ltd - Key offerings
- Exhibits91: D decor - Overview
- Exhibits92: D decor - Product / Service
- Exhibits93: D decor - Key offerings
- Exhibits94: Fabindia Overseas Pvt. Ltd. - Overview
- Exhibits95: Fabindia Overseas Pvt. Ltd. - Product / Service
- Exhibits96: Fabindia Overseas Pvt. Ltd. - Key offerings
- Exhibits97: Forbo Management SA - Overview
- Exhibits98: Forbo Management SA - Business segments
- Exhibits99: Forbo Management SA - Key offerings
- Exhibits100: Forbo Management SA - Segment focus
- Exhibits101: Godrej Consumer Products Ltd. - Overview
- Exhibits102: Godrej Consumer Products Ltd. - Business segments
- Exhibits103: Godrej Consumer Products Ltd. - Key news
- Exhibits104: Godrej Consumer Products Ltd. - Key offerings
- Exhibits105: Godrej Consumer Products Ltd. - Segment focus
- Exhibits106: Inter IKEA Holding BV - Overview
- Exhibits107: Inter IKEA Holding BV - Product / Service
- Exhibits108: Inter IKEA Holding BV - Key news
- Exhibits109: Inter IKEA Holding BV - Key offerings
- Exhibits110: Mohawk Industries Inc. - Overview
- Exhibits111: Mohawk Industries Inc. - Business segments
- Exhibits112: Mohawk Industries Inc. - Key offerings
- Exhibits113: Mohawk Industries Inc. - Segment focus
- Exhibits114: MyStyle Label Creation Pvt. Ltd. - Overview
- Exhibits115: MyStyle Label Creation Pvt. Ltd. - Key offerings
- Exhibits116: Pepperfry Pvt. Ltd. - Overview
- Exhibits117: Pepperfry Pvt. Ltd. - Product / Service
- Exhibits118: Pepperfry Pvt. Ltd. - Key offerings
- Exhibits119: Praxis Home Retail Ltd. - Overview
- Exhibits120: Praxis Home Retail Ltd. - Product / Service
- Exhibits121: Praxis Home Retail Ltd. - Key offerings
- Exhibits122: Reliance Industries Ltd. - Overview
- Exhibits123: Reliance Industries Ltd. - Business segments
- Exhibits124: Reliance Industries Ltd. - Key news
- Exhibits125: Reliance Industries Ltd. - Key offerings
- Exhibits126: Reliance Industries Ltd. - Segment focus
- Exhibits127: Shivalik Metaplast Industries - Overview
- Exhibits128: Shivalik Metaplast Industries - Product / Service
- Exhibits129: Shivalik Metaplast Industries - Key offerings
- Exhibits130: The Crafty Angels - Overview
- Exhibits131: The Crafty Angels - Product / Service
- Exhibits132: The Crafty Angels - Key offerings
- Exhibits133: Inclusions checklist
- Exhibits134: Exclusions checklist
- Exhibits135: Currency conversion rates for US$
- Exhibits136: Research methodology
- Exhibits137: Validation techniques employed for market sizing
- Exhibits138: Information sources
- Exhibits139: List of abbreviations
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