Online Grocery Market 2023-2027

Online Grocery Market in India 2023-2027

Technavio has been monitoring the online grocery market in India and is forecast to grow by $7417.46 mn during 2022-2027, accelerating at a CAGR of 20.33% during the forecast period. Our report on the online grocery market in India provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased popularity and rise in e-commerce platforms, rise in disposable income among consumers in India, and rapid growth in m-commerce.

Technavio's online grocery market in India is segmented as below:

By Product

  • Food products
  • Non-food products
By Type
  • Online
  • Cash on delivery
This study identifies the growth in demand for functional foods and beverages as one of the prime reasons driving the online grocery market growth during the next few years. Also, increasing number of grocery stores with online services and increase in usage of flexible payment and delivery services will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the online grocery market in India covers the following areas:
  • Online grocery market sizing
  • Online grocery market forecast
  • Online grocery market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online grocery market vendors that include Amazon.com Inc., Avenue Ecommerce Ltd., B.L. Agro Industries Ltd., Blink Commerce Pvt. Ltd., Brisam Retail Pvt. Ltd., Dookan Technologies s.r.o, Dunzo Digital Pvt. Ltd., Flipkart Internet Pvt. Ltd., Flora foods, Fresh to Home, GFOI retail Pvt. Ltd., Heritage Foods Ltd., Innovative Retail Concepts Pvt. Ltd., One97 Communications Ltd., Reliance Industries Ltd., RP Sanjiv Goenka Group, Satvika Bio Foods India Pvt. Ltd., SPAR Group Inc., Tata Sons Pvt. Ltd., and Zepto. Also, the online grocery market in India analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on India - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on India - Market size and forecast 2022-2027 ($ million)
      • Table Chart on India: Year-over-year growth 2022-2027 (%)
      • Table Data Table on India: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Online grocery market in India 2017 - 2021
      • Table Historic Market Size – Data Table on Online grocery market in India 2017 - 2021 ($ million)
    • Product Segment Analysis 2017 - 2021
      • Table Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • Type Segment Analysis 2017 - 2021
      • Table Historic Market Size – Type Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2022-2027 (%)
      • Table Data Table on Product - Market share 2022-2027 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Food products - Market size and forecast 2022-2027
      • Table Chart on Food products - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Food products - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Food products - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Food products - Year-over-year growth 2022-2027 (%)
    • Non-food products - Market size and forecast 2022-2027
      • Table Chart on Non-food products - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Non-food products - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Non-food products - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Non-food products - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2022-2027 (%)
      • Table Data Table on Type - Market share 2022-2027 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Online - Market size and forecast 2022-2027
      • Table Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Online - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Online - Year-over-year growth 2022-2027 (%)
    • Cash on delivery - Market size and forecast 2022-2027
      • Table Chart on Cash on delivery - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Cash on delivery - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Cash on delivery - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Cash on delivery - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increased popularity and rise in e-commerce platforms
      • Rise in disposable income among consumers in India
      • Rapid growth in m-commerce
    • Market challenges
      • Lack of freshness in edible products
      • End-user perception of online grocery shopping
      • Huge competition from offline retail stores
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Growth in demand for functional foods and beverages
      • Increasing number of grocery stores with online services
      • Increase in usage of flexible payment and delivery services
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Key news
      • Table Amazon.com Inc. - Key offerings
      • Table Amazon.com Inc. - Segment focus
    • Avenue Ecommerce Ltd.
      • Table Avenue Ecommerce Ltd. - Overview
      • Table Avenue Ecommerce Ltd. - Product / Service
      • Table Avenue Ecommerce Ltd. - Key offerings
    • Blink Commerce Pvt. Ltd.
      • Table Blink Commerce Pvt. Ltd. - Overview
      • Table Blink Commerce Pvt. Ltd. - Product / Service
      • Table Blink Commerce Pvt. Ltd. - Key offerings
    • Dookan Technologies s.r.o
      • Table Dookan Technologies s.r.o - Overview
      • Table Dookan Technologies s.r.o - Product / Service
      • Table Dookan Technologies s.r.o - Key offerings
    • Dunzo Digital Pvt. Ltd.
      • Table Dunzo Digital Pvt. Ltd. - Overview
      • Table Dunzo Digital Pvt. Ltd. - Product / Service
      • Table Dunzo Digital Pvt. Ltd. - Key offerings
    • Flipkart Internet Pvt. Ltd.
      • Table Flipkart Internet Pvt. Ltd. - Overview
      • Table Flipkart Internet Pvt. Ltd. - Product / Service
      • Table Flipkart Internet Pvt. Ltd. - Key offerings
    • Fresh to Home
      • Table Fresh to Home - Overview
      • Table Fresh to Home - Product / Service
      • Table Fresh to Home - Key offerings
    • GFOI retail Pvt. Ltd.
      • Table GFOI retail Pvt. Ltd. - Overview
      • Table GFOI retail Pvt. Ltd. - Product / Service
      • Table GFOI retail Pvt. Ltd. - Key offerings
    • Innovative Retail Concepts Pvt. Ltd.
      • Table Innovative Retail Concepts Pvt. Ltd. - Overview
      • Table Innovative Retail Concepts Pvt. Ltd. - Product / Service
      • Table Innovative Retail Concepts Pvt. Ltd. - Key offerings
    • One97 Communications Ltd.
      • Table One97 Communications Ltd. - Overview
      • Table One97 Communications Ltd. - Product / Service
      • Table One97 Communications Ltd. - Key offerings
    • Reliance Industries Ltd.
      • Table Reliance Industries Ltd. - Overview
      • Table Reliance Industries Ltd. - Business segments
      • Table Reliance Industries Ltd. - Key news
      • Table Reliance Industries Ltd. - Key offerings
      • Table Reliance Industries Ltd. - Segment focus
    • RP Sanjiv Goenka Group
      • Table RP Sanjiv Goenka Group - Overview
      • Table RP Sanjiv Goenka Group - Product / Service
      • Table RP Sanjiv Goenka Group - Key news
      • Table RP Sanjiv Goenka Group - Key offerings
    • SPAR Group Inc.
      • Table SPAR Group Inc. - Overview
      • Table SPAR Group Inc. - Business segments
      • Table SPAR Group Inc. - Key offerings
      • Table SPAR Group Inc. - Segment focus
    • Tata Sons Pvt. Ltd.
      • Table Tata Sons Pvt. Ltd. - Overview
      • Table Tata Sons Pvt. Ltd. - Business segments
      • Table Tata Sons Pvt. Ltd. - Key offerings
      • Table Tata Sons Pvt. Ltd. - Segment focus
    • Zepto
      • Table Zepto - Overview
      • Table Zepto - Product / Service
      • Table Zepto - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings