K-12 Online Education Market in China 2024-2028

K-12 Online Education Market In China 2024-2028


The K-12 online education market in China is forecasted to grow by USD 25.55 bn during 2023-2028, accelerating at a CAGR of 15.65% during the forecast period. The report on the K-12 online education market in China provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased adoption of online test preparation courses in China, improved accessibility to quality education, and growing adoption of blended learning.

Technavio's K-12 online education market in China is segmented as below:

By Product
  • Online schools
  • Language learning courses
  • Test preparation services
By End-user
  • Institutional learners
  • Individual learners
By Type
  • Assessments
  • Subjects
This study identifies the growing customization of online education services as one of the prime reasons driving the K-12 online education market in China growth during the next few years. Also, increasing use of cloud computing in K-12 online education system and increased public spending on education in China will lead to sizable demand in the market.

The report on the K-12 online education market in China covers the following areas:
  • K-12 online education market in China sizing
  • K-12 online education market in China forecast
  • K-12 online education market in China industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading k-12 online education market in China vendors that include China Online Education Group, Adobe Inc., Beijing Huaxia Dadi Distance Learning, ChinaEDU Corp., EIC Education, iTutorGroup Inc., Kaplan Inc., New Oriental Education and Technology Group Inc., Platinum Equity Advisors LLC, Primavera Holdings Ltd., Shanghai Ximalaya Technology Co. Ltd., TAL Education Group, Tarena International Inc., VIPKID HK Ltd., Xiaochuanchuhai Education Technology Beijing Co. Ltd., Xueda Education, ZHAN.com, and Ambow Education Holding Ltd.. Also, the k-12 online education market in China analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by End-user
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China: Year-over-year growth 2023-2028 (%)
      • Table Data Table on China: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • K-12 online education market in China 2018 - 2022
      • Table Historic Market Size – Data Table on k-12 online education market in China 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • End-user Segment Analysis 2018 - 2022
      • Table Historic Market Size – End-user Segment 2018 - 2022 ($ million)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Type Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Online schools - Market size and forecast 2023-2028
      • Table Chart on Online schools - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online schools - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online schools - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online schools - Year-over-year growth 2023-2028 (%)
    • Language learning courses - Market size and forecast 2023-2028
      • Table Chart on Language learning courses - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Language learning courses - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Language learning courses - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Language learning courses - Year-over-year growth 2023-2028 (%)
    • Test preparation services - Market size and forecast 2023-2028
      • Table Chart on Test preparation services - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Test preparation services - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Test preparation services - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Test preparation services - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2023-2028 (%)
      • Table Data Table on End-user - Market share 2023-2028 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Institutional learners - Market size and forecast 2023- 2028
      • Table Chart on Institutional learners - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Institutional learners - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Institutional learners - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Institutional learners - Year-over-year growth 2023-2028 (%)
    • Individual learners - Market size and forecast 2023-2028
      • Table Chart on Individual learners - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Individual learners - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Individual learners - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Individual learners - Year-over-year growth 2023-2028 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Assessments - Market size and forecast 2023-2028
      • Table Chart on Assessments - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Assessments - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Assessments - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Assessments - Year-over-year growth 2023-2028 (%)
    • Subjects - Market size and forecast 2023-2028
      • Table Chart on Subjects - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Subjects - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Subjects - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Subjects - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increased adoption of online test preparation courses in China
      • Improved accessibility to quality education
      • Growing adoption of blended learning
    • Market challenges
      • Skewed interaction and socializing opportunities for students
      • Availability of low-priced and open educational resources
      • Rising number of unorganized private tutors
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Growing customization of online education services
      • Increasing use of cloud computing in K-12 online education system
      • Increased public spending on education in China
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • China Online Education Group
      • Table China Online Education Group - Overview
      • Table China Online Education Group - Product / Service
      • Table China Online Education Group - Key offerings
    • Adobe Inc.
      • Table Adobe Inc. - Overview
      • Table Adobe Inc. - Business segments
      • Table Adobe Inc. - Key offerings
      • Table Adobe Inc. - Segment focus
    • Ambow Education Holding Ltd.
      • Table Ambow Education Holding Ltd. - Overview
      • Table Ambow Education Holding Ltd. - Product / Service
      • Table Ambow Education Holding Ltd. - Key offerings
    • Beijing Huaxia Dadi Distance Learning
      • Table Beijing Huaxia Dadi Distance Learning - Overview
      • Table Beijing Huaxia Dadi Distance Learning - Product / Service
      • Table Beijing Huaxia Dadi Distance Learning - Key offerings
    • ChinaEDU Corp.
      • Table ChinaEDU Corp. - Overview
      • Table ChinaEDU Corp. - Product / Service
      • Table ChinaEDU Corp. - Key offerings
    • EIC Education
      • Table EIC Education - Overview
      • Table EIC Education - Product / Service
      • Table EIC Education - Key offerings
    • iTutorGroup Inc.
      • Table iTutorGroup Inc. - Overview
      • Table iTutorGroup Inc. - Product / Service
      • Table iTutorGroup Inc. - Key offerings
    • Kaplan Inc.
      • Table Kaplan Inc. - Overview
      • Table Kaplan Inc. - Product / Service
      • Table Kaplan Inc. - Key offerings
    • New Oriental Education and Technology Group Inc.
      • Table New Oriental Education and Technology Group Inc. - Overview
      • Table New Oriental Education and Technology Group Inc. - Business segments
      • Table New Oriental Education and Technology Group Inc. - Key offerings
      • Table New Oriental Education and Technology Group Inc. - Segment focus
    • Platinum Equity Advisors LLC
      • Table Platinum Equity Advisors LLC - Overview
      • Table Platinum Equity Advisors LLC - Product / Service
      • Table Platinum Equity Advisors LLC - Key offerings
    • Primavera Holdings Ltd.
      • Table Primavera Holdings Ltd. - Overview
      • Table Primavera Holdings Ltd. - Product / Service
      • Table Primavera Holdings Ltd. - Key offerings
    • TAL Education Group
      • Table TAL Education Group - Overview
      • Table TAL Education Group - Business segments
      • Table TAL Education Group - Key offerings
      • Table TAL Education Group - Segment focus
    • Tarena International Inc.
      • Table Tarena International Inc. - Overview
      • Table Tarena International Inc. - Product / Service
      • Table Tarena International Inc. - Key offerings
    • VIPKID HK Ltd.
      • Table VIPKID HK Ltd. - Overview
      • Table VIPKID HK Ltd. - Product / Service
      • Table VIPKID HK Ltd. - Key offerings
    • Xiaochuanchuhai Education Technology Beijing Co. Ltd.
      • Table Xiaochuanchuhai Education Technology Beijing Co. Ltd. - Overview
      • Table Xiaochuanchuhai Education Technology Beijing Co. Ltd. - Product / Service
      • Table Xiaochuanchuhai Education Technology Beijing Co. Ltd. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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