Media and Entertainment Market in China 2024-2028

Media And Entertainment Market In China 2024-2028


The media and entertainment market in China is forecasted to grow by USD 81.45 bn during 2023-2028, accelerating at a CAGR of 5.95% during the forecast period. The report on the media and entertainment market in China provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for culturally relevant content, the rise in the shift from traditional to digital advertising channels, and the increasing popularity of 4K UHD content.

Technavio's media and entertainment market in China is segmented as below:

By Application
  • Wire
  • Wireless
By Revenue
  • Advertisement revenue
  • Subscription revenue
  • Others
By Type
  • Film
  • Music
  • Social media
  • Video and animation
  • Others
This study identifies the growing popularity of VR and 360-degree videos as one of the prime reasons driving the media and entertainment market in China growth during the next few years. Also, the increasing popularity of cloud-based music streaming services and growing mergers and acquisitions among the vendors in the market will lead to sizable demand in the market.

The report on the media and entertainment market in China covers the following areas:
  • Media and entertainment market in China sizing
  • Media and entertainment market in China forecast
  • Media and entertainment market in China industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading media and entertainment market in China vendors that include Alibaba Group Holding Ltd., Alpha Group Animation, Aoqi Inflatables Co. Ltd., Baidu Inc., Beijing Weiran Network Technology Co. Ltd., Bilibili Inc., ByteDance Ltd., Cisco Systems Inc., Dalian Wanda Group, Kuaishou Technology, NetEase Inc., Ocean Butterflies Music, Perfect World Co. Ltd., SINA Corp., Sohu.com Ltd., Sony Group Corp., Tencent Holdings Ltd., Two Four Seven Group, Warner Music Group Corp, and Zhihu Inc.. Also, the media and entertainment market in China analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market Segmentation by Application
      • Table Executive Summary – Chart on Market Segmentation by Revenue
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on China: Year-over-year growth 2023-2028 (%)
      • Table Data Table on China: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Media and entertainment market in China 2018 - 2022
      • Table Historic Market Size – Data Table on media and entertainment market in China 2018 - 2022 ($ billion)
    • Application Segment Analysis 2018 - 2022
      • Table Historic Market Size – Application Segment 2018 - 2022 ($ billion)
    • Revenue Segment Analysis 2018 - 2022
      • Table Historic Market Size – Revenue Segment 2018 - 2022 ($ billion)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Type Segment 2018 - 2022 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2023-2028 (%)
      • Table Data Table on Application - Market share 2023-2028 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Wire - Market size and forecast 2023-2028
      • Table Chart on Wire - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Wire - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Wire - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Wire - Year-over-year growth 2023-2028 (%)
    • Wireless - Market size and forecast 2023-2028
      • Table Chart on Wireless - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Wireless - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Wireless - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Wireless - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ billion)
      • Table Data Table on Market opportunity by Application ($ billion)
  • Market Segmentation by Revenue
    • Market segments
      • Table Chart on Revenue - Market share 2023-2028 (%)
      • Table Data Table on Revenue - Market share 2023-2028 (%)
    • Comparison by Revenue
      • Table Chart on Comparison by Revenue
      • Table Data Table on Comparison by Revenue
    • Advertisement revenue - Market size and forecast 2023- 2028
      • Table Chart on Advertisement revenue - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Advertisement revenue - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Advertisement revenue - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Advertisement revenue - Year-over-year growth 2023-2028 (%)
    • Subscription revenue - Market size and forecast 2023- 2028
      • Table Chart on Subscription revenue - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Subscription revenue - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Subscription revenue - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Subscription revenue - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Revenue
      • Table Market opportunity by Revenue ($ billion)
      • Table Data Table on Market opportunity by Revenue ($ billion)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Film - Market size and forecast 2023-2028
      • Table Chart on Film - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Film - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Film - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Film - Year-over-year growth 2023-2028 (%)
    • Music - Market size and forecast 2023-2028
      • Table Chart on Music - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Music - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Music - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Music - Year-over-year growth 2023-2028 (%)
    • Social media - Market size and forecast 2023-2028
      • Table Chart on Social media - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Social media - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Social media - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Social media - Year-over-year growth 2023-2028 (%)
    • Video and animation - Market size and forecast 2023- 2028
      • Table Chart on Video and animation - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Video and animation - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Video and animation - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Video and animation - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ billion)
      • Table Data Table on Market opportunity by Type ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing demand for cultural relevance content
      • Rise in shift from traditional to digital advertising channels
    • Market challenges
      • Illegal downloading and piracy of content
      • Lack of standardization in content licensing
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Growing popularity of VR and 360-degree videos
      • Increasing popularity of cloud-based music streaming services
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Alibaba Group Holding Ltd.
      • Table Alibaba Group Holding Ltd. - Overview
      • Table Alibaba Group Holding Ltd. - Business segments
      • Table Alibaba Group Holding Ltd. - Key offerings
      • Table Alibaba Group Holding Ltd. - Segment focus
    • Alpha Group Animation
      • Table Alpha Group Animation - Overview
      • Table Alpha Group Animation - Product / Service
      • Table Alpha Group Animation - Key offerings
    • Aoqi Inflatables Co. Ltd.
      • Table Aoqi Inflatables Co. Ltd. - Overview
      • Table Aoqi Inflatables Co. Ltd. - Product / Service
      • Table Aoqi Inflatables Co. Ltd. - Key offerings
    • Baidu Inc.
      • Table Baidu Inc. - Overview
      • Table Baidu Inc. - Business segments
      • Table Baidu Inc. - Key offerings
      • Table Baidu Inc. - Segment focus
    • Bilibili Inc.
      • Table Bilibili Inc. - Overview
      • Table Bilibili Inc. - Product / Service
      • Table Bilibili Inc. - Key offerings
    • ByteDance Ltd.
      • Table ByteDance Ltd. - Overview
      • Table ByteDance Ltd. - Product / Service
      • Table ByteDance Ltd. - Key offerings
    • Cisco Systems Inc.
      • Table Cisco Systems Inc. - Overview
      • Table Cisco Systems Inc. - Business segments
      • Table Cisco Systems Inc. - Key news
      • Table Cisco Systems Inc. - Key offerings
      • Table Cisco Systems Inc. - Segment focus
    • Dalian Wanda Group
      • Table Dalian Wanda Group - Overview
      • Table Dalian Wanda Group - Product / Service
      • Table Dalian Wanda Group - Key offerings
    • NetEase Inc.
      • Table NetEase Inc. - Overview
      • Table NetEase Inc. - Business segments
      • Table NetEase Inc. - Key offerings
      • Table NetEase Inc. - Segment focus
    • Ocean Butterflies Music
      • Table Ocean Butterflies Music - Overview
      • Table Ocean Butterflies Music - Product / Service
      • Table Ocean Butterflies Music - Key offerings
    • Sony Group Corp.
      • Table Sony Group Corp. - Overview
      • Table Sony Group Corp. - Business segments
      • Table Sony Group Corp. - Key news
      • Table Sony Group Corp. - Key offerings
      • Table Sony Group Corp. - Segment focus
    • Tencent Holdings Ltd.
      • Table Tencent Holdings Ltd. - Overview
      • Table Tencent Holdings Ltd. - Business segments
      • Table Tencent Holdings Ltd. - Key offerings
      • Table Tencent Holdings Ltd. - Segment focus
    • Two Four Seven Group
      • Table Two Four Seven Group - Overview
      • Table Two Four Seven Group - Product / Service
      • Table Two Four Seven Group - Key offerings
    • Warner Music Group Corp
      • Table Warner Music Group Corp - Overview
      • Table Warner Music Group Corp - Business segments
      • Table Warner Music Group Corp - Key offerings
      • Table Warner Music Group Corp - Segment focus
    • Zhihu Inc.
      • Table Zhihu Inc. - Overview
      • Table Zhihu Inc. - Product / Service
      • Table Zhihu Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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