Major Home Appliance Market in Germany 2024-2028

Major Home Appliance Market In Germany 2024-2028


The major home appliance market in Germany is forecasted to grow by USD 5.41 bn during 2023-2028, accelerating at a CAGR of 4.37% during the forecast period. The report on the major home appliance market in Germany provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by an increasing focus on health and hygiene spurring the use of major home appliances, urbanization, and housing development projects in Germany, and changing consumer lifestyles and preferences in Germany.

Technavio's major home appliance market in Germany is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Product
  • Refrigerators and freezers
  • Washing and drying appliances
  • Heating and cooling appliances
  • Cooking appliances
By End-user
  • Residential
  • Commercial
This study identifies the smart and connected home appliances gaining traction as one of the prime reasons driving the major home appliance market in Germany growth during the next few years. Also, increased online purchases of major home appliances and the rise of multi-functional home appliances will lead to sizable demand in the market.

The report on the major home appliance market in Germany covers the following areas:
  • Major home appliance market in Germany sizing
  • Major home appliance market in Germany forecast
  • Major home appliance market in Germany industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading major home appliance market in Germany vendors that include AB Electrolux, Arcelik A.S., Dyson Group Co., Haier Smart Home Co. Ltd., Hisense International Co. Ltd., Hitachi Ltd., iRobot Corp., Koninklijke Philips N.V., LG Electronics Inc., Liebherr International Deutschland GmbH, Midea Group Co. Ltd., Miele and Cie. KG, Mitsubishi Electric Corp., Panasonic Holdings Corp., Robert Bosch GmbH, Samsung Electronics Co. Ltd., SEB Developpement SA, Siemens AG, Smeg S.p.a., and Whirlpool Corp.. Also, the major home appliance market in Germany analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by End-user
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Major home appliance market in Germany 2018 - 2022
      • Table Historic Market Size – Data Table on major home appliance market in Germany 2018 - 2022 ($ million)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • End-user Segment Analysis 2018 - 2022
      • Table Historic Market Size – End-user Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Refrigerators and freezers - Market size and forecast 2023-2028
      • Table Chart on Refrigerators and freezers - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Refrigerators and freezers - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Refrigerators and freezers - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Refrigerators and freezers - Year-over-year growth 2023-2028 (%)
    • Washing and drying appliances - Market size and forecast 2023-2028
      • Table Chart on Washing and drying appliances - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Washing and drying appliances - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Washing and drying appliances - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Washing and drying appliances - Year-over-year growth 2023-2028 (%)
    • Heating and cooling appliances - Market size and forecast 2023-2028
      • Table Chart on Heating and cooling appliances - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Heating and cooling appliances - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Heating and cooling appliances - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Heating and cooling appliances - Year-over-year growth 2023-2028 (%)
    • Cooking appliances - Market size and forecast 2023- 2028
      • Table Chart on Cooking appliances - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Cooking appliances - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Cooking appliances - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Cooking appliances - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2023-2028 (%)
      • Table Data Table on End-user - Market share 2023-2028 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Residential - Market size and forecast 2023-2028
      • Table Chart on Residential - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Residential - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Residential - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Residential - Year-over-year growth 2023-2028 (%)
    • Commercial - Market size and forecast 2023-2028
      • Table Chart on Commercial - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Commercial - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Commercial - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Commercial - Year-over-year growth 2023-2028 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
      • Table Data Table on Market opportunity by End-user ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing focus on health and hygiene spurring use of major home appliances
      • Urbanization and housing development projects in Germany
    • Market challenges
      • Fluctuations in raw material prices and operating costs
      • Long product lifecycle for home appliances
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Smart and connected home appliances gaining traction
      • Increased online purchases of major home appliances
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • AB Electrolux
      • Table AB Electrolux - Overview
      • Table AB Electrolux - Business segments
      • Table AB Electrolux - Key news
      • Table AB Electrolux - Key offerings
      • Table AB Electrolux - Segment focus
    • Arcelik A.S.
      • Table Arcelik A.S. - Overview
      • Table Arcelik A.S. - Product / Service
      • Table Arcelik A.S. - Key offerings
    • Haier Smart Home Co. Ltd.
      • Table Haier Smart Home Co. Ltd. - Overview
      • Table Haier Smart Home Co. Ltd. - Business segments
      • Table Haier Smart Home Co. Ltd. - Key offerings
      • Table Haier Smart Home Co. Ltd. - Segment focus
    • Hisense International Co. Ltd.
      • Table Hisense International Co. Ltd. - Overview
      • Table Hisense International Co. Ltd. - Product / Service
      • Table Hisense International Co. Ltd. - Key offerings
    • Koninklijke Philips N.V.
      • Table Koninklijke Philips N.V. - Overview
      • Table Koninklijke Philips N.V. - Business segments
      • Table Koninklijke Philips N.V. - Key news
      • Table Koninklijke Philips N.V. - Key offerings
      • Table Koninklijke Philips N.V. - Segment focus
    • LG Electronics Inc.
      • Table LG Electronics Inc. - Overview
      • Table LG Electronics Inc. - Product / Service
      • Table LG Electronics Inc. - Key offerings
    • Liebherr International Deutschland GmbH
      • Table Liebherr International Deutschland GmbH - Overview
      • Table Liebherr International Deutschland GmbH - Product / Service
      • Table Liebherr International Deutschland GmbH - Key news
      • Table Liebherr International Deutschland GmbH - Key offerings
    • Midea Group Co. Ltd.
      • Table Midea Group Co. Ltd. - Overview
      • Table Midea Group Co. Ltd. - Product / Service
      • Table Midea Group Co. Ltd. - Key offerings
    • Miele and Cie. KG
      • Table Miele and Cie. KG - Overview
      • Table Miele and Cie. KG - Product / Service
      • Table Miele and Cie. KG - Key offerings
    • Mitsubishi Electric Corp.
      • Table Mitsubishi Electric Corp. - Overview
      • Table Mitsubishi Electric Corp. - Business segments
      • Table Mitsubishi Electric Corp. - Key news
      • Table Mitsubishi Electric Corp. - Key offerings
      • Table Mitsubishi Electric Corp. - Segment focus
    • Panasonic Holdings Corp.
      • Table Panasonic Holdings Corp. - Overview
      • Table Panasonic Holdings Corp. - Business segments
      • Table Panasonic Holdings Corp. - Key news
      • Table Panasonic Holdings Corp. - Key offerings
      • Table Panasonic Holdings Corp. - Segment focus
    • Robert Bosch GmbH
      • Table Robert Bosch GmbH - Overview
      • Table Robert Bosch GmbH - Business segments
      • Table Robert Bosch GmbH - Key offerings
      • Table Robert Bosch GmbH - Segment focus
    • Samsung Electronics Co. Ltd.
      • Table Samsung Electronics Co. Ltd. - Overview
      • Table Samsung Electronics Co. Ltd. - Business segments
      • Table Samsung Electronics Co. Ltd. - Key news
      • Table Samsung Electronics Co. Ltd. - Key offerings
      • Table Samsung Electronics Co. Ltd. - Segment focus
    • SEB Developpement SA
      • Table SEB Developpement SA - Overview
      • Table SEB Developpement SA - Business segments
      • Table SEB Developpement SA - Key news
      • Table SEB Developpement SA - Key offerings
      • Table SEB Developpement SA - Segment focus
    • Whirlpool Corp.
      • Table Whirlpool Corp. - Overview
      • Table Whirlpool Corp. - Business segments
      • Table Whirlpool Corp. - Key offerings
      • Table Whirlpool Corp. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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