US E-Learning Market 2023-2027

E-Learning Market in US 2023-2027

Technavio has been monitoring the e-learning market in US and is forecast to grow by $48.4 bn during 2022-2027, accelerating at a CAGR of 16.39% during the forecast period. Our report on the e-learning market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by evolved learning and education landscape, subject proficiency assessment and certification, and widespread adoption of mobile-based learning.

Technavio's e-learning market in US is segmented as below:

By Product

  • Content
  • Technology
  • Services
By Application
  • Higher education
  • Corporate
  • K12
By Deployment
  • On-premise
  • Cloud
This study identifies the advent of advanced technologies as one of the prime reasons driving the e-learning market growth during the next few years. Also, gamification in learning concepts and the growth of the microlearning paradigm will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the e-learning market in US covers the following areas:
  • E-learning market sizing
  • E-learning market forecast
  • E-learning market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-learning market vendors that include Adobe Inc., Articulate Global Inc., Cengage Learning Holdings II Inc., Coursera Inc., D2L Corp., Docebo Inc., Flatworld Solutions Pvt. Ltd., Houghton Mifflin Harcourt Co., Infopro Learning Inc., Pearson Plc, RELX Plc, Udemy Inc, VitalSource Technologies LLC, 2U Inc., iEnergizer, Instructure Holdings Inc., John Wiley and Sons Inc., McGraw Hill LLC, Microsoft Corp., and TAL Education Group. Also, the e-learning market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Country Market Characteristics
      • Table Executive Summary - Chart on Market Segmentation by Product
      • Table Executive Summary - Chart on Market Segmentation by End-user
      • Table Executive Summary - Chart on Market Segmentation by Deployment
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on US: Year-over-year growth 2022-2027 (%)
      • Table Data Table on US: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • E-learning market in US 2017 - 2021
      • Table Historic Market Size - Data Table on E-learning market in US 2017 - 2021 ($ billion)
    • Product Segment Analysis 2017 - 2021
      • Table Historic Market Size - Product Segment 2017 - 2021 ($ billion)
    • End-user Segment Analysis 2017 - 2021
      • Table Historic Market Size - End-user Segment 2017 - 2021 ($ billion)
    • Deployment Segment Analysis 2017 - 2021
      • Table Historic Market Size - Deployment Segment 2017 - 2021 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2022-2027 (%)
      • Table Data Table on Product - Market share 2022-2027 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Content - Market size and forecast 2022-2027
      • Table Chart on Content - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Content - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Content - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Content - Year-over-year growth 2022-2027 (%)
    • Technology - Market size and forecast 2022-2027
      • Table Chart on Technology - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Technology - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Technology - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Technology - Year-over-year growth 2022-2027 (%)
    • Services - Market size and forecast 2022-2027
      • Table Chart on Services - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Services - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Services - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Services - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ billion)
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2022-2027 (%)
      • Table Data Table on End-user - Market share 2022-2027 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Higher education - Market size and forecast 2022-2027
      • Table Chart on Higher education - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Higher education - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Higher education - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Higher education - Year-over-year growth 2022-2027 (%)
    • Corporate - Market size and forecast 2022-2027
      • Table Chart on Corporate - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Corporate - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Corporate - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Corporate - Year-over-year growth 2022-2027 (%)
    • K12 - Market size and forecast 2022-2027
      • Table Chart on K12 - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on K12 - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on K12 - Year-over-year growth 2022-2027 (%)
      • Table Data Table on K12 - Year-over-year growth 2022-2027 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ billion)
  • Market Segmentation by Deployment
    • Market segments
      • Table Chart on Deployment - Market share 2022-2027 (%)
      • Table Data Table on Deployment - Market share 2022-2027 (%)
    • Comparison by Deployment
      • Table Chart on Comparison by Deployment
      • Table Data Table on Comparison by Deployment
    • On premise - Market size and forecast 2022-2027
      • Table Chart on On premise - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on On premise - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on On premise - Year-over-year growth 2022-2027 (%)
      • Table Data Table on On premise - Year-over-year growth 2022-2027 (%)
    • Cloud - Market size and forecast 2022-2027
      • Table Chart on Cloud - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Cloud - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Cloud - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Cloud - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Deployment
      • Table Market opportunity by Deployment ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Evolved learning and education landscape
      • Subject proficiency assessment and certification
      • Widespread adoption of mobile-based learning
    • Market challenges
      • Competition from MOOCs
      • High development cost associated with e-learning courses
      • Lack of stringent standards to validate content quality and uniformity
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Advent of advanced technologies
      • Gamification in learning concepts
      • Growth of microlearning paradigm
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • 2U Inc.
      • Table 2U Inc. - Overview
      • Table 2U Inc. - Business segments
      • Table 2U Inc. - Key news
      • Table 2U Inc. - Key offerings
      • Table 2U Inc. - Segment focus
    • Adobe Inc.
      • Table Adobe Inc. - Overview
      • Table Adobe Inc. - Business segments
      • Table Adobe Inc. - Key offerings
      • Table Adobe Inc. - Segment focus
    • Cengage Learning Holdings II Inc.
      • Table Cengage Learning Holdings II Inc. - Overview
      • Table Cengage Learning Holdings II Inc. - Business segments
      • Table Cengage Learning Holdings II Inc. - Key offerings
      • Table Cengage Learning Holdings II Inc. - Segment focus
    • Coursera Inc.
      • Table Coursera Inc. - Overview
      • Table Coursera Inc. - Business segments
      • Table Coursera Inc. - Key news
      • Table Coursera Inc. - Key offerings
      • Table Coursera Inc. - Segment focus
    • D2L Corp.
      • Table D2L Corp. - Overview
      • Table D2L Corp. - Product / Service
      • Table D2L Corp. - Key news
      • Table D2L Corp. - Key offerings
    • Docebo Inc.
      • Table Docebo Inc. - Overview
      • Table Docebo Inc. - Product / Service
      • Table Docebo Inc. - Key offerings
    • Houghton Mifflin Harcourt Co.
      • Table Houghton Mifflin Harcourt Co. - Overview
      • Table Houghton Mifflin Harcourt Co. - Product / Service
      • Table Houghton Mifflin Harcourt Co. - Key offerings
    • iEnergizer
      • Table iEnergizer - Overview
      • Table iEnergizer - Business segments
      • Table iEnergizer - Key offerings
      • Table iEnergizer - Segment focus
    • Infopro Learning Inc.
      • Table Infopro Learning Inc. - Overview
      • Table Infopro Learning Inc. - Product / Service
      • Table Infopro Learning Inc. - Key offerings
    • Instructure Holdings Inc.
      • Table Instructure Holdings Inc. - Overview
      • Table Instructure Holdings Inc. - Product / Service
      • Table Instructure Holdings Inc. - Key offerings
    • John Wiley and Sons Inc.
      • Table John Wiley and Sons Inc. - Overview
      • Table John Wiley and Sons Inc. - Business segments
      • Table John Wiley and Sons Inc. - Key offerings
      • Table John Wiley and Sons Inc. - Segment focus
    • McGraw Hill LLC
      • Table McGraw Hill LLC - Overview
      • Table McGraw Hill LLC - Business segments
      • Table McGraw Hill LLC - Key offerings
      • Table McGraw Hill LLC - Segment focus
    • Pearson Plc
      • Table Pearson Plc - Overview
      • Table Pearson Plc - Business segments
      • Table Pearson Plc - Key offerings
      • Table Pearson Plc - Segment focus
    • Udemy Inc
      • Table Udemy Inc - Overview
      • Table Udemy Inc - Product / Service
      • Table Udemy Inc - Key news
      • Table Udemy Inc - Key offerings
    • VitalSource Technologies LLC
      • Table VitalSource Technologies LLC - Overview
      • Table VitalSource Technologies LLC - Product / Service
      • Table VitalSource Technologies LLC - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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