Italy Gift Cards Market 2022-2026

Gift Cards Market in Italy 2022-2026

Technavio has been monitoring the gift cards market in Italy and it is poised to grow by $3.17 bn during 2022-2026, accelerating at a CAGR of 8.61% during the forecast period. Our report on the gift cards market in Italy provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The market is driven by the advent of gift giving culture and increasing demand for seasonal decorations, the increased number of personalized gift outlets and kiosks in shopping malls and hypermarkets, and the growing popularity of private label brands.

The gift cards market in Italy analysis includes the type and distribution channel segments.

Technavio's gift cards market in Italy is segmented as below:

By Type

  • Physical gift cards
  • E-gift cards
By Distribution Channel
  • Offline
  • Online
This study identifies the increase in demand for recyclable bio-based plastic gift cards as one of the prime reasons driving the gift cards market growth in Italy during the next few years. Also, rise in popularity of three dimension (3D) printed cards and rise of open loop gift cards will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the gift cards market in Italy covers the following areas:
  • Gift cards market sizing
  • Gift cards market forecast
  • Gift cards market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading gift cards market vendors in Italy that include Alighieri, Amazon.com Inc., Apple Inc., Apposta Ltd., Esselunga Spa, Mucci Italian, Realizzazione Alt Srl, Schwarz Beteiligungs GmbH, Square Inc., woocommerce, and YouGotaGift.com Ltd. Also, the gift cards market in Italy analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Country Market Characteristics
      • Table Executive Summary - Chart on Market Segmentation by Type
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021-2026
      • Table Chart on Italy - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Italy - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Italy: Year-over-year growth 2021-2026 (%)
      • Table Data Table on Italy: Year-over-year growth 2021-2026 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2021 and 2026
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2021 and 2026
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2021 and 2026
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2021 and 2026
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2021 and 2026
    • Market condition
      • Table Chart on Market condition - Five forces 2021 and 2026
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2021-2026 (%)
      • Table Data Table on Type - Market share 2021-2026 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Physical gift cards - Market size and forecast 2021-2026
      • Table Chart on Physical gift cards - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Physical gift cards - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Physical gift cards - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Physical gift cards - Year-over-year growth 2021-2026 (%)
    • E-gift cards - Market size and forecast 2021-2026
      • Table Chart on E-gift cards - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on E-gift cards - Market size and forecast 2021-2026 ($ million)
      • Table Chart on E-gift cards - Year-over-year growth 2021-2026 (%)
      • Table Data Table on E-gift cards - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2021-2026 (%)
      • Table Data Table on Distribution Channel - Market share 2021-2026 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2021-2026
      • Table Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • Online - Market size and forecast 2021-2026
      • Table Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Online - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Online - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Advent of gift giving culture and increasing demand for seasonal decorations
      • Increased number of personalized gift outlets and kiosks in shopping malls and hypermarkets
    • Market challenges
      • Gift cards are considered impersonal
      • Growing concern related to the use of plastic
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2021 and 2026
    • Market trends
      • Increase in demand for recyclable bio based plastic gift cards
      • Rise in popularity of three dimension (3D) printed cards
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Alighieri
      • Table Alighieri - Overview
      • Table Alighieri - Product / Service
      • Table Alighieri - Key offerings
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Key news
      • Table Amazon.com Inc. - Key offerings
      • Table Amazon.com Inc. - Segment focus
    • Apple Inc.
      • Table Apple Inc. - Overview
      • Table Apple Inc. - Business segments
      • Table Apple Inc. - Key news
      • Table Apple Inc. - Key offerings
      • Table Apple Inc. - Segment focus
    • Esselunga Spa
      • Table Esselunga Spa - Overview
      • Table Esselunga Spa - Product / Service
      • Table Esselunga Spa - Key news
      • Table Esselunga Spa - Key offerings
    • Mucci Italian
      • Table Mucci Italian - Overview
      • Table Mucci Italian - Product / Service
      • Table Mucci Italian - Key offerings
    • Realizzazione Alt Srl
      • Table Realizzazione Alt Srl - Overview
      • Table Realizzazione Alt Srl - Product / Service
      • Table Realizzazione Alt Srl - Key offerings
    • Schwarz Beteiligungs GmbH
      • Table Schwarz Beteiligungs GmbH - Overview
      • Table Schwarz Beteiligungs GmbH - Product / Service
      • Table Schwarz Beteiligungs GmbH - Key news
      • Table Schwarz Beteiligungs GmbH - Key offerings
    • Square Inc
      • Table Square Inc - Overview
      • Table Square Inc - Business segments
      • Table Square Inc - Key offerings
      • Table Square Inc - Segment focus
    • woocommerce
      • Table woocommerce - Overview
      • Table woocommerce - Product / Service
      • Table woocommerce - Key offerings
    • YouGotaGift.com Ltd
      • Table YouGotaGift.com Ltd - Overview
      • Table YouGotaGift.com Ltd - Product / Service
      • Table YouGotaGift.com Ltd - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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