India Air Freshener Market 2023-2027

Air Freshener Market in India 2023-2027

Technavio has been monitoring the air freshener market in India and is forecast to grow by $103.58 mn during 2022-2027, accelerating at a CAGR of 7.22% during the forecast period. Our report on the air freshener market in India provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by product launches, growth in online sales, and a flourishing fragrance market.

Technavio's air freshener market in India is segmented as below:

By Type

  • Spray
  • Liquid
  • Gel
  • Electric
  • Others
By Application
  • Automotive
  • Home
  • Bathroom
This study identifies the growing prominence of digital media platforms as one of the prime reasons driving the air freshener market growth during the next few years. Also, the rising popularity of essential oils in air fresheners and customized fragrance will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the air freshener market in India covers the following areas:
  • Air freshener market sizing
  • Air freshener market forecast
  • Air freshener market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading air freshener market vendors that include ABC Compounding Co. Inc., Air Delights Inc., Aromate Industries Co. Ltd., Beaumont Products Inc., CAR-FRESHNER Corp., Church and Dwight Co. Inc., Dabur India Ltd., Energizer Holdings Inc., Enviroscent Inc., Farcent Enterprise Co.Ltd., Godrej Consumer Products Ltd., Kobayashi Pharmaceutical Co. Ltd., Reckitt Benckiser Group PLC, S.T. Corp., S.C. Johnson and Son Inc., The Procter and Gamble Co., Amway Corp., Henkel AG and Co. KGaA, Xiaomi Communications Co., Ltd., and Newell Brands Inc. Also, the air freshener market in India analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Market Segmentation by Application
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on India - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on India - Market size and forecast 2022-2027 ($ million)
      • Table Chart on India: Year-over-year growth 2022-2027 (%)
      • Table Data Table on India: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Air freshener market in India 2017 - 2021
      • Table Historic market size – Data table on air freshener market in India 2017 - 2021 ($ million)
    • Types Segment Analysis 2017 - 2021
      • Table Historic market size – Types segment 2017 - 2021 ($ million)
    • Application Segment Analysis 2017 - 2021
      • Table Historic market size – Application segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2022-2027 (%)
      • Table Data Table on Type - Market share 2022-2027 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Spray - Market size and forecast 2022-2027
      • Table Chart on Spray - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Spray - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Spray - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Spray - Year-over-year growth 2022-2027 (%)
    • Liquid - Market size and forecast 2022-2027
      • Table Chart on Liquid - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Liquid - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Liquid - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Liquid - Year-over-year growth 2022-2027 (%)
    • Gel - Market size and forecast 2022-2027
      • Table Chart on Gel - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Gel - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Gel - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Gel - Year-over-year growth 2022-2027 (%)
    • Electric - Market size and forecast 2022-2027
      • Table Chart on Electric - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Electric - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Electric - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Electric - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2022-2027 (%)
      • Table Data Table on Application - Market share 2022-2027 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Automotive - Market size and forecast 2022-2027
      • Table Chart on Automotive - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Automotive - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Automotive - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Automotive - Year-over-year growth 2022-2027 (%)
    • Home - Market size and forecast 2022-2027
      • Table Chart on Home - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Home - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Home - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Home - Year-over-year growth 2022-2027 (%)
    • Bathroom - Market size and forecast 2022-2027
      • Table Chart on Bathroom - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Bathroom - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Bathroom - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Bathroom - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ million)
      • Table Data Table on Market opportunity by Application ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Product launches
      • Growth in online sales
      • Flourishing fragrance market
    • Market challenges
      • Health issues associated with air fresheners
      • Threat from counterfeit products
      • Easy availability of alternatives to air fresheners
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Growing prominence of digital media platforms
      • Rising popularity of essential oils in air fresheners
      • Customized fragrance
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • ABC Compounding Co. Inc.
      • Table ABC Compounding Co. Inc. - Overview
      • Table ABC Compounding Co. Inc. - Product / Service
      • Table ABC Compounding Co. Inc. - Key offerings
    • Air Delights Inc.
      • Table Air Delights Inc. - Overview
      • Table Air Delights Inc. - Product / Service
      • Table Air Delights Inc. - Key offerings
    • Amway Corp.
      • Table Amway Corp. - Overview
      • Table Amway Corp. - Product / Service
      • Table Amway Corp. - Key news
      • Table Amway Corp. - Key offerings
    • Aromate Industries Co. Ltd.
      • Table Aromate Industries Co. Ltd. - Overview
      • Table Aromate Industries Co. Ltd. - Product / Service
      • Table Aromate Industries Co. Ltd. - Key offerings
    • Beaumont Products Inc.
      • Table Beaumont Products Inc. - Overview
      • Table Beaumont Products Inc. - Product / Service
      • Table Beaumont Products Inc. - Key offerings
    • CAR-FRESHNER Corp.
      • Table CAR-FRESHNER Corp. - Overview
      • Table CAR-FRESHNER Corp. - Product / Service
      • Table CAR-FRESHNER Corp. - Key offerings
    • Church and Dwight Co. Inc.
      • Table Church and Dwight Co. Inc. - Overview
      • Table Church and Dwight Co. Inc. - Business segments
      • Table Church and Dwight Co. Inc. - Key offerings
      • Table Church and Dwight Co. Inc. - Segment focus
    • Farcent Enterprise Co.Ltd.
      • Table Farcent Enterprise Co.Ltd. - Overview
      • Table Farcent Enterprise Co.Ltd. - Product / Service
      • Table Farcent Enterprise Co.Ltd. - Key offerings
    • Godrej Consumer Products Ltd.
      • Table Godrej Consumer Products Ltd. - Overview
      • Table Godrej Consumer Products Ltd. - Business segments
      • Table Godrej Consumer Products Ltd. - Key news
      • Table Godrej Consumer Products Ltd. - Key offerings
      • Table Godrej Consumer Products Ltd. - Segment focus
    • Henkel AG and Co. KGaA
      • Table Henkel AG and Co. KGaA - Overview
      • Table Henkel AG and Co. KGaA - Business segments
      • Table Henkel AG and Co. KGaA - Key news
      • Table Henkel AG and Co. KGaA - Key offerings
      • Table Henkel AG and Co. KGaA - Segment focus
    • Kobayashi Pharmaceutical Co. Ltd.
      • Table Kobayashi Pharmaceutical Co. Ltd. - Overview
      • Table Kobayashi Pharmaceutical Co. Ltd. - Business segments
      • Table Kobayashi Pharmaceutical Co. Ltd. - Key offerings
      • Table Kobayashi Pharmaceutical Co. Ltd. - Segment focus
    • Newell Brands Inc.
      • Table Newell Brands Inc. - Overview
      • Table Newell Brands Inc. - Business segments
      • Table Newell Brands Inc. - Key news
      • Table Newell Brands Inc. - Key offerings
      • Table Newell Brands Inc. - Segment focus
    • Reckitt Benckiser Group PLC
      • Table Reckitt Benckiser Group PLC - Overview
      • Table Reckitt Benckiser Group PLC - Business segments
      • Table Reckitt Benckiser Group PLC - Key offerings
      • Table Reckitt Benckiser Group PLC - Segment focus
    • S.C. Johnson and Son Inc.
      • Table S.C. Johnson and Son Inc. - Overview
      • Table S.C. Johnson and Son Inc. - Product / Service
      • Table S.C. Johnson and Son Inc. - Key offerings
    • The Procter and Gamble Co.
      • Table The Procter and Gamble Co. - Overview
      • Table The Procter and Gamble Co. - Business segments
      • Table The Procter and Gamble Co. - Key news
      • Table The Procter and Gamble Co. - Key offerings
      • Table The Procter and Gamble Co. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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