Hair Care Market in Brazil 2022-2026

Hair Care Market in Brazil 2022-2026

Technavio has been monitoring the hair care market in Brazil and it is poised to grow by $ 895.73 mn during 2022-2026, progressing at a CAGR of 4.19% during the forecast period. Our report on the hair care market in Brazil provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The market is driven by influence through social media and blogging and the introduction of products with an added value proposition. In addition, influence through social media and blogging is anticipated to boost the growth of the market as well.

The hair care market in Brazil analysis includes product and distribution channel segments.

Technavio's hair care market in Brazil is segmented as below:

By Product

  • Shampoo
  • Conditioner
  • Hair color
  • Others
By Distribution Channel
  • Offline
  • Online
This study identifies the rise in demand for hair care products for menas one of the prime reasons driving the hair care market growth in Brazil during the next few years

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on hair care market in Brazil covers the following areas:
  • Hair care market sizing
  • Hair care market forecast
  • Hair care market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading hair care market vendors in Brazil that include Colgate-Palmolive Co., Genomma Lab Internacional SAB de CV, Grupo Boticario, Henkel AG and Co. KGaA, Johnson and Johnson Inc., LOreal SA, Moroccanoil, The Procter and Gamble Co., Unilever Group, and Wella Operations US LLC. Also, the hair care market in Brazil analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Companies Mentioned

Colgate-Palmolive Co., Genomma Lab Internacional SAB de CV, Grupo Boticario, Henkel AG and Co. KGaA, Johnson and Johnson Inc., LOreal SA, Moroccanoil, The Procter and Gamble Co., Unilever Group, Wella Operations US LLC


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Parent market
        • Table Parent market
        • Table Market characteristics
    • Value chain analysis
      • Table Value chain analysis: Personal Products
      • Inputs
      • Inbound logistics
      • Operations
      • Outbound logistics
      • Marketing and sales
      • Support activities
      • Innovation
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021 - 2026
      • Estimating growth rates for emerging and high-growth markets
      • Estimating growth rates for mature markets
        • Table Brazil - Market size and forecast 2021 - 2026 ($ million)
        • Table Brazil market: Year-over-year growth 2021 - 2026 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2021 & 2026
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2021
  • Market Segmentation by Product
    • Market segments
      • Table Product - Market share 2021-2026 (%)
    • Comparison by Product
      • Table Comparison by Product
    • Shampoo - Market size and forecast 2021-2026
      • Table Shampoo - Market size and forecast 2021-2026 ($ million)
      • Table Shampoo - Year-over-year growth 2021-2026 (%)
    • Conditioner - Market size and forecast 2021-2026
      • Table Conditioner - Market size and forecast 2021-2026 ($ million)
      • Table Conditioner - Year-over-year growth 2021-2026 (%)
    • Hair color - Market size and forecast 2021-2026
      • Table Hair color - Market size and forecast 2021-2026 ($ million)
      • Table Hair color - Year-over-year growth 2021-2026 (%)
    • Others - Market size and forecast 2021-2026
      • Table Others - Market size and forecast 2021-2026 ($ million)
      • Table Others - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Market Segmentation by Distribution channel
    • Market segments
      • Table Distribution channel - Market share 2021-2026 (%)
    • Comparison by Distribution channel
      • Table Comparison by Distribution channel
    • Offline - Market size and forecast 2021-2026
      • Table Offline - Market size and forecast 2021-2026 ($ million)
      • Table Offline - Year-over-year growth 2021-2026 (%)
    • Online - Market size and forecast 2021-2026
      • Table Online - Market size and forecast 2021-2026 ($ million)
      • Table Online - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Distribution channel
      • Table Market opportunity by Distribution channel
  • Customer landscape
    • Table Customer landscape
  • Drivers, Challenges, and Trends
    • Market drivers
      • Influence through social media and blogging
      • Introduction of products with an added value proposition
    • Market challenges
      • Availability of counterfeit personal care products
      • Growing preference for DIY hair care products at home
        • Table Impact of drivers and challenges
    • Market trends
      • Increased application of keratin in the hair care market
      • Surge in sales through the online distribution channel
  • Vendor Landscape
    • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
    • Competitive landscape
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Colgate-Palmolive Co.
      • Table Colgate-Palmolive Co. - Overview
      • Table Colgate-Palmolive Co. - Business segments
      • Table Colgate-Palmolive Co. - Key offerings
      • Table Colgate-Palmolive Co. - Segment focus
    • Genomma Lab Internacional SAB de CV
      • Table Genomma Lab Internacional SAB de CV - Overview
      • Table Genomma Lab Internacional SAB de CV - Business segments
      • Table Genomma Lab Internacional SAB de CV - Key news
      • Table Genomma Lab Internacional SAB de CV - Key offerings
      • Table Genomma Lab Internacional SAB de CV - Segment focus
    • Grupo Boticario
      • Table Grupo Boticario - Overview
      • Table Grupo Boticario - Product and service
      • Table Grupo Boticario - Key offerings
    • Henkel AG and Co. KGaA
      • Table Henkel AG and Co. KGaA - Overview
      • Table Henkel AG and Co. KGaA - Business segments
      • Table Henkal AG and Co. KGaA - Key news
      • Table Henkel AG and Co. KGaA - Key offerings
      • Table Henkel AG and Co. KGaA - Segment focus
    • Johnson and Johnson Inc.
      • Table Johnson and Johnson Inc. - Overview
      • Table Johnson and Johnson Inc. - Business segments
      • Table Johnson and Johnson Inc. - Key news
      • Table Johnson and Johnson Inc. - Key offerings
      • Table Johnson and Johnson Inc. - Segment focus
    • LOreal SA
      • Table LOreal SA - Overview
      • Table LOreal SA - Business segments
      • Table LOreal SA - Key offerings
      • Table LOreal SA - Segment focus
    • Moroccanoil
      • Table Moroccanoil - Overview
      • Table Moroccanoil - Product and service
      • Table Moroccanoil - Key offerings
    • The Procter and Gamble Co.
      • Table The Procter and Gamble Co. - Overview
      • Table The Procter and Gamble Co. - Business segments
      • Table The Procter and Gamble Co. - Key offerings
      • Table The Procter and Gamble Co. - Segment focus
    • Unilever Group
      • Table Unilever Group - Overview
      • Table Unilever Group - Business segments
      • Table Unilever Group - Key news
      • Table Unilever Group - Key offerings
      • Table Unilever Group - Segment focus
    • Wella Operations US LLC
      • Table Wella Operations US LLC - Overview
      • Table Wella Operations US LLC - Product and service
      • Table Wella Operations US LLC - Key news
      • Table Wella Operations US LLC - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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