Hair Care Market in US 2024-2028

Hair Care Market In US 2024-2028


The hair care market in US is forecasted to grow by USD 3.84 bn during 2023-2028, accelerating at a CAGR of 4.77% during the forecast period. The report on the hair care market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the availability of a wide range of color shades in hair care products, product innovation, and product line extension leading to product premiumization, and an increase in demand for male grooming hair care products.

Technavio's hair care market in US is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Price Range
  • Mass
  • Premium
By Product
  • Hair color
  • Shampoo
  • Conditioner
  • Others
This study identifies the growing demand for natural and organic hair care products as one of the prime reasons driving the hair care market in US growth during the next few years. Also, the growing integration of technology in hair care industry and increasing adoption of multichannel marketing in hair care industry will lead to sizable demand in the market.

The report on the hair care market in US covers the following areas:
  • Hair care market in US sizing
  • Hair care market in US forecast
  • Hair care market in US industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading hair care market in US vendors that include Amway Corp., Ceremonia, Combe Inc., Coty Inc., Grove Collaborative Inc., Henkel AG and Co. KGaA, John Paul Mitchell Systems, Kao Corp., LOreal SA, Max Private Label, Natura and Co Holding SA, Quallis Brands Inc., Revlon Inc., SEEN, Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., Tropical Products, Unilever PLC, and Johnson and Johnson Services Inc.. Also, the hair care market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Market Segmentation by Price Range
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US: Year-over-year growth 2023-2028 (%)
      • Table Data Table on US: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Hair care market in US 2018 - 2022
      • Table Historic Market Size – Data table on hair care market in US 2018 - 2022 ($ million)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
    • Price Range Segment Analysis 2018 - 2022
      • Table Historic Market Size – Price Range Segment 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Price Range
    • Market segments
      • Table Chart on Price Range - Market share 2023-2028 (%)
      • Table Data Table on Price Range - Market share 2023-2028 (%)
    • Comparison by Price Range
      • Table Chart on Comparison by Price Range
      • Table Data Table on Comparison by Price Range
    • Mass - Market size and forecast 2023-2028
      • Table Chart on Mass - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Mass - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Mass - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Mass - Year-over-year growth 2023-2028 (%)
    • Premium - Market size and forecast 2023-2028
      • Table Chart on Premium - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Premium - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Premium - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Premium - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Price Range
      • Table Market opportunity by Price Range ($ million)
      • Table Data Table on Market opportunity by Price Range ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Hair color - Market size and forecast 2023-2028
      • Table Chart on Hair color - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Hair color - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Hair color - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Hair color - Year-over-year growth 2023-2028 (%)
    • Shampoo - Market size and forecast 2023-2028
      • Table Chart on Shampoo - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Shampoo - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Shampoo - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Shampoo - Year-over-year growth 2023-2028 (%)
    • Conditioner - Market size and forecast 2023-2028
      • Table Chart on Conditioner - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Conditioner - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Conditioner - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Conditioner - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Availability of wide range of color shades in hair care products
      • Product innovation and product line extension leading to product premiumization
      • Increase in demand for male grooming hair care products
    • Market challenges
      • Presence of counterfeit hair care products
      • Adverse health effects of synthetic components used in shampoos and hair colors
      • Stringent government regulations on BPC product composition, labeling, and packaging
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Growing demand for natural and organic hair care products
      • Growing integration of technology in hair care industry
      • Increasing adoption of multichannel marketing in hair care industry
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Amway Corp.
      • Table Amway Corp. - Overview
      • Table Amway Corp. - Product / Service
      • Table Amway Corp. - Key offerings
    • Combe Inc.
      • Table Combe Inc. - Overview
      • Table Combe Inc. - Product / Service
      • Table Combe Inc. - Key offerings
    • Coty Inc.
      • Table Coty Inc. - Overview
      • Table Coty Inc. - Business segments
      • Table Coty Inc. - Key news
      • Table Coty Inc. - Key offerings
      • Table Coty Inc. - Segment focus
    • Grove Collaborative Inc.
      • Table Grove Collaborative Inc. - Overview
      • Table Grove Collaborative Inc. - Product / Service
      • Table Grove Collaborative Inc. - Key news
      • Table Grove Collaborative Inc. - Key offerings
    • Henkel AG and Co. KGaA
      • Table Henkel AG and Co. KGaA - Overview
      • Table Henkel AG and Co. KGaA - Business segments
      • Table Henkel AG and Co. KGaA - Key news
      • Table Henkel AG and Co. KGaA - Key offerings
      • Table Henkel AG and Co. KGaA - Segment focus
    • John Paul Mitchell Systems
      • Table John Paul Mitchell Systems - Overview
      • Table John Paul Mitchell Systems - Product / Service
      • Table John Paul Mitchell Systems - Key offerings
    • Johnson and Johnson Services Inc.
      • Table Johnson and Johnson Services Inc. - Overview
      • Table Johnson and Johnson Services Inc. - Business segments
      • Table Johnson and Johnson Services Inc. - Key news
      • Table Johnson and Johnson Services Inc. - Key offerings
      • Table Johnson and Johnson Services Inc. - Segment focus
    • Kao Corp.
      • Table Kao Corp. - Overview
      • Table Kao Corp. - Business segments
      • Table Kao Corp. - Key offerings
      • Table Kao Corp. - Segment focus
    • LOreal SA
      • Table LOreal SA - Overview
      • Table LOreal SA - Business segments
      • Table LOreal SA - Key news
      • Table LOreal SA - Key offerings
      • Table LOreal SA - Segment focus
    • Natura and Co Holding SA
      • Table Natura and Co Holding SA - Overview
      • Table Natura and Co Holding SA - Business segments
      • Table Natura and Co Holding SA - Key offerings
      • Table Natura and Co Holding SA - Segment focus
    • Revlon Inc.
      • Table Revlon Inc. - Overview
      • Table Revlon Inc. - Business segments
      • Table Revlon Inc. - Key offerings
      • Table Revlon Inc. - Segment focus
    • Shiseido Co. Ltd.
      • Table Shiseido Co. Ltd. - Overview
      • Table Shiseido Co. Ltd. - Business segments
      • Table Shiseido Co. Ltd. - Key offerings
      • Table Shiseido Co. Ltd. - Segment focus
    • The Estee Lauder Companies Inc.
      • Table The Estee Lauder Companies Inc. - Overview
      • Table The Estee Lauder Companies Inc. - Product / Service
      • Table The Estee Lauder Companies Inc. - Key offerings
    • The Procter and Gamble Co.
      • Table The Procter and Gamble Co. - Overview
      • Table The Procter and Gamble Co. - Business segments
      • Table The Procter and Gamble Co. - Key news
      • Table The Procter and Gamble Co. - Key offerings
      • Table The Procter and Gamble Co. - Segment focus
    • Unilever PLC
      • Table Unilever PLC - Overview
      • Table Unilever PLC - Business segments
      • Table Unilever PLC - Key news
      • Table Unilever PLC - Key offerings
      • Table Unilever PLC - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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