Global online furniture market 2024-2028

Global Online Furniture Market 2024-2028


The online furniture market is forecasted to grow by USD 218.8 bn during 2023-2028, accelerating at a CAGR of 21.94% during the forecast period. The report on the online furniture market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing online spending and smartphone penetration, growth in global real estate industry, and evolving home and living concept.

Technavio's online furniture market is segmented as below:

By Application
  • Online residential furniture
  • Online commercial furniture
By Product
  • Living room furniture
  • Bedroom furniture
  • Office furniture
  • Kitchen furniture and others
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • Middle East and Africa
  • South America
This study identifies the mobile commerce and network marketing as one of the prime reasons driving the online furniture market growth during the next few years. Also, surge in innovative product design and digital marketing and social media campaigns for consumer engagement will lead to sizable demand in the market.

The report on the online furniture market covers the following areas:
  • Online furniture market sizing
  • Online furniture market forecast
  • Online furniture market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online furniture market vendors that include Ashley Global Retail LLC, Amazon.com Inc., Bassett Furniture Industries Inc., Bobs Discount Furniture LLC, Flipkart Internet Pvt. Ltd., Haverty Furniture Companies Inc., Hindware Home Innovation Ltd., HNI Corp., HSN Inc., Inter IKEA Holding B.V., LaZBoy Inc., MillerKnoll Inc., Otto GmbH and Co. KG, Pepperfry Pvt. Ltd., Pier 1 Imports Online Inc., Raymour and Flanigan Furniture and Mattresses, Reliance Industries Ltd., Steelcase Inc., Wayfair Inc., and Williams Sonoma Inc.. Also, the online furniture market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global Online Furniture Market 2018 - 2022
      • Table Historic Market Size - Data Table on Global Online Furniture Market 2018 - 2022 ($ billion)
    • Application segment analysis 2018 - 2022
    • Product segment analysis 2018 - 2022
    • Geography segment analysis 2018 - 2022
    • Country segment analysis 2018 - 2022
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Application
    • Market segments
      • Table Data Table on Application - Market share 2023-2028 (%)
    • Comparison by Application
      • Table Data Table on Comparison by Application
    • Online residential furniture - Market size and forecast 2023-2028
      • Table Data Table on Online residential furniture - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Online residential furniture - Year-over-year growth 2023-2028 (%)
    • Online commercial furniture - Market size and forecast 2023-2028
      • Table Data Table on Online commercial furniture - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Online commercial furniture - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Application
      • Table Data Table on Market opportunity by Application ($ billion)
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Living room furniture - Market size and forecast 2023-2028
      • Table Data Table on Living room furniture - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Living room furniture - Year-over-year growth 2023-2028 (%)
    • Bedroom furniture - Market size and forecast 2023-2028
      • Table Data Table on Bedroom furniture - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Bedroom furniture - Year-over-year growth 2023-2028 (%)
    • Office furniture - Market size and forecast 2023-2028
      • Table Data Table on Office furniture - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Office furniture - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ billion)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2023-2028
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023-2028
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Increasing online spending and smartphone penetration
      • Growth in global real estate industry
      • Evolving home and living concept
    • Market challenges
      • Longer replacement cycle of products
      • Stringent government regulations on e-retailers
      • Lack of touch and feel elements
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Mobile commerce and network marketing
      • Surge in innovative product design
      • Digital marketing and social media campaigns for consumer engagement
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • Ashley Global Retail LLC
    • Amazon.com Inc.
    • Bobs Discount Furniture LLC
    • HNI Corp.
    • Inter IKEA Holding B.V.
    • LaZBoy Inc.
    • MillerKnoll Inc.
    • Otto GmbH and Co. KG
    • Pepperfry Pvt. Ltd.
    • Pier 1 Imports Online Inc.
    • Raymour and Flanigan Furniture and Mattresses
    • Reliance Industries Ltd.
    • Steelcase Inc.
    • Wayfair Inc.
    • Williams Sonoma Inc.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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