Global E-cigarette Market 2025-2029

E-Cigarette Market 2025-2029


The e-cigarette market is forecasted to grow by USD 18294.4 mn during 2024-2029, accelerating at a CAGR of 11.9% during the forecast period. The report on the e-cigarette market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by safety of e-cigarettes compared with other tobacco products, increasing application of e-cigarettes as smoking cessation tool, and high availability of e-cigarettes across different distribution formats.

Technavio's e-cigarette market is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Product
  • Modular e-cigarette
  • Next-generation products
  • Rechargeable e-cigarette
  • Disposable e-cigarette
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the emergence of hybrid vaping devices as one of the prime reasons driving the e-cigarette market growth during the next few years. Also, adoption of effective marketing and promotion strategies and increasing number of product launches will lead to sizable demand in the market.

The report on the e-cigarette market covers the following areas:
  • E-Cigarette Market sizing
  • E-Cigarette Market forecast
  • E-Cigarette Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-cigarette market vendors that include Allo Technology Shenzhen Co. Ltd., Altria Group Inc., British American Tobacco Plc, DashVapes, Eleaf Group, ENVI, Flavour Beast, Geekvape, Imperial Brands Plc, Innokin Technology Ltd., Japan Tobacco Inc., JUUL Labs Inc., NicQuid LLC, Philip Morris International Inc., Shenzhen Eigate Technology Co. Ltd., Shenzhen FreeMax Technology Co. Ltd., Shenzhen IVPS Technology Co Ltd., Shenzhen Kanger Technology Co. Ltd., SVC Labs Ltd., and Turning Point Brands Inc.. Also, the e-cigarette market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Technavio Analysis
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2024
    • Market outlook: Forecast for 2024-2029
      • Table Data Table on Global - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2024-2029 (%)
  • Historic Market Size
    • Global E-Cigarette Market 2019 - 2023
      • Table Historic Market Size - Data Table on Global E-Cigarette Market 2019 - 2023 ($ million)
    • Distribution Channel segment analysis 2019 - 2023
    • Product segment analysis 2019 - 2023
    • Geography segment analysis 2019 - 2023
    • Country segment analysis 2019 - 2023
  • Qualitative Analysis
    • Impact of AI on Global E-cigarette Market
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Data Table on Distribution Channel - Market share 2024-2029 (%)
    • Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2024-2029
      • Table Data Table on Offline - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Offline - Year-over-year growth 2024-2029 (%)
    • Online - Market size and forecast 2024-2029
      • Table Data Table on Online - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Online - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Distribution Channel
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2024-2029 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Modular e-cigarette - Market size and forecast 2024-2029
      • Table Data Table on Modular e-cigarette - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Modular e-cigarette - Year-over-year growth 2024-2029 (%)
    • Next-generation products - Market size and forecast 2024-2029
      • Table Data Table on Next-generation products - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Next-generation products - Year-over-year growth 2024-2029 (%)
    • Rechargeable e-cigarette - Market size and forecast 2024-2029
      • Table Data Table on Rechargeable e-cigarette - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Rechargeable e-cigarette - Year-over-year growth 2024-2029 (%)
    • Disposable e-cigarette - Market size and forecast 2024-2029
      • Table Data Table on Disposable e-cigarette - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Disposable e-cigarette - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2024-2029 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2024-2029
      • Table Data Table on North America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on North America - Year-over-year growth 2024-2029 (%)
    • Europe - Market size and forecast 2024-2029
      • Table Data Table on Europe - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2024-2029 (%)
    • APAC - Market size and forecast 2024-2029
      • Table Data Table on APAC - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2024-2029 (%)
    • South America - Market size and forecast 2024-2029
      • Table Data Table on South America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on South America - Year-over-year growth 2024-2029 (%)
    • Middle East and Africa - Market size and forecast 2024-2029
      • Table Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • US - Market size and forecast 2024-2029
      • Table Data Table on US - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on US - Year-over-year growth 2024-2029 (%)
    • UK - Market size and forecast 2024-2029
      • Table Data Table on UK - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on UK - Year-over-year growth 2024-2029 (%)
    • Japan - Market size and forecast 2024-2029
      • Table Data Table on Japan - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Japan - Year-over-year growth 2024-2029 (%)
    • Canada - Market size and forecast 2024-2029
      • Table Data Table on Canada - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Canada - Year-over-year growth 2024-2029 (%)
    • India - Market size and forecast 2024-2029
      • Table Data Table on India - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on India - Year-over-year growth 2024-2029 (%)
    • France - Market size and forecast 2024-2029
      • Table Data Table on France - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on France - Year-over-year growth 2024-2029 (%)
    • South Korea - Market size and forecast 2024-2029
      • Table Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on South Korea - Year-over-year growth 2024-2029 (%)
    • Germany - Market size and forecast 2024-2029
      • Table Data Table on Germany - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2024-2029 (%)
    • China - Market size and forecast 2024-2029
      • Table Data Table on China - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on China - Year-over-year growth 2024-2029 (%)
    • Italy - Market size and forecast 2024-2029
      • Table Data Table on Italy - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Italy - Year-over-year growth 2024-2029 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Safety of e-cigarettes compared with other tobacco products
      • Increasing application of e-cigarettes as smoking cessation tool
      • High availability of e-cigarettes across different distribution formats
    • Market challenges
      • Health issues due to e-cigarettes
      • Stringent regulations on sales, advertising, and marketing of e-cigarettes
      • Competition from traditional tobacco products
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Emergence of hybrid vaping devices
      • Adoption of effective marketing and promotion strategies
      • Increasing number of product launches
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • Altria Group Inc.
    • British American Tobacco Plc
    • DashVapes
    • Flavour Beast
    • Geekvape
    • Imperial Brands Plc
    • Innokin Technology Ltd.
    • Japan Tobacco Inc.
    • JUUL Labs Inc.
    • NicQuid LLC
    • Philip Morris International Inc.
    • Shenzhen IVPS Technology Co Ltd.
    • Shenzhen Kanger Technology Co. Ltd.
    • SVC Labs Ltd.
    • Turning Point Brands Inc.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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