Global E-cigarette Market 2024-2028

Global E-Cigarette Market 2024-2028


The e-cigarette market is forecasted to grow by USD 35904.7 mn during 2023-2028, accelerating at a CAGR of 18.09% during the forecast period. The report on the e-cigarette market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by safety of e-cigarettes compared with other tobacco products, increasing application of e-cigarettes as smoking cessation tool, and high availability of e-cigarettes across different distribution formats.

Technavio's e-cigarette market is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Product
  • Modular E-cigarette
  • Next-generation products
  • Rechargeable E-cigarette
  • Disposable E-cigarette
By Geography
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the emergence of hybrid vaping devices as one of the prime reasons driving the e-cigarette market growth during the next few years. Also, adoption of effective marketing and promotion strategies and increasing number of product launches will lead to sizable demand in the market.

The report on the e-cigarette market covers the following areas:
  • E-cigarette market sizing
  • E-cigarette market forecast
  • E-cigarette market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-cigarette market vendors that include Altria Group Inc., British American Tobacco Plc, ePuffer Ltd., GD SIGELEI Electronic Tech Co. Ltd., Geekvape, ICCPP, Imperial Brands Plc, Innokin Technology Ltd., ITC Ltd., Japan Tobacco Inc., JUUL Labs Inc., JWEI Group, OXVA, PhixVapor, Shenzhen IVPS Technology Co. Ltd., Shenzhen KangerTech Technology Co. Ltd., Shenzhen Runfree Technology Co. Ltd., Shenzhen UWELL Technology Co. Ltd., SMOORE International Holdings Ltd., and White Cloud Electronic Cigarettes. Also, the e-cigarette market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global E-Cigarette Market 2018 - 2022
      • Table Historic Market Size - Data Table on Global E-Cigarette Market 2018 - 2022 ($ million)
    • Distribution Channel segment analysis 2018 - 2022
    • Product segment analysis 2018 - 2022
    • Geography segment analysis 2018 - 2022
    • Country segment analysis 2018 - 2022
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Modular E-cigarette - Market size and forecast 2023-2028
      • Table Data Table on Modular E-cigarette - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Modular E-cigarette - Year-over-year growth 2023-2028 (%)
    • Next-generation products - Market size and forecast 2023-2028
      • Table Data Table on Next-generation products - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Next-generation products - Year-over-year growth 2023-2028 (%)
    • Rechargeable E-cigarette - Market size and forecast 2023-2028
      • Table Data Table on Rechargeable E-cigarette - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Rechargeable E-cigarette - Year-over-year growth 2023-2028 (%)
    • Disposable E-cigarette - Market size and forecast 2023-2028
      • Table Data Table on Disposable E-cigarette - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Disposable E-cigarette - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023-2028
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • France - Market size and forecast 2023-2028
      • Table Data Table on France - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on France - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Safety of e-cigarettes compared with other tobacco products
      • Increasing application of e-cigarettes as smoking cessation tool
      • High availability of e-cigarettes across different distribution formats
    • Market challenges
      • Health issues due to e-cigarettes
      • Stringent regulations on sales, advertising, and marketing of ecigarettes
      • Competition from traditional tobacco products
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Emergence of hybrid vaping devices
      • Adoption of effective marketing and promotion strategies
      • Increasing number of product launches
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • Altria Group Inc.
    • British American Tobacco Plc
    • ePuffer Ltd.
    • Imperial Brands Plc
    • Innokin Technology Ltd.
    • ITC Ltd.
    • Japan Tobacco Inc.
    • JUUL Labs Inc.
    • OXVA
    • PhixVapor
    • Shenzhen IVPS Technology Co. Ltd.
    • Shenzhen KangerTech Technology Co. Ltd.
    • Shenzhen Runfree Technology Co. Ltd.
    • Shenzhen UWELL Technology Co. Ltd.
    • SMOORE International Holdings Ltd.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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