Global In-app Advertising Market 2024-2028

Global In-App Advertising Market 2024-2028

The in-app advertising market is forecasted to grow by USD 338.3 bn during 2023-2028, accelerating at a CAGR of 26.06% during the forecast period. The report on the in-app advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing use of smartphones, increasing app usage, and high engagement rates in advertising.

Technavio's in-app advertising market is segmented as below:

By Application

• Messaging
• Online shopping
• Gaming
• Entertainment
• Others

By Type

• Banner ads
• Interstitial ads
• Rich media ads
• Video ads
• Native ads

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the growing in-app purchases as one of the prime reasons driving the in-app advertising market growth during the next few years. Also, increasing use of personalization in-app ads and rising popularity of E-commerce and social media will lead to sizable demand in the market.

The report on the in-app advertising market covers the following areas:

• In-app advertising market sizing
• In-app advertising market forecast
• In-app advertising market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading in-app advertising market vendors that include Adscompass, Alphabet Inc., Amazon.com Inc., Azerion Group N.V, Bidease inc., BYYD Inc, Coalition Technologies LLC, Digital Hamster SL, Dot Com Infoway, Flatline Agency, Hitapps , IDS Logic, InMobi Pte. Ltd., Mobio Global Ltd., PubMatic Inc., RevX , Tremor International Ltd., TUNE Inc., Yahoo, and zoomd technologies Ltd.. Also, the in-app advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.