Global Do-it-Yourself (DIY) Home Improvement Retailing Market 2024-2028

Global Do-it-Yourself (DIY) Home Improvement Retailing Market 2024-2028


The do-it-yourself (DIY) home improvement retailing market is forecasted to grow by USD 196.61 bn during 2023-2028, accelerating at a CAGR of 4.41% during the forecast period. The report on the do-it-yourself (DIY) home improvement retailing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by greater emphasis on DIY home improvement projects for personalized interior designing, advent of e-commerce, free pickup, and delivery opportunities by key competitors, and growth of residential real estate industry.

Technavio's do-it-yourself (DIY) home improvement retailing market is segmented as below:

By Product
  • Lumber and landscape management
  • Tools and hardware
  • Decor and indoor garden
  • Kitchen
  • Lighting and others
By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the uptake of AR applications for home improvement projects as one of the prime reasons driving the do-it-yourself (DIY) home improvement retailing market growth during the next few years. Also, growing popularity of RTA furniture, especially customized ones for personal interiors and increasing focus on organized retailing will lead to sizable demand in the market.

The report on the do-it-yourself (DIY) home improvement retailing market covers the following areas:
  • Do-it-yourself (DIY) home improvement retailing market sizing
  • Do-it-yourself (DIY) home improvement retailing market forecast
  • Do-it-yourself (DIY) home improvement retailing market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading do-it-yourself (DIY) home improvement retailing market vendors that include Ace Hardware Corp., BayWa Bau and Gartenmarkte GmbH and Co. KG, Grafton Group plc, Groupe Adeo, hagebau connect GmbH and Co. KG, HORNBACH Holding AG and Co. KGaA, Kesko Corp., Kingfisher Plc, Menard Inc., Mr D.I.Y. Group M Berhad, OBI Group Holding SE and Co. KGaA, REWE Group, Stark Group AS, The Home Depot Inc., Travis Perkins Plc, ubyld, Wesfarmers Ltd., Wickes Group Plc, and Lowes Co. Inc.. Also, the do-it-yourself (DIY) home improvement retailing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Product
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global do-it-yourself (DIY) home improvement retailing market 2018 - 2022
      • Table Historic Market Size - Data table on global do-it-yourself (DIY) home improvement retailing market 2018 - 2022 ($ billion)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size - Product Segment 2018 - 2022 ($ billion)
    • Distribution channel Segment Analysis 2018 - 2022
      • Table Historic Market Size - Distribution channel Segment 2018 - 2022 ($ billion)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size - Country Segment 2018 - 2022 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Lumber and landscape management - Market size and forecast 2023-2028
      • Table Chart on Lumber and landscape management - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Lumber and landscape management - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Lumber and landscape management - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Lumber and landscape management - Year-over-year growth 2023-2028 (%)
    • Tools and hardware - Market size and forecast 2023- 2028
      • Table Chart on Tools and hardware - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Tools and hardware - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Tools and hardware - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Tools and hardware - Year-over-year growth 2023-2028 (%)
    • Decor and indoor garden - Market size and forecast 2023-2028
      • Table Chart on Decor and indoor garden - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Decor and indoor garden - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Decor and indoor garden - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Decor and indoor garden - Year-over-year growth 2023-2028 (%)
    • Kitchen - Market size and forecast 2023-2028
      • Table Chart on Kitchen - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Kitchen - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Kitchen - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Kitchen - Year-over-year growth 2023-2028 (%)
    • Lighting and others - Market size and forecast 2023-2028
      • Table Chart on Lighting and others - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Lighting and others - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Lighting and others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Lighting and others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ billion)
      • Table Data Table on Market opportunity by Product ($ billion)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ billion)
      • Table Data Table on Market opportunity by Distribution Channel ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Greater emphasis on DIY home improvement projects for personalized interior designing
      • Advent of e-commerce, free pickup, and delivery opportunities by key competitors
      • Growth of residential real estate industry
    • Market challenges
      • Shifting consumer preference for DIFM from DIY culture
      • High complications in logistics and supply chain operations
      • Intense market competition
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Uptake of AR applications for home improvement projects
      • Growing popularity of RTA furniture, especially customized ones for personal interiors
      • Increasing focus on organized retailing
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Grafton Group plc
      • Table Grafton Group plc - Overview
      • Table Grafton Group plc - Business segments
      • Table Grafton Group plc - Key offerings
      • Table Grafton Group plc - Segment focus
    • Groupe Adeo
      • Table Groupe Adeo - Overview
      • Table Groupe Adeo - Product / Service
      • Table Groupe Adeo - Key offerings
    • HORNBACH Holding AG and Co. KGaA
      • Table HORNBACH Holding AG and Co. KGaA - Overview
      • Table HORNBACH Holding AG and Co. KGaA - Business segments
      • Table HORNBACH Holding AG and Co. KGaA - Key offerings
      • Table HORNBACH Holding AG and Co. KGaA - Segment focus
    • Kesko Corp.
      • Table Kesko Corp. - Overview
      • Table Kesko Corp. - Business segments
      • Table Kesko Corp. - Key offerings
      • Table Kesko Corp. - Segment focus
    • Kingfisher Plc
      • Table Kingfisher Plc - Overview
      • Table Kingfisher Plc - Product / Service
      • Table Kingfisher Plc - Key offerings
    • Lowes Co. Inc.
      • Table Lowes Co. Inc. - Overview
      • Table Lowes Co. Inc. - Product / Service
      • Table Lowes Co. Inc. - Key offerings
    • Menard Inc.
      • Table Menard Inc. - Overview
      • Table Menard Inc. - Product / Service
      • Table Menard Inc. - Key offerings
    • Mr D.I.Y. Group M Berhad
      • Table Mr D.I.Y. Group M Berhad - Overview
      • Table Mr D.I.Y. Group M Berhad - Business segments
      • Table Mr D.I.Y. Group M Berhad - Key offerings
      • Table Mr D.I.Y. Group M Berhad - Segment focus
    • OBI Group Holding SE and Co. KGaA
      • Table OBI Group Holding SE and Co. KGaA - Overview
      • Table OBI Group Holding SE and Co. KGaA - Product / Service
      • Table OBI Group Holding SE and Co. KGaA - Key offerings
    • REWE Group
      • Table REWE Group - Overview
      • Table REWE Group - Business segments
      • Table REWE Group - Key offerings
      • Table REWE Group - Segment focus
    • The Home Depot Inc.
      • Table The Home Depot Inc. - Overview
      • Table The Home Depot Inc. - Product / Service
      • Table The Home Depot Inc. - Key offerings
    • Travis Perkins Plc
      • Table Travis Perkins Plc - Overview
      • Table Travis Perkins Plc - Business segments
      • Table Travis Perkins Plc - Key offerings
      • Table Travis Perkins Plc - Segment focus
    • ubyld
      • Table ubyld - Overview
      • Table ubyld - Product / Service
      • Table ubyld - Key offerings
    • Wesfarmers Ltd.
      • Table Wesfarmers Ltd. - Overview
      • Table Wesfarmers Ltd. - Product / Service
      • Table Wesfarmers Ltd. - Key offerings
    • Wickes Group Plc
      • Table Wickes Group Plc - Overview
      • Table Wickes Group Plc - Product / Service
      • Table Wickes Group Plc - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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