Global Writing and Marking Instruments Market 2022-2026

Global Writing and Marking Instruments Market 2022-2026

Technavio has been monitoring the writing and marking instruments market and it is poised to grow by $ 8.62 bn during 2022-2026, accelerating at a CAGR of 7.75% during the forecast period. Our report on the writing and marking instruments market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis of the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing emphasis on product personalization, the rising popularity of multi-utility writing instruments, and an increase in customization and personalization of pens.

The writing and marking instruments market analysis include Product, Distribution Channel, and Geographic

Technavio's writing and marking instruments market is segmented as below:

By Product

  • Pens
  • Markers and highlighters
  • Pencils
  • Coloring and writing instruments
  • Writing accessories
By Distribution Channel
  • Offline
  • Online
By Geographic
  • APAC
  • Europe
  • North America
  • The Middle East and Africa
  • South America
This study identifies the rising popularity of writing instruments as fashion stationery as one of the prime reasons driving the writing and marking instruments market growth during the next few years. Also, the growing emphasis on sustainability and the rising popularity of omnichannel retail will lead to sizable demand in the market.

Technavio presents a detailed picture of the market through study, synthesis, and summation of data from multiple sources by analyzing key parameters. Our report on the writing and marking instruments market covers the following areas:
  • Writing and marking instruments market sizing
  • Writing and marking instruments market forecast
  • Writing and marking instruments market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading writing and marking instruments market vendors that include A. T. Cross Co. LLC, Add Pens Pvt. Ltd., Alfred Dunhill Ltd, BIC USA Inc, C. Josef Lamy GmbH, Dallaiti, Dollar Industries Pvt Ltd, Elmo and Montegrappa Spa, Faber Castell USA Inc, Flair Writing Industries Ltd, General Pencil Co. Inc, Hallmark Licensing LLC, Hindustan Pencils Pvt. Ltd., ITC Ltd., Kokuyo Camlin Ltd, Lexi Pvt. Ltd., Linc Pen & Plastics Ltd., Linea Marlen SAS, Luxor Writing Instruments Pvt Ltd., Montblanc-Simplo GmbH, Newell Brands Inc., PILOT Corp, Pineider 1774 Srl, and Schneider Schreibgerate GmbH. Also, the writing and marking instruments market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market through study, synthesis, and summation of data from multiple sources by analyzing key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Product
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021-2026
      • Table Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Table Data Table on Global Market: Year-over-year growth 2021-2026 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2021 and 2026
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2021 and 2026
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2021 and 2026
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2021 and 2026
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2021 and 2026
    • Market condition
      • Table Chart on Market condition - Five forces 2021 and 2026
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2021-2026 (%)
      • Table Data Table on Product - Market share 2021-2026 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Pens - Market size and forecast 2021-2026
      • Table Chart on Pens - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Pens - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Pens - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Pens - Year-over-year growth 2021-2026 (%)
    • Markers and highlighters - Market size and forecast 2021-2026
      • Table Chart on Markers and highlighters - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Markers and highlighters - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Markers and highlighters - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Markers and highlighters - Year-over-year growth 2021-2026 (%)
    • Pencils - Market size and forecast 2021-2026
      • Table Chart on Pencils - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Pencils - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Pencils - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Pencils - Year-over-year growth 2021-2026 (%)
    • Coloring and writing instruments - Market size and forecast 2021-2026
      • Table Chart on Coloring and writing instruments - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Coloring and writing instruments - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Coloring and writing instruments - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Coloring and writing instruments - Year-over-year growth 2021-2026 (%)
    • Writing accessories - Market size and forecast 2021- 2026
      • Table Chart on Writing accessories - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Writing accessories - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Writing accessories - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Writing accessories - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2021-2026 (%)
      • Table Data Table on Distribution Channel - Market share 2021-2026 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2021-2026
      • Table Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • Online - Market size and forecast 2021-2026
      • Table Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Online - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Online - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2021-2026 (%)
      • Table Data Table on Market share by geography 2021-2026 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2021-2026
      • Table Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Table Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Table Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • Europe - Market size and forecast 2021-2026
      • Table Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • North America - Market size and forecast 2021-2026
      • Table Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Table Chart on North America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on North America - Year-over-year growth 2021-2026 (%)
    • Middle East and Africa - Market size and forecast 2021- 2026
      • Table Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • South America - Market size and forecast 2021-2026
      • Table Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Table Chart on South America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on South America - Year-over-year growth 2021-2026 (%)
    • US - Market size and forecast 2021-2026
      • Table Chart on US - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Table Chart on US - Year-over-year growth 2021-2026 (%)
      • Table Data Table on US - Year-over-year growth 2021-2026 (%)
    • China - Market size and forecast 2021-2026
      • Table Chart on China - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Table Chart on China - Year-over-year growth 2021-2026 (%)
      • Table Data Table on China - Year-over-year growth 2021-2026 (%)
    • India - Market size and forecast 2021-2026
      • Table Chart on India - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on India - Market size and forecast 2021-2026 ($ million)
      • Table Chart on India - Year-over-year growth 2021-2026 (%)
      • Table Data Table on India - Year-over-year growth 2021-2026 (%)
    • Germany - Market size and forecast 2021-2026
      • Table Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • Japan - Market size and forecast 2021-2026
      • Table Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing emphasis on product personalization
      • Rising popularity of multi-utility writing instruments
      • Increase in customization and personalization of pens
    • Market challenges
      • Rising threat of digitization
      • Growing threat of counterfeit writing and marking instruments
      • Procurement challenges due to environmental regulations
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2021 and 2026
    • Market trends
      • Rising popularity of writing instruments as fashion stationery
      • Growing emphasis on sustainability
      • Rising popularity of omnichannel retail
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • A. T. Cross Co. LLC
      • Table A. T. Cross Co. LLC - Overview
      • Table A. T. Cross Co. LLC - Product / Service
      • Table A. T. Cross Co. LLC - Key offerings
    • BIC USA Inc
      • Table BIC USA Inc - Overview
      • Table BIC USA Inc - Product / Service
      • Table BIC USA Inc - Key offerings
    • C. Josef Lamy GmbH
      • Table C. Josef Lamy GmbH - Overview
      • Table C. Josef Lamy GmbH - Product / Service
      • Table C. Josef Lamy GmbH - Key offerings
    • Hallmark Licensing LLC
      • Table Hallmark Licensing LLC - Overview
      • Table Hallmark Licensing LLC - Product / Service
      • Table Hallmark Licensing LLC - Key offerings
    • ITC Ltd.
      • Table ITC Ltd. - Overview
      • Table ITC Ltd. - Business segments
      • Table ITC Ltd. - Key offerings
      • Table ITC Ltd. - Segment focus
    • Kokuyo Camlin Ltd
      • Table Kokuyo Camlin Ltd - Overview
      • Table Kokuyo Camlin Ltd - Product / Service
      • Table Kokuyo Camlin Ltd - Key offerings
    • Linc Pen & Plastics Ltd.
      • Table Linc Pen & Plastics Ltd. - Overview
      • Table Linc Pen & Plastics Ltd. - Business segments
      • Table Linc Pen & Plastics Ltd. - Key offerings
    • Newell Brands Inc.
      • Table Newell Brands Inc. - Overview
      • Table Newell Brands Inc. - Business segments
      • Table Newell Brands Inc. - Key news
      • Table Newell Brands Inc. - Key offerings
      • Table Newell Brands Inc. - Segment focus
    • PILOT Corp
      • Table PILOT Corp - Overview
      • Table PILOT Corp - Product / Service
      • Table PILOT Corp - Key offerings
    • Schneider Schreibgerate GmbH
      • Table Schneider Schreibgerate GmbH - Overview
      • Table Schneider Schreibgerate GmbH - Product / Service
      • Table Schneider Schreibgerate GmbH - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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