Global Writing Instruments Market 2024-2028

Global Writing And Marking Instruments Market 2024-2028


The writing and marking instruments market is forecasted to grow by 11250.01 mn during 2023-2028, accelerating at a CAGR of 7.08% during the forecast period. The report on the writing and marking instruments market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing digitalization and use of e-commerce for writing instruments, rising popularity of multi-utility writing instruments, and increase in customization and personalization of pens.

Technavio's writing and marking instruments market is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Application
  • Students
  • Working professionals
  • Institutions
By Geographical Landscape
  • APAC
  • Europe
  • North America
  • South America
  • Middle East and Africa
This study identifies the rising number of mergers and acquisitions among writing instruments vendors as one of the prime reasons driving the writing and marking instruments market growth during the next few years. Also, growing popularity of writing instruments as fashion stationery and increase demand for stylus pens will lead to sizable demand in the market.

The report on the writing and marking instruments market covers the following areas:
  • Writing and marking instruments market sizing
  • Writing and marking instruments market forecast
  • Writing and marking instruments market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading writing and marking instruments market vendors that include Caran d Ache, Compagnie Financiere Richemont SA, Crayola LLC, Faber Castell Aktiengesellschaft, Flair Writing Industries Ltd., Hamilton Housewares Pvt. Ltd., Hindustan Pencils Pvt. Ltd., Koh i noor Hardtmuth AS, Kokuyo Camlin Ltd, Linc Pen and Plastics Ltd., Luxor, MITSUBISHI PENCIL CO. LTD., Newell Brands Inc., Pelikan International Corp. Berhad, Pen Company of America, PILOT Corp, PLUS Corp., Schwanhausser Industrie Holding GmbH and Co. KG, Shanghai M and G Stationery Inc., SOCIETE BIC, Staedtler Mars GmbH and Co. KG, and William Penn Pvt. Ltd.. Also, the writing and marking instruments market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Market Segmentation by Application
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global writing instruments market 2018 - 2022
      • Table Historic Market Size – Data Table on global writing instruments market 2018 - 2022 ($ million)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
    • Application Segment Analysis 2018 - 2022
      • Table Historic Market Size – Application Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2023-2028 (%)
      • Table Data Table on Application - Market share 2023-2028 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Students - Market size and forecast 2023-2028
      • Table Chart on Students - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Students - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Students - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Students - Year-over-year growth 2023-2028 (%)
    • Working professionals - Market size and forecast 2023- 2028
      • Table Chart on Working professionals - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Working professionals - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Working professionals - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Working professionals - Year-over-year growth 2023-2028 (%)
    • Institutions - Market size and forecast 2023-2028
      • Table Chart on Institutions - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Institutions - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Institutions - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Institutions - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ million)
      • Table Data Table on Market opportunity by Application ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing digitalization and use of e-commerce for writing instruments
      • Rising popularity of multi-utility writing instruments
      • Increase in customization and personalization of pens
    • Market challenges
      • Rising digitization hampers writing instruments
      • Growing threat from unorganized retailing
      • Fluctuations in raw material prices of writing instruments
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Rising number of mergers and acquisitions among writing instruments vendors
      • Growing popularity of writing instruments as fashion stationery
      • Increase demand for stylus pens
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Compagnie Financiere Richemont SA
      • Table Compagnie Financiere Richemont SA - Overview
      • Table Compagnie Financiere Richemont SA - Business segments
      • Table Compagnie Financiere Richemont SA - Key offerings
      • Table Compagnie Financiere Richemont SA - Segment focus
    • Crayola LLC
      • Table Crayola LLC - Overview
      • Table Crayola LLC - Product / Service
      • Table Crayola LLC - Key offerings
    • Faber Castell Aktiengesellschaft
      • Table Faber Castell Aktiengesellschaft - Overview
      • Table Faber Castell Aktiengesellschaft - Product / Service
      • Table Faber Castell Aktiengesellschaft - Key news
      • Table Faber Castell Aktiengesellschaft - Key offerings
    • Flair Writing Industries Ltd.
      • Table Flair Writing Industries Ltd. - Overview
      • Table Flair Writing Industries Ltd. - Product / Service
      • Table Flair Writing Industries Ltd. - Key offerings
    • Hindustan Pencils Pvt. Ltd.
      • Table Hindustan Pencils Pvt. Ltd. - Overview
      • Table Hindustan Pencils Pvt. Ltd. - Product / Service
      • Table Hindustan Pencils Pvt. Ltd. - Key offerings
    • Koh i noor Hardtmuth AS
      • Table Koh i noor Hardtmuth AS - Overview
      • Table Koh i noor Hardtmuth AS - Product / Service
      • Table Koh i noor Hardtmuth AS - Key offerings
    • Kokuyo Camlin Ltd
      • Table Kokuyo Camlin Ltd - Overview
      • Table Kokuyo Camlin Ltd - Product / Service
      • Table Kokuyo Camlin Ltd - Key offerings
    • Linc Pen and Plastics Ltd.
      • Table Linc Pen and Plastics Ltd. - Overview
      • Table Linc Pen and Plastics Ltd. - Product / Service
      • Table Linc Pen and Plastics Ltd. - Key offerings
    • Luxor
      • Table Luxor - Overview
      • Table Luxor - Product / Service
      • Table Luxor - Key offerings
    • MITSUBISHI PENCIL CO. LTD.
      • Table MITSUBISHI PENCIL CO. LTD. - Overview
      • Table MITSUBISHI PENCIL CO. LTD. - Business segments
      • Table MITSUBISHI PENCIL CO. LTD. - Key offerings
      • Table MITSUBISHI PENCIL CO. LTD. - Segment focus
    • Newell Brands Inc.
      • Table Newell Brands Inc. - Overview
      • Table Newell Brands Inc. - Business segments
      • Table Newell Brands Inc. - Key news
      • Table Newell Brands Inc. - Key offerings
      • Table Newell Brands Inc. - Segment focus
    • PILOT Corp
      • Table PILOT Corp - Overview
      • Table PILOT Corp - Business segments
      • Table PILOT Corp - Key offerings
      • Table PILOT Corp - Segment focus
    • PLUS Corp.
      • Table PLUS Corp. - Overview
      • Table PLUS Corp. - Product / Service
      • Table PLUS Corp. - Key offerings
    • Shanghai M and G Stationery Inc.
      • Table Shanghai M and G Stationery Inc. - Overview
      • Table Shanghai M and G Stationery Inc. - Product / Service
      • Table Shanghai M and G Stationery Inc. - Key offerings
    • SOCIETE BIC
      • Table SOCIETE BIC - Overview
      • Table SOCIETE BIC - Product / Service
      • Table SOCIETE BIC - Key news
      • Table SOCIETE BIC - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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