Global Women Health App Market 2024-2028

Women Health App Market 2024-2028


The women health app market is forecasted to grow by USD 2829.8 mn during 2023-2028, accelerating at a CAGR of 19.2% during the forecast period. The report on the women health app market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing awareness about benefits of a healthy lifestyle, increasing use of mobile apps, and increase in women health awareness programs by government and non-government organizations.

Technavio's women health app market is segmented as below:
  • By Type
  • Menstrual health
  • Fitness and nutrition
  • Pregnancy tracking
  • Others
  • By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the market strategies by vendors as one of the prime reasons driving the women health app market growth during the next few years. Also, increase in use of wearable accessories and increasing in prevalence of menstrual disturbances and menopause diseases will lead to sizable demand in the market.

The report on the women health app market covers the following areas:
  • Women Health App Market sizing
  • Women Health App Market forecast
  • Women Health App Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading women health app market vendors that include Alphabet Inc., Apple Inc., Atus Technologies Pvt. Ltd., BioWink GmbH, Exandus LLC, FemTec Health, Flo Health UK Ltd., GH Solutions AB, Hello Baby Inc., KBI Services Inc., Maven Clinic Co., Nabla Technologies SAS, Natural Cycles Nordic AB, Ovuline Inc., Plackal Tech, Propel Network LLC, Upward Labs Holdings Inc., Wildflower Health Inc., Withings, and WOOM Fertility S.L.. Also, the women health app market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ million)
Data Table on Global - Market size and forecast 2023-2028 ($ million)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Women Health App Market 2018 - 2022
Historic Market Size - Data Table on Global Women Health App Market 2018 - 2022 ($ million)
4.2 Type segment analysis 2018 - 2022
Historic Market Size - Type Segment 2018 - 2022 ($ million)
4.3 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.4 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Type
6.1 Market segments
Chart on Type - Market share 2023-2028 (%)
Data Table on Type - Market share 2023-2028 (%)
6.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
6.3 Menstrual health - Market size and forecast 2023-2028
Chart on Menstrual health - Market size and forecast 2023-2028 ($ million)
Data Table on Menstrual health - Market size and forecast 2023-2028 ($ million)
Chart on Menstrual health - Year-over-year growth 2023-2028 (%)
Data Table on Menstrual health - Year-over-year growth 2023-2028 (%)
6.4 Fitness and nutrition - Market size and forecast 2023-2028
Chart on Fitness and nutrition - Market size and forecast 2023-2028 ($ million)
Data Table on Fitness and nutrition - Market size and forecast 2023-2028 ($ million)
Chart on Fitness and nutrition - Year-over-year growth 2023-2028 (%)
Data Table on Fitness and nutrition - Year-over-year growth 2023-2028 (%)
6.5 Pregnancy tracking - Market size and forecast 2023-2028
Chart on Pregnancy tracking - Market size and forecast 2023-2028 ($ million)
Data Table on Pregnancy tracking - Market size and forecast 2023-2028 ($ million)
Chart on Pregnancy tracking - Year-over-year growth 2023-2028 (%)
Data Table on Pregnancy tracking - Year-over-year growth 2023-2028 (%)
6.6 Others - Market size and forecast 2023-2028
Chart on Others - Market size and forecast 2023-2028 ($ million)
Data Table on Others - Market size and forecast 2023-2028 ($ million)
Chart on Others - Year-over-year growth 2023-2028 (%)
Data Table on Others - Year-over-year growth 2023-2028 (%)
6.7 Market opportunity by Type
Market opportunity by Type ($ million)
Data Table on Market opportunity by Type ($ million)
7 Customer Landscape
7.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
8.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2023-2028 (%)
Data Table on Market share By Geographical Landscape 2023-2028 (%)
8.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
8.3 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ million)
Data Table on North America - Market size and forecast 2023-2028 ($ million)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
8.4 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ million)
Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
8.5 APAC - Market size and forecast 2023-2028
Chart on APAC - Market size and forecast 2023-2028 ($ million)
Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Chart on APAC - Year-over-year growth 2023-2028 (%)
Data Table on APAC - Year-over-year growth 2023-2028 (%)
8.6 South America - Market size and forecast 2023-2028
Chart on South America - Market size and forecast 2023-2028 ($ million)
Data Table on South America - Market size and forecast 2023-2028 ($ million)
Chart on South America - Year-over-year growth 2023-2028 (%)
Data Table on South America - Year-over-year growth 2023-2028 (%)
8.7 Middle East and Africa - Market size and forecast 2023-2028
Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
8.8 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ million)
Data Table on US - Market size and forecast 2023-2028 ($ million)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
8.9 Germany - Market size and forecast 2023-2028
Chart on Germany - Market size and forecast 2023-2028 ($ million)
Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Chart on Germany - Year-over-year growth 2023-2028 (%)
Data Table on Germany - Year-over-year growth 2023-2028 (%)
8.10 India - Market size and forecast 2023-2028
Chart on India - Market size and forecast 2023-2028 ($ million)
Data Table on India - Market size and forecast 2023-2028 ($ million)
Chart on India - Year-over-year growth 2023-2028 (%)
Data Table on India - Year-over-year growth 2023-2028 (%)
8.11 France - Market size and forecast 2023-2028
Chart on France - Market size and forecast 2023-2028 ($ million)
Data Table on France - Market size and forecast 2023-2028 ($ million)
Chart on France - Year-over-year growth 2023-2028 (%)
Data Table on France - Year-over-year growth 2023-2028 (%)
8.12 China - Market size and forecast 2023-2028
Chart on China - Market size and forecast 2023-2028 ($ million)
Data Table on China - Market size and forecast 2023-2028 ($ million)
Chart on China - Year-over-year growth 2023-2028 (%)
Data Table on China - Year-over-year growth 2023-2028 (%)
8.13 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
9 Drivers, Challenges, and Opportunity/Restraints
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints
10 Competitive Landscape
10.1 Overview
10.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
Overview on factors of disruption
10.4 Industry risks
Impact of key risks on business
11 Competitive Analysis
11.1 Companies profiled
Companies covered
11.2 Market positioning of companies
Matrix on companies position and classification
11.3 Alphabet Inc.
Alphabet Inc. - Overview
Alphabet Inc. - Business segments
Alphabet Inc. - Key offerings
Alphabet Inc. - Segment focus
11.4 Apple Inc.
Apple Inc. - Overview
Apple Inc. - Business segments
Apple Inc. - Key news
Apple Inc. - Key offerings
Apple Inc. - Segment focus
11.5 BioWink GmbH
BioWink GmbH - Overview
BioWink GmbH - Product / Service
BioWink GmbH - Key offerings
11.6 Flo Health UK Ltd.
Flo Health UK Ltd. - Overview
Flo Health UK Ltd. - Product / Service
Flo Health UK Ltd. - Key offerings
11.7 Hello Baby Inc.
Hello Baby Inc. - Overview
Hello Baby Inc. - Product / Service
Hello Baby Inc. - Key offerings
11.8 Natural Cycles Nordic AB
Natural Cycles Nordic AB - Overview
Natural Cycles Nordic AB - Product / Service
Natural Cycles Nordic AB - Key offerings
11.9 Ovuline Inc.
Ovuline Inc. - Overview
Ovuline Inc. - Product / Service
Ovuline Inc. - Key offerings
11.10 Upward Labs Holdings Inc.
Upward Labs Holdings Inc. - Overview
Upward Labs Holdings Inc. - Product / Service
Upward Labs Holdings Inc. - Key offerings
11.11 Wildflower Health Inc.
Wildflower Health Inc. - Overview
Wildflower Health Inc. - Product / Service
Wildflower Health Inc. - Key offerings
11.12 Withings
Withings - Overview
Withings - Product / Service
Withings - Key offerings
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
12.3 Currency conversion rates for US$
Currency conversion rates for US$
12.4 Research methodology
Research methodology
12.5 Data procurement
Information sources
12.6 Data validation
Data validation
12.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
12.8 Data synthesis
Data synthesis
12.9 360 degree market analysis
360 degree market analysis
12.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Type
Exhibits6: Executive Summary - Chart on Incremental Growth
Exhibits7: Executive Summary - Data Table on Incremental Growth
Exhibits8: Executive Summary - Chart on Company Market Positioning
Exhibits9: Parent Market
Exhibits10: Data Table on - Parent Market
Exhibits11: Market characteristics analysis
Exhibits12: Value Chain Analysis
Exhibits13: Offerings of companies included in the market definition
Exhibits14: Market segments
Exhibits15: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibits16: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits19: Historic Market Size - Data Table on Global Women Health App Market 2018 - 2022 ($ million)
Exhibits20: Historic Market Size - Type Segment 2018 - 2022 ($ million)
Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ million)
Exhibits23: Five forces analysis - Comparison between 2023 and 2028
Exhibits24: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits29: Chart on Market condition - Five forces 2023 and 2028
Exhibits30: Chart on Type - Market share 2023-2028 (%)
Exhibits31: Data Table on Type - Market share 2023-2028 (%)
Exhibits32: Chart on Comparison by Type
Exhibits33: Data Table on Comparison by Type
Exhibits34: Chart on Menstrual health - Market size and forecast 2023-2028 ($ million)
Exhibits35: Data Table on Menstrual health - Market size and forecast 2023-2028 ($ million)
Exhibits36: Chart on Menstrual health - Year-over-year growth 2023-2028 (%)
Exhibits37: Data Table on Menstrual health - Year-over-year growth 2023-2028 (%)
Exhibits38: Chart on Fitness and nutrition - Market size and forecast 2023-2028 ($ million)
Exhibits39: Data Table on Fitness and nutrition - Market size and forecast 2023-2028 ($ million)
Exhibits40: Chart on Fitness and nutrition - Year-over-year growth 2023-2028 (%)
Exhibits41: Data Table on Fitness and nutrition - Year-over-year growth 2023-2028 (%)
Exhibits42: Chart on Pregnancy tracking - Market size and forecast 2023-2028 ($ million)
Exhibits43: Data Table on Pregnancy tracking - Market size and forecast 2023-2028 ($ million)
Exhibits44: Chart on Pregnancy tracking - Year-over-year growth 2023-2028 (%)
Exhibits45: Data Table on Pregnancy tracking - Year-over-year growth 2023-2028 (%)
Exhibits46: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibits47: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibits48: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits49: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits50: Market opportunity by Type ($ million)
Exhibits51: Data Table on Market opportunity by Type ($ million)
Exhibits52: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits53: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits54: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits55: Chart on Geographic comparison
Exhibits56: Data Table on Geographic comparison
Exhibits57: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibits58: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibits59: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits60: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits61: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits62: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits63: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits64: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits65: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits66: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits67: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits68: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits69: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibits70: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibits71: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits72: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits73: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits74: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits75: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits76: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits77: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibits78: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibits79: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits80: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits81: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits82: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits83: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits84: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits85: Chart on India - Market size and forecast 2023-2028 ($ million)
Exhibits86: Data Table on India - Market size and forecast 2023-2028 ($ million)
Exhibits87: Chart on India - Year-over-year growth 2023-2028 (%)
Exhibits88: Data Table on India - Year-over-year growth 2023-2028 (%)
Exhibits89: Chart on France - Market size and forecast 2023-2028 ($ million)
Exhibits90: Data Table on France - Market size and forecast 2023-2028 ($ million)
Exhibits91: Chart on France - Year-over-year growth 2023-2028 (%)
Exhibits92: Data Table on France - Year-over-year growth 2023-2028 (%)
Exhibits93: Chart on China - Market size and forecast 2023-2028 ($ million)
Exhibits94: Data Table on China - Market size and forecast 2023-2028 ($ million)
Exhibits95: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits96: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits97: Market opportunity By Geographical Landscape ($ million)
Exhibits98: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits99: Impact of drivers and challenges in 2023 and 2028
Exhibits100: Overview on criticality of inputs and factors of differentiation
Exhibits101: Overview on factors of disruption
Exhibits102: Impact of key risks on business
Exhibits103: Companies covered
Exhibits104: Matrix on companies position and classification
Exhibits105: Alphabet Inc. - Overview
Exhibits106: Alphabet Inc. - Business segments
Exhibits107: Alphabet Inc. - Key offerings
Exhibits108: Alphabet Inc. - Segment focus
Exhibits109: Apple Inc. - Overview
Exhibits110: Apple Inc. - Business segments
Exhibits111: Apple Inc. - Key news
Exhibits112: Apple Inc. - Key offerings
Exhibits113: Apple Inc. - Segment focus
Exhibits114: BioWink GmbH - Overview
Exhibits115: BioWink GmbH - Product / Service
Exhibits116: BioWink GmbH - Key offerings
Exhibits117: Flo Health UK Ltd. - Overview
Exhibits118: Flo Health UK Ltd. - Product / Service
Exhibits119: Flo Health UK Ltd. - Key offerings
Exhibits120: Hello Baby Inc. - Overview
Exhibits121: Hello Baby Inc. - Product / Service
Exhibits122: Hello Baby Inc. - Key offerings
Exhibits123: Natural Cycles Nordic AB - Overview
Exhibits124: Natural Cycles Nordic AB - Product / Service
Exhibits125: Natural Cycles Nordic AB - Key offerings
Exhibits126: Ovuline Inc. - Overview
Exhibits127: Ovuline Inc. - Product / Service
Exhibits128: Ovuline Inc. - Key offerings
Exhibits129: Upward Labs Holdings Inc. - Overview
Exhibits130: Upward Labs Holdings Inc. - Product / Service
Exhibits131: Upward Labs Holdings Inc. - Key offerings
Exhibits132: Wildflower Health Inc. - Overview
Exhibits133: Wildflower Health Inc. - Product / Service
Exhibits134: Wildflower Health Inc. - Key offerings
Exhibits135: Withings - Overview
Exhibits136: Withings - Product / Service
Exhibits137: Withings - Key offerings
Exhibits138: Inclusions checklist
Exhibits139: Exclusions checklist
Exhibits140: Currency conversion rates for US$
Exhibits141: Research methodology
Exhibits142: Information sources
Exhibits143: Data validation
Exhibits144: Validation techniques employed for market sizing
Exhibits145: Data synthesis
Exhibits146: 360 degree market analysis
Exhibits147: List of abbreviations

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