Global Wine E-commerce Market 2024-2028

Global Wine E-commerce Market 2024-2028


The wine e-commerce market is forecasted to grow by USD 15.18 bn during 2023-2028, accelerating at a CAGR of 9.46% during the forecast period. The report on the wine e-commerce market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing preference for online shopping, surge in urbanization and packaging innovation, and increasing wine consumption.

Technavio's wine e-commerce market is segmented as below:

By Product Type
  • Still wine
  • Sparkling wine
  • Fortified wine
By Flavor
  • Red wine
  • White wine
  • Rose wine
By Geographical Landscape
  • Europe
  • North America
  • APAC
  • South America
  • Middle East and Africa
This study identifies the increase in purchases of alcoholic beverages by minors as one of the prime reasons driving the wine e-commerce market growth during the next few years. Also, automation in wine warehousing and increasing usage of online payment apps will lead to sizable demand in the market.

The report on the wine e-commerce market covers the following areas:
  • Wine e-commerce market sizing
  • Wine e-commerce market forecast
  • Wine e-commerce market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading wine e-commerce market vendors that include Bright Cellars Inc., Costco Wholesale Corp., DRINKS Insiders LLC, E vino Comercio de Vinhos SA, Flaviar Inc., Fratelli Wines Pvt. Ltd., Gifts Inc., GoBrands Inc., IBEROWINE GOURMET S.C., Living Liquidz, Naked Wines plc, RESERVEBAR HOLDINGS CORP., Retail Services and Systems Inc., SNAP41 Inc., The Wine Emporium, Uber Technologies Inc., VINELLO retail GmbH, Vintage Wine Estates Inc., Vivino Inc., and Wine Inc.. Also, the wine e-commerce market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Product Type
      • Table Executive Summary – Chart on Market Segmentation by Flavor
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global wine e-commerce market 2018 - 2022
      • Table Historic Market Size – Data table on global wine e-commerce market 2018 - 2022 ($ million)
    • Product Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Type Segment 2018 - 2022 ($ million)
    • Flavor Segment Analysis 2018 - 2022
      • Table Historic Market Size – Flavor Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Product Type
    • Market segments
      • Table Chart on Product Type - Market share 2023-2028 (%)
      • Table Data Table on Product Type - Market share 2023-2028 (%)
    • Comparison by Product Type
      • Table Chart on Comparison by Product Type
      • Table Data Table on Comparison by Product Type
    • Still wine - Market size and forecast 2023-2028
      • Table Chart on Still wine - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Still wine - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Still wine - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Still wine - Year-over-year growth 2023-2028 (%)
    • Sparkling wine - Market size and forecast 2023-2028
      • Table Chart on Sparkling wine - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Sparkling wine - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Sparkling wine - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Sparkling wine - Year-over-year growth 2023-2028 (%)
    • Fortified wine - Market size and forecast 2023-2028
      • Table Chart on Fortified wine - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Fortified wine - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Fortified wine - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Fortified wine - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product Type
      • Table Market opportunity by Product Type ($ million)
      • Table Data Table on Market opportunity by Product Type ($ million)
  • Market Segmentation by Flavor
    • Market segments
      • Table Chart on Flavor - Market share 2023-2028 (%)
      • Table Data Table on Flavor - Market share 2023-2028 (%)
    • Comparison by Flavor
      • Table Chart on Comparison by Flavor
      • Table Data Table on Comparison by Flavor
    • Red wine - Market size and forecast 2023-2028
      • Table Chart on Red wine - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Red wine - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Red wine - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Red wine - Year-over-year growth 2023-2028 (%)
    • White wine - Market size and forecast 2023-2028
      • Table Chart on White wine - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on White wine - Market size and forecast 2023-2028 ($ million)
      • Table Chart on White wine - Year-over-year growth 2023-2028 (%)
      • Table Data Table on White wine - Year-over-year growth 2023-2028 (%)
    • Rose wine - Market size and forecast 2023-2028
      • Table Chart on Rose wine - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Rose wine - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Rose wine - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Rose wine - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Flavor
      • Table Market opportunity by Flavor ($ million)
      • Table Data Table on Market opportunity by Flavor ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • France - Market size and forecast 2023-2028
      • Table Chart on France - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on France - Market size and forecast 2023-2028 ($ million)
      • Table Chart on France - Year-over-year growth 2023-2028 (%)
      • Table Data Table on France - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Italy - Market size and forecast 2023-2028
      • Table Chart on Italy - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Italy - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Italy - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Italy - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing preference for online shopping
      • Surge in urbanization and packaging innovation
      • Increasing wine consumption
    • Market challenges
      • Complex regulatory environment
      • Risk of spoilage during shipping
      • Lack of physical touchpoints
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Increase in purchases of alcoholic beverages by minors
      • Automation in wine warehousing
      • Increasing usage of online payment apps
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Bright Cellars Inc.
      • Table Bright Cellars Inc. - Overview
      • Table Bright Cellars Inc. - Product / Service
      • Table Bright Cellars Inc. - Key offerings
    • Costco Wholesale Corp.
      • Table Costco Wholesale Corp. - Overview
      • Table Costco Wholesale Corp. - Business segments
      • Table Costco Wholesale Corp. - Key offerings
      • Table Costco Wholesale Corp. - Segment focus
    • E vino Comercio de Vinhos SA
      • Table E vino Comercio de Vinhos SA - Overview
      • Table E vino Comercio de Vinhos SA - Product / Service
      • Table E vino Comercio de Vinhos SA - Key offerings
    • Flaviar Inc.
      • Table Flaviar Inc. - Overview
      • Table Flaviar Inc. - Product / Service
      • Table Flaviar Inc. - Key offerings
    • IBEROWINE GOURMET S.C.
      • Table IBEROWINE GOURMET S.C. - Overview
      • Table IBEROWINE GOURMET S.C. - Product / Service
      • Table IBEROWINE GOURMET S.C. - Key offerings
    • Naked Wines plc
      • Table Naked Wines plc - Overview
      • Table Naked Wines plc - Business segments
      • Table Naked Wines plc - Key offerings
      • Table Naked Wines plc - Segment focus
    • RESERVEBAR HOLDINGS CORP.
      • Table RESERVEBAR HOLDINGS CORP. - Overview
      • Table RESERVEBAR HOLDINGS CORP. - Product / Service
      • Table RESERVEBAR HOLDINGS CORP. - Key offerings
    • Retail Services and Systems Inc.
      • Table Retail Services and Systems Inc. - Overview
      • Table Retail Services and Systems Inc. - Product / Service
      • Table Retail Services and Systems Inc. - Key offerings
    • SNAP41 Inc.
      • Table SNAP41 Inc. - Overview
      • Table SNAP41 Inc. - Product / Service
      • Table SNAP41 Inc. - Key offerings
    • The Wine Emporium
      • Table The Wine Emporium - Overview
      • Table The Wine Emporium - Product / Service
      • Table The Wine Emporium - Key offerings
    • Uber Technologies Inc.
      • Table Uber Technologies Inc. - Overview
      • Table Uber Technologies Inc. - Business segments
      • Table Uber Technologies Inc. - Key offerings
      • Table Uber Technologies Inc. - Segment focus
    • VINELLO retail GmbH
      • Table VINELLO retail GmbH - Overview
      • Table VINELLO retail GmbH - Product / Service
      • Table VINELLO retail GmbH - Key offerings
    • Vintage Wine Estates Inc.
      • Table Vintage Wine Estates Inc. - Overview
      • Table Vintage Wine Estates Inc. - Business segments
      • Table Vintage Wine Estates Inc. - Key offerings
      • Table Vintage Wine Estates Inc. - Segment focus
    • Vivino Inc.
      • Table Vivino Inc. - Overview
      • Table Vivino Inc. - Product / Service
      • Table Vivino Inc. - Key offerings
    • Wine Inc.
      • Table Wine Inc. - Overview
      • Table Wine Inc. - Product / Service
      • Table Wine Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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