Global Wet Tissue And Wipe Market 2024-2028

Global Wet Tissue And Wipe Market 2024-2028


The wet tissue and wipe market is forecasted to grow by USD 8.27 bn during 2023-2028, accelerating at a CAGR of 6.83% during the forecast period. The report on the wet tissue and wipe market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing pollution and deteriorating environmental conditions, growing concerns regarding hygiene, and rising demand for wet tissues and wipes from healthcare sector.

Technavio's wet tissue and wipe market is segmented as below:

By Application
  • Personal care
  • Household
  • Industrial commercial and institutional
By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • Europe
  • North America
  • APAC
  • South America
  • Middle East and Africa
This study identifies the increasing demand for multi-functional wet wipes as one of the prime reasons driving the wet tissue and wipe market growth during the next few years. Also, introduction of natural tissues and wipes and adoption of sustainable manufacturing by vendors will lead to sizable demand in the market.

The report on the wet tissue and wipe market covers the following areas:
  • Wet tissue and wipe market sizing
  • Wet tissue and wipe market forecast
  • Wet tissue and wipe market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading wet tissue and wipe market vendors that include 3M Co., Beiersdorf AG, Coterie Baby Inc., Daio Paper Corp., DR. Fischer Ltd., Edgewell Personal Care Co., Essity AB, GAMA Healthcare Ltd., Henkel AG and Co. KGaA, Kimberly Clark Corp., Ontex BV, Papier Creations, PDI Inc., Pigeon Corp., S.C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unicharm Corp., Unilever PLC, and Zhejiang Yiwu Mingou Biotechnology Co. Ltd. Also, the wet tissue and wipe market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Application
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global wet tissue and wipe market 2018 - 2022
      • Table Historic Market Size – Data Table on global wet tissue and wipe market 2018 - 2022 ($ million)
    • Application Segment Analysis 2018 - 2022
      • Table Historic Market Size – Application Segment 2018 - 2022 ($ million)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2023-2028 (%)
      • Table Data Table on Application - Market share 2023-2028 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Personal care - Market size and forecast 2023-2028
      • Table Chart on Personal care - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Personal care - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Personal care - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Personal care - Year-over-year growth 2023-2028 (%)
    • Household - Market size and forecast 2023-2028
      • Table Chart on Household - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Household - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Household - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Household - Year-over-year growth 2023-2028 (%)
    • Industrial commercial and institutional - Market size and forecast 2023-2028
      • Table Chart on Industrial commercial and institutional - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Industrial commercial and institutional - Market size and forecast 2023- 2028 ($ million)
      • Table Chart on Industrial commercial and institutional - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Industrial commercial and institutional - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ million)
      • Table Data Table on Market opportunity by Application ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • France - Market size and forecast 2023-2028
      • Table Chart on France - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on France - Market size and forecast 2023-2028 ($ million)
      • Table Chart on France - Year-over-year growth 2023-2028 (%)
      • Table Data Table on France - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing pollution and deteriorating environmental conditions
      • Growing concerns regarding hygiene
      • Rising demand for wet tissues and wipes from healthcare sector
    • Market challenges
      • Concerns regarding disposal of wet wipes
      • Stringent government regulations on wet wipes
      • Availability of counterfeit products
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Increasing demand for multi-functional wet wipes
      • Introduction of natural tissues and wipes
      • Adoption of sustainable manufacturing by vendors
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • 3M Co.
      • Table 3M Co. - Overview
      • Table 3M Co. - Business segments
      • Table 3M Co. - Key news
      • Table 3M Co. - Key offerings
      • Table 3M Co. - Segment focus
    • Beiersdorf AG
      • Table Beiersdorf AG - Overview
      • Table Beiersdorf AG - Business segments
      • Table Beiersdorf AG - Key news
      • Table Beiersdorf AG - Key offerings
      • Table Beiersdorf AG - Segment focus
    • Daio Paper Corp.
      • Table Daio Paper Corp. - Overview
      • Table Daio Paper Corp. - Product / Service
      • Table Daio Paper Corp. - Key offerings
    • DR. Fischer Ltd.
      • Table DR. Fischer Ltd. - Overview
      • Table DR. Fischer Ltd. - Product / Service
      • Table DR. Fischer Ltd. - Key offerings
    • Edgewell Personal Care Co.
      • Table Edgewell Personal Care Co. - Overview
      • Table Edgewell Personal Care Co. - Business segments
      • Table Edgewell Personal Care Co. - Key offerings
      • Table Edgewell Personal Care Co. - Segment focus
    • Essity AB
      • Table Essity AB - Overview
      • Table Essity AB - Business segments
      • Table Essity AB - Key offerings
      • Table Essity AB - Segment focus
    • GAMA Healthcare Ltd.
      • Table GAMA Healthcare Ltd. - Overview
      • Table GAMA Healthcare Ltd. - Product / Service
      • Table GAMA Healthcare Ltd. - Key offerings
    • Henkel AG and Co. KGaA
      • Table Henkel AG and Co. KGaA - Overview
      • Table Henkel AG and Co. KGaA - Business segments
      • Table Henkel AG and Co. KGaA - Key news
      • Table Henkel AG and Co. KGaA - Key offerings
      • Table Henkel AG and Co. KGaA - Segment focus
    • Kimberly Clark Corp.
      • Table Kimberly Clark Corp. - Overview
      • Table Kimberly Clark Corp. - Business segments
      • Table Kimberly Clark Corp. - Key news
      • Table Kimberly Clark Corp. - Key offerings
      • Table Kimberly Clark Corp. - Segment focus
    • Ontex BV
      • Table Ontex BV - Overview
      • Table Ontex BV - Product / Service
      • Table Ontex BV - Key news
      • Table Ontex BV - Key offerings
    • PDI Inc.
      • Table PDI Inc. - Overview
      • Table PDI Inc. - Product / Service
      • Table PDI Inc. - Key offerings
    • Pigeon Corp.
      • Table Pigeon Corp. - Overview
      • Table Pigeon Corp. - Business segments
      • Table Pigeon Corp. - Key news
      • Table Pigeon Corp. - Key offerings
      • Table Pigeon Corp. - Segment focus
    • S.C. Johnson and Son Inc.
      • Table S.C. Johnson and Son Inc. - Overview
      • Table S.C. Johnson and Son Inc. - Product / Service
      • Table S.C. Johnson and Son Inc. - Key offerings
    • The Clorox Co.
      • Table The Clorox Co. - Overview
      • Table The Clorox Co. - Business segments
      • Table The Clorox Co. - Key offerings
      • Table The Clorox Co. - Segment focus
    • The Procter and Gamble Co.
      • Table The Procter and Gamble Co. - Overview
      • Table The Procter and Gamble Co. - Business segments
      • Table The Procter and Gamble Co. - Key news
      • Table The Procter and Gamble Co. - Key offerings
      • Table The Procter and Gamble Co. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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