Global Wet Pet Food Market 2024-2028

Global Wet Pet Food Market 2024-2028


The wet pet food market is forecasted to grow by USD 10.54 bn during 2023-2028, accelerating at a CAGR of 6.66% during the forecast period. The report on the wet pet food market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in pet ownership, growth of the organized retail sector for wet pet food, and increasing demand for organic wet pet food.

Technavio's wet pet food market is segmented as below:

By Product
  • Cat food
  • Dog food
  • Others
By Distribution Channel
  • Pet-specialty stores and vet clinics
  • Supermarkets and hypermarkets
  • Convenience stores
  • Others
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the growing popularity of customized pet foods as one of the prime reasons driving the wet pet food market growth during the next few years. Also, growing trend of omnichannel retailing and premiumization of wet pet food products will lead to sizable demand in the market.

The report on the wet pet food market covers the following areas:
  • Wet pet food market sizing
  • Wet pet food market forecast
  • Wet pet food market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading wet pet food market vendors that include Beaphar Beheer BV, C and D Foods Ltd., Champion Petfoods Holding Inc., Clearlake Capital Group L.P., Colgate Palmolive Co., Darling Ingredients Inc., De Haan Petfood, FirstMate Pet Foods, Freshpet Inc., Harringtons Pet Food, Mars Inc., Nestle SA, Phelps Pet Products, Schell and Kampeter Inc., Simmons Foods Inc., Tiernahrung Deuerer GmbH, VAFO Group a.s., Blue Buffalo Co. Ltd., Evangers Dog and Cat Food Co. Inc., and Spectrum Brands Holdings Inc.. Also, the wet pet food market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global wet pet food market 2018 - 2022
      • Table Historic Market Size – Data Table on global wet pet food market 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Cat food - Market size and forecast 2023-2028
      • Table Chart on Cat food - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Cat food - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Cat food - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Cat food - Year-over-year growth 2023-2028 (%)
    • Dog food - Market size and forecast 2023-2028
      • Table Chart on Dog food - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Dog food - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Dog food - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Dog food - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Pet-specialty stores and vet clinics - Market size and forecast 2023-2028
      • Table Chart on Pet-specialty stores and vet clinics - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Pet-specialty stores and vet clinics - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Pet-specialty stores and vet clinics - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Pet-specialty stores and vet clinics - Year-over-year growth 2023-2028 (%)
    • Supermarkets and hypermarkets - Market size and forecast 2023-2028
      • Table Chart on Supermarkets and hypermarkets - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Supermarkets and hypermarkets - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Supermarkets and hypermarkets - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Supermarkets and hypermarkets - Year-over-year growth 2023-2028 (%)
    • Convenience stores - Market size and forecast 2023- 2028
      • Table Chart on Convenience stores - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Convenience stores - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Convenience stores - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Convenience stores - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increase in pet ownership
      • Growth of the organized retail sector for wet pet food
      • Increasing demand for organic wet pet food
    • Market challenges
      • Increasing product recalls
      • Increasing instances of pet allergies
      • Stringent regulations on wet pet food by food regulatory bodies
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Growing popularity of customized pet foods
      • Growing trend of omnichannel retailing
      • Premiumization of wet pet food products
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Blue Buffalo Co. Ltd.
      • Table Blue Buffalo Co. Ltd. - Overview
      • Table Blue Buffalo Co. Ltd. - Product / Service
      • Table Blue Buffalo Co. Ltd. - Key offerings
    • Champion Petfoods Holding Inc.
      • Table Champion Petfoods Holding Inc. - Overview
      • Table Champion Petfoods Holding Inc. - Product / Service
      • Table Champion Petfoods Holding Inc. - Key offerings
    • Colgate Palmolive Co.
      • Table Colgate Palmolive Co. - Overview
      • Table Colgate Palmolive Co. - Business segments
      • Table Colgate Palmolive Co. - Key offerings
      • Table Colgate Palmolive Co. - Segment focus
    • Darling Ingredients Inc.
      • Table Darling Ingredients Inc. - Overview
      • Table Darling Ingredients Inc. - Business segments
      • Table Darling Ingredients Inc. - Key offerings
      • Table Darling Ingredients Inc. - Segment focus
    • De Haan Petfood
      • Table De Haan Petfood - Overview
      • Table De Haan Petfood - Product / Service
      • Table De Haan Petfood - Key offerings
    • Evangers Dog and Cat Food Co. Inc.
      • Table Evangers Dog and Cat Food Co. Inc. - Overview
      • Table Evangers Dog and Cat Food Co. Inc. - Product / Service
      • Table Evangers Dog and Cat Food Co. Inc. - Key offerings
    • Freshpet Inc.
      • Table Freshpet Inc. - Overview
      • Table Freshpet Inc. - Product / Service
      • Table Freshpet Inc. - Key offerings
    • Mars Inc.
      • Table Mars Inc. - Overview
      • Table Mars Inc. - Product / Service
      • Table Mars Inc. - Key news
      • Table Mars Inc. - Key offerings
    • Nestle SA
      • Table Nestle SA - Overview
      • Table Nestle SA - Business segments
      • Table Nestle SA - Key news
      • Table Nestle SA - Key offerings
      • Table Nestle SA - Segment focus
    • Phelps Pet Products
      • Table Phelps Pet Products - Overview
      • Table Phelps Pet Products - Product / Service
      • Table Phelps Pet Products - Key offerings
    • Schell and Kampeter Inc.
      • Table Schell and Kampeter Inc. - Overview
      • Table Schell and Kampeter Inc. - Product / Service
      • Table Schell and Kampeter Inc. - Key offerings
    • Simmons Foods Inc.
      • Table Simmons Foods Inc. - Overview
      • Table Simmons Foods Inc. - Product / Service
      • Table Simmons Foods Inc. - Key offerings
    • Spectrum Brands Holdings Inc.
      • Table Spectrum Brands Holdings Inc. - Overview
      • Table Spectrum Brands Holdings Inc. - Business segments
      • Table Spectrum Brands Holdings Inc. - Key news
      • Table Spectrum Brands Holdings Inc. - Key offerings
      • Table Spectrum Brands Holdings Inc. - Segment focus
    • Tiernahrung Deuerer GmbH
      • Table Tiernahrung Deuerer GmbH - Overview
      • Table Tiernahrung Deuerer GmbH - Product / Service
      • Table Tiernahrung Deuerer GmbH - Key offerings
    • VAFO Group a.s.
      • Table VAFO Group a.s. - Overview
      • Table VAFO Group a.s. - Product / Service
      • Table VAFO Group a.s. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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