Global Water Softener Market 2024-2028

Water Softener Market 2024-2028


The water softener market is forecasted to grow by USD 1091.4 mn during 2023-2028, accelerating at a CAGR of 9.6% during the forecast period. The report on the water softener market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing consumer awareness about water-softening products and benefits of water softener systems, increase in savings on energy and cost and improved life cycle of water-dependent home appliances, and centralized municipal water supply not largely treated for hardness.

Technavio's water softener market is segmented as below:
  • By End-user
  • Residential
  • Commercial
  • By Product
  • Salt-based
  • Salt-free
  • By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the emergence of recent technological advances to improve the efficiency of water, salt, and regeneration as one of the prime reasons driving the water softener market growth during the next few years. Also, introduction of smart water softeners by key market competitors and increasing demand for salt-free water softeners from the residential segment will lead to sizable demand in the market.

The report on the water softener market covers the following areas:
  • Water softener market sizing
  • Water softener market forecast
  • Water softener market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading water softener market vendors that include 3M Co., A. O. Smith Corp., Aquia Water Treatment Systems LLC, BWT Holding GmbH, Culligan International Co., Enviro Water Products, Evoqua Water Technologies LLC, Haier Smart Home Co. Ltd., Harvey Water Softeners Ltd., Honeywell International Inc., Indian Ion Exchange and Chemicals Ltd., KENT RO Systems Ltd., Kinetico Inc., NuvoH20 LLC, Pearl Water Technologies, Pentair PLC, Pure Aqua Inc., Unilever PLC, US Water Systems Inc., and Whirlpool Corp.. Also, the water softener market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global Water Softener Market 2018 - 2022
      • Table Historic Market Size - Data Table on Global Water Softener Market 2018 - 2022 ($ million)
    • End-user segment analysis 2018 - 2022
    • Product segment analysis 2018 - 2022
    • Geography segment analysis 2018 - 2022
    • Country segment analysis 2018 - 2022
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by End-user
    • Market segments
      • Table Data Table on End-user - Market share 2023-2028 (%)
    • Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Residential - Market size and forecast 2023-2028
      • Table Data Table on Residential - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Residential - Year-over-year growth 2023-2028 (%)
    • Commercial - Market size and forecast 2023-2028
      • Table Data Table on Commercial - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Commercial - Year-over-year growth 2023-2028 (%)
    • Market opportunity by End-user
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Salt-based - Market size and forecast 2023-2028
      • Table Data Table on Salt-based - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Salt-based - Year-over-year growth 2023-2028 (%)
    • Salt-free - Market size and forecast 2023-2028
      • Table Data Table on Salt-free - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Salt-free - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023-2028
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • India - Market size and forecast 2023-2028
      • Table Data Table on India - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on India - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Growing consumer awareness about water-softening products and benefits of water softener systems
      • Increase in savings on energy and cost and improved life cycle of water-dependent home appliances
      • Centralized municipal water supply not largely treated for hardness
    • Market challenges
      • Threat to the environment due to salt-based water softener systems
      • Strict regulations on salt-based water softeners
      • High price sensitivity among mass customers
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Emergence of recent technological advances to improve the efficiency of water, salt, and regeneration
      • Introduction of smart water softeners by key market competitors
      • Increasing demand for salt-free water softeners from the residential segment
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • 3M Co.
    • A. O. Smith Corp.
    • BWT Holding GmbH
    • Culligan International Co.
    • Enviro Water Products
    • Evoqua Water Technologies LLC
    • Haier Smart Home Co. Ltd.
    • Harvey Water Softeners Ltd.
    • Honeywell International Inc.
    • Indian Ion Exchange and Chemicals Ltd.
    • KENT RO Systems Ltd.
    • Kinetico Inc.
    • Pentair Plc
    • Unilever PLC
    • Whirlpool Corp.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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