Global Wasabi Market 2024-2028

Global Wasabi Market 2024-2028


The wasabi market is forecasted to grow by USD 466.1 mn during 2023-2028, accelerating at a CAGR of 10.68% during the forecast period. The report on the wasabi market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising awareness about the health benefits of wasabi, growing demand for Japanese cuisine, and a rise in the number of new restaurants that serve sushi.

Technavio's wasabi market is segmented as below:

By Type
  • Sauce
  • Powder
By Application
  • Food and beverages
  • Medical and nutraceuticals
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the rising sales of wasabi online as one of the prime reasons driving the wasabi market growth during the next few years. Also, an increase in new product launches and increasing awareness of the benefits of organic and natural foods will lead to sizable demand in the market.

The report on the wasabi market covers the following areas:
  • Wasabi market sizing
  • Wasabi market forecast
  • Wasabi market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading wasabi market vendors that include Beaverton Foods Inc., Clearspring Ltd., Connors Greens LLC, Eden Foods Inc., Half Moon Bay Wasabi Co., J.R. Kelly Co., Kelchner Food Products, Kikkoman Sales USA Inc., KINJIRUSHI Co. Ltd., McCormick and Co. Inc., Mountain View Wasabi, MUSO Co., Ltd., Oregon Coast Wasabi, Pacific Coast Wasabi Ltd., Real Wasabi LLC, S and B Foods Inc., Shima Wasabi, Tamaruya Honten Co. Ltd., TasFoods Ltd., The Good Bean Inc., The Wasabi Co., and ZHUHAI KINGZEST FOOD CO. LTD.. Also, the wasabi market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Market Segmentation by Application
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global wasabi market 2018 - 2022
      • Table Historic Market Size – Data Table on global wasabi market 2018 - 2022 ($ million)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Type Segment 2018 - 2022 ($ million)
    • Application Segment Analysis 2018 - 2022
      • Table Historic Market Size – Application Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Sauce - Market size and forecast 2023-2028
      • Table Chart on Sauce - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Sauce - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Sauce - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Sauce - Year-over-year growth 2023-2028 (%)
    • Powder - Market size and forecast 2023-2028
      • Table Chart on Powder - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Powder - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Powder - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Powder - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2023-2028 (%)
      • Table Data Table on Application - Market share 2023-2028 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Food and beverages - Market size and forecast 2023- 2028
      • Table Chart on Food and beverages - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Food and beverages - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Food and beverages - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Food and beverages - Year-over-year growth 2023-2028 (%)
    • Medical and nutraceuticals - Market size and forecast 2023-2028
      • Table Chart on Medical and nutraceuticals - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Medical and nutraceuticals - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Medical and nutraceuticals - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Medical and nutraceuticals - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ million)
      • Table Data Table on Market opportunity by Application ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • South Korea - Market size and forecast 2023-2028
      • Table Chart on South Korea - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South Korea - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South Korea - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South Korea - Year-over-year growth 2023-2028 (%)
    • Russia - Market size and forecast 2023-2028
      • Table Chart on Russia - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Russia - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Russia - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Russia - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Rising awareness about health benefits of wasabi
      • Growing demand for Japanese cuisine
      • Rise in number of new restaurants that serve sushi
    • Market challenges
      • Side effects on overuse of wasabi
      • High dependence on Asia for production of wasabi
      • Requirement for specific climate for wasabi production
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Rising sales of wasabi online
      • Increase in new product launches
      • Increasing awareness of benefits of organic and natural foods
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Beaverton Foods Inc.
      • Table Beaverton Foods Inc. - Overview
      • Table Beaverton Foods Inc. - Product / Service
      • Table Beaverton Foods Inc. - Key offerings
    • Clearspring Ltd.
      • Table Clearspring Ltd. - Overview
      • Table Clearspring Ltd. - Product / Service
      • Table Clearspring Ltd. - Key offerings
    • Connors Greens LLC
      • Table Connors Greens LLC - Overview
      • Table Connors Greens LLC - Product / Service
      • Table Connors Greens LLC - Key offerings
    • Eden Foods Inc.
      • Table Eden Foods Inc. - Overview
      • Table Eden Foods Inc. - Product / Service
      • Table Eden Foods Inc. - Key offerings
    • KINJIRUSHI Co. Ltd.
      • Table KINJIRUSHI Co. Ltd. - Overview
      • Table KINJIRUSHI Co. Ltd. - Product / Service
      • Table KINJIRUSHI Co. Ltd. - Key offerings
    • McCormick and Co. Inc.
      • Table McCormick and Co. Inc. - Overview
      • Table McCormick and Co. Inc. - Business segments
      • Table McCormick and Co. Inc. - Key offerings
      • Table McCormick and Co. Inc. - Segment focus
    • Mountain View Wasabi
      • Table Mountain View Wasabi - Overview
      • Table Mountain View Wasabi - Product / Service
      • Table Mountain View Wasabi - Key offerings
    • MUSO Co., Ltd.
      • Table MUSO Co., Ltd. - Overview
      • Table MUSO Co., Ltd. - Product / Service
      • Table MUSO Co., Ltd. - Key offerings
    • Oregon Coast Wasabi
      • Table Oregon Coast Wasabi - Overview
      • Table Oregon Coast Wasabi - Product / Service
      • Table Oregon Coast Wasabi - Key offerings
    • Pacific Coast Wasabi Ltd.
      • Table Pacific Coast Wasabi Ltd. - Overview
      • Table Pacific Coast Wasabi Ltd. - Product / Service
      • Table Pacific Coast Wasabi Ltd. - Key offerings
    • Real Wasabi LLC
      • Table Real Wasabi LLC - Overview
      • Table Real Wasabi LLC - Product / Service
      • Table Real Wasabi LLC - Key offerings
    • S and B Foods Inc.
      • Table S and B Foods Inc. - Overview
      • Table S and B Foods Inc. - Product / Service
      • Table S and B Foods Inc. - Key offerings
    • Tamaruya Honten Co. Ltd.
      • Table Tamaruya Honten Co. Ltd. - Overview
      • Table Tamaruya Honten Co. Ltd. - Product / Service
      • Table Tamaruya Honten Co. Ltd. - Key offerings
    • TasFoods Ltd.
      • Table TasFoods Ltd. - Overview
      • Table TasFoods Ltd. - Product / Service
      • Table TasFoods Ltd. - Key offerings
    • The Wasabi Co.
      • Table The Wasabi Co. - Overview
      • Table The Wasabi Co. - Product / Service
      • Table The Wasabi Co. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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