Global Virtual Reality (VR) Market 2024-2028

Global Virtual Reality (VR) Market 2024-2028


The virtual reality (VR) market is forecasted to grow by USD 64.72 bn during 2023-2028, accelerating at a CAGR of 28.3% during the forecast period. The report on the virtual reality (VR) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by recent developments in virtual reality technologies, increased affordability of virtual reality gear, and growing consumer interest in virtual reality devices.

Technavio's virtual reality (VR) market is segmented as below:

By End-user

Enterprise
Consumer

By Component

Hardware
Software

By Geography

North America
APAC
Europe
Middle East and Africa
South America

This study identifies the integration of artificial intelligence (AI) and machine learning (ML) with virtual reality technology as one of the prime reasons driving the virtual reality (VR) market growth during the next few years. Also, the rise in popularity of metaverse in various sectors and an increasing number of social virtual reality spaces will lead to sizable demand in the market.

The report on the virtual reality (VR) market covers the following areas:

Virtual reality (VR) market sizing
Virtual reality (VR) market forecast
Virtual reality (VR) market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading virtual reality (VR) market vendors including 3D Systems Corp., Advanced Micro Devices Inc., Alphabet Inc., Apple Inc., Baidu Inc., DPVR, HTC Corp., Lenovo Group Ltd., Meta Platforms Inc., Microsoft Corp., Osso VR Inc., Pico Technology Ltd., Samsung Electronics Co. Ltd., Sony Group Corp., StarVR Corp., Unity Software Inc., Valve Corp., Varjo Technologies Oy, Virtuix Inc., and FOVE Inc.. Also, the virtual reality (VR) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape and an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by End-user
      • Table Executive Summary - Chart on Market Segmentation by Component
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global virtual reality (VR) market 2018 - 2022
      • Table Historic Market Size - Data table on global virtual reality (VR) market 2018 - 2022 ($ million)
    • End-user Segment Analysis 2018 - 2022
      • Table Historic Market Size - End-user Segment 2018 - 2022 ($ million)
    • Component Segment Analysis 2018 - 2022
      • Table Historic Market Size - Component Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size - Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size - Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2023-2028 (%)
      • Table Data Table on End-user - Market share 2023-2028 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Enterprise - Market size and forecast 2023-2028
      • Table Chart on Enterprise - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Enterprise - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Enterprise - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Enterprise - Year-over-year growth 2023-2028 (%)
    • Consumer - Market size and forecast 2023-2028
      • Table Chart on Consumer - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Consumer - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Consumer - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Consumer - Year-over-year growth 2023-2028 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Component
    • Market segments
      • Table Chart on Component - Market share 2023-2028 (%)
      • Table Data Table on Component - Market share 2023-2028 (%)
    • Comparison by Component
      • Table Chart on Comparison by Component
      • Table Data Table on Comparison by Component
    • Hardware - Market size and forecast 2023-2028
      • Table Chart on Hardware - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Hardware - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Hardware - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Hardware - Year-over-year growth 2023-2028 (%)
    • Software - Market size and forecast 2023-2028
      • Table Chart on Software - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Software - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Software - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Software - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Component
      • Table Market opportunity by Component ($ million)
      • Table Data Table on Market opportunity by Component ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Recent developments in virtual reality technologies
      • Increased affordability of virtual reality gear
      • Growing consumer interest in virtual reality devices
    • Market challenges
      • High cost of immersive hardware
      • Health concerns related to high usage of virtual reality devices
      • Lack of standardized hardware and software frameworks
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Integration of artificial intelligence (AI) and machine learning (ML) with virtual reality technology
      • Rise in popularity of metaverse in various sectors
      • Increasing number of social virtual reality spaces
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Baidu Inc.
      • Table Baidu Inc. - Overview
      • Table Baidu Inc. - Business segments
      • Table Baidu Inc. - Key offerings
      • Table Baidu Inc. - Segment focus
    • DPVR
      • Table DPVR - Overview
      • Table DPVR - Product / Service
      • Table DPVR - Key offerings
    • HTC Corp.
      • Table HTC Corp. - Overview
      • Table HTC Corp. - Product / Service
      • Table HTC Corp. - Key offerings
    • Lenovo Group Ltd.
      • Table Lenovo Group Ltd. - Overview
      • Table Lenovo Group Ltd. - Business segments
      • Table Lenovo Group Ltd. - Key offerings
      • Table Lenovo Group Ltd. - Segment focus
    • Meta Platforms Inc.
      • Table Meta Platforms Inc. - Overview
      • Table Meta Platforms Inc. - Product / Service
      • Table Meta Platforms Inc. - Key offerings
    • Microsoft Corp.
      • Table Microsoft Corp. - Overview
      • Table Microsoft Corp. - Business segments
      • Table Microsoft Corp. - Key news
      • Table Microsoft Corp. - Key offerings
      • Table Microsoft Corp. - Segment focus
    • Osso VR Inc.
      • Table Osso VR Inc. - Overview
      • Table Osso VR Inc. - Product / Service
      • Table Osso VR Inc. - Key offerings
    • Pico Technology Ltd.
      • Table Pico Technology Ltd. - Overview
      • Table Pico Technology Ltd. - Product / Service
      • Table Pico Technology Ltd. - Key offerings
    • Samsung Electronics Co. Ltd.
      • Table Samsung Electronics Co. Ltd. - Overview
      • Table Samsung Electronics Co. Ltd. - Business segments
      • Table Samsung Electronics Co. Ltd. - Key news
      • Table Samsung Electronics Co. Ltd. - Key offerings
      • Table Samsung Electronics Co. Ltd. - Segment focus
    • Sony Group Corp.
      • Table Sony Group Corp. - Overview
      • Table Sony Group Corp. - Business segments
      • Table Sony Group Corp. - Key news
      • Table Sony Group Corp. - Key offerings
      • Table Sony Group Corp. - Segment focus
    • StarVR Corp.
      • Table StarVR Corp. - Overview
      • Table StarVR Corp. - Product / Service
      • Table StarVR Corp. - Key offerings
    • Unity Software Inc.
      • Table Unity Software Inc. - Overview
      • Table Unity Software Inc. - Product / Service
      • Table Unity Software Inc. - Key offerings
    • Valve Corp.
      • Table Valve Corp. - Overview
      • Table Valve Corp. - Product / Service
      • Table Valve Corp. - Key offerings
    • Varjo Technologies Oy
      • Table Varjo Technologies Oy - Overview
      • Table Varjo Technologies Oy - Product / Service
      • Table Varjo Technologies Oy - Key offerings
    • Virtuix Inc.
      • Table Virtuix Inc. - Overview
      • Table Virtuix Inc. - Product / Service
      • Table Virtuix Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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