Global Video-on-demand (VOD) Market 2023-2027

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	170 Pages	TechNavio	February, 2023	INF17792640

Best Price Guarantee
Price	from $2,500
Length	170 Pages
Publisher	TechNavio
Published Date	February, 2023
SKU	INF17792640

Global Video-on-demand (VOD) Market 2023-2027

Technavio has been monitoring the video-on-demand (VOD) market and is forecast to grow by $187.53 bn during 2022-2027, accelerating at a CAGR of 15.98% during the forecast period. Our report on the video-on-demand (VOD) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing preference for cloud streaming services, increasing penetration of mobile computing devices, and mobile advertisements increasing revenue of AVOD platforms.

Technavio's video-on-demand (VOD) market is segmented as below:

By Platform

Smartphone and laptops
Smart TV

By Type

Subscription video-on-demand
Advertising video-on-demand
Transaction video-on-demand

By Geography

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the strategies by vendors as one of the prime reasons driving the video-on-demand (VOD) market growth during the next few years. Also, implementation of AI by OTT service providers and increasing penetration of smart TVs will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the video-on-demand (VOD) market covers the following areas:

Video-on-demand (VOD) market sizing
Video-on-demand (VOD) market forecast
Video-on-demand (VOD) market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading video-on-demand (VOD) market vendors that include Akamai Technologies Inc., Amazon.com Inc., Amdocs Ltd., Apple Inc., Cisco Systems Inc., Comcast Corp., Huawei Technologies Co. Ltd., KWIKmotion, Limelight Networks Inc., Muvi LLC, Roku Inc., Verizon Communications Inc., Walmart Inc., Alphabet Inc., AT and T Inc., Fujitsu Ltd., Liquid Media Group, Lumen Technologies Inc., Netflix Inc., and The Walt Disney Co. Also, the video-on-demand (VOD) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Executive Summary
- Market overview
  - Table Executive Summary – Chart on Market Overview
  - Table Executive Summary – Data Table on Market Overview
  - Table Executive Summary – Chart on Global Market Characteristics
  - Table Executive Summary – Chart on Market by Geography
  - Table Executive Summary – Chart on Market Segmentation by Platform
  - Table Executive Summary – Chart on Market Segmentation by Type
  - Table Executive Summary – Chart on Incremental Growth
  - Table Executive Summary – Data Table on Incremental Growth
  - Table Executive Summary – Chart on Vendor Market Positioning
Market Landscape
- Market ecosystem
  - Table Parent market
  - Table Market Characteristics
Market Sizing
- Market definition
  - Table Offerings of vendors included in the market definition
- Market segment analysis
  - Table Market segments
- Market size 2022
- Market outlook: Forecast for 2022-2027
  - Table Chart on Global - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Global - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
  - Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Historic Market Size
- Global video-on-demand (VOD) market 2017 - 2021
  - Table Historic Market Size – Data Table on Global video-on-demand (VOD) market 2017 – 2021 ($ billion)
- Platform Segment Analysis 2017 - 2021
  - Table Historic Market Size – Platform Segment 2017 - 2021 ($ billion)
- Type Segment Analysis 2017 - 2021
  - Table Historic Market Size – Type Segment 2017 - 2021 ($ billion)
- Geography Segment Analysis 2017 - 2021
  - Table Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
- Country Segment Analysis 2017 - 2021
  - Table Historic Market Size – Country Segment 2017 - 2021 ($ billion)
Five Forces Analysis
- Five forces summary
  - Table Five forces analysis - Comparison between 2022 and 2027
- Bargaining power of buyers
  - Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- Bargaining power of suppliers
  - Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- Threat of new entrants
  - Table Threat of new entrants – Impact of key factors in 2022 and 2027
- Threat of substitutes
  - Table Threat of substitutes – Impact of key factors in 2022 and 2027
- Threat of rivalry
  - Table Threat of rivalry – Impact of key factors in 2022 and 2027
- Market condition
  - Table Chart on Market condition - Five forces 2022 and 2027
Market Segmentation by Platform
- Market segments
  - Table Chart on Platform - Market share 2022-2027 (%)
  - Table Data Table on Platform - Market share 2022-2027 (%)
- Comparison by Platform
  - Table Chart on Comparison by Platform
  - Table Data Table on Comparison by Platform
- Smartphone and laptops - Market size and forecast 2022-2027
  - Table Chart on Smartphone and laptops - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Smartphone and laptops - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Smartphone and laptops - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Smartphone and laptops - Year-over-year growth 2022-2027 (%)
- Smart TV - Market size and forecast 2022-2027
  - Table Chart on Smart TV - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Smart TV - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Smart TV - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Smart TV - Year-over-year growth 2022-2027 (%)
- Market opportunity by Platform
  - Table Market opportunity by Platform ($ billion)
  - Table Data Table on Market opportunity by Platform ($ billion)
Market Segmentation by Type
- Market segments
  - Table Chart on Type - Market share 2022-2027 (%)
  - Table Data Table on Type - Market share 2022-2027 (%)
- Comparison by Type
  - Table Chart on Comparison by Type
  - Table Data Table on Comparison by Type
- Subscription video-on-demand - Market size and forecast 2022-2027
  - Table Chart on Subscription video-on-demand - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Subscription video-on-demand - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Subscription video-on-demand - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Subscription video-on-demand - Year-over-year growth 2022-2027 (%)
- Advertising video-on-demand - Market size and forecast 2022-2027
  - Table Chart on Advertising video-on-demand - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Advertising video-on-demand - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Advertising video-on-demand - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Advertising video-on-demand - Year-over-year growth 2022-2027 (%)
- Transaction video-on-demand - Market size and forecast 2022-2027
  - Table Chart on Transaction video-on-demand - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Transaction video-on-demand - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Transaction video-on-demand - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Transaction video-on-demand - Year-over-year growth 2022-2027 (%)
- Market opportunity by Type
  - Table Market opportunity by Type ($ billion)
  - Table Data Table on Market opportunity by Type ($ billion)
Customer Landscape
- Customer landscape overview
  - Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Geographic Landscape
- Geographic segmentation
  - Table Chart on Market share by geography 2022-2027 (%)
  - Table Data Table on Market share by geography 2022-2027 (%)
- Geographic comparison
  - Table Chart on Geographic comparison
  - Table Data Table on Geographic comparison
- North America - Market size and forecast 2022-2027
  - Table Chart on North America - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on North America - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on North America - Year-over-year growth 2022-2027 (%)
  - Table Data Table on North America - Year-over-year growth 2022-2027 (%)
- Europe - Market size and forecast 2022-2027
  - Table Chart on Europe - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Europe - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
- APAC - Market size and forecast 2022-2027
  - Table Chart on APAC - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on APAC - Year-over-year growth 2022-2027 (%)
  - Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
- South America - Market size and forecast 2022-2027
  - Table Chart on South America - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on South America - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on South America - Year-over-year growth 2022-2027 (%)
  - Table Data Table on South America - Year-over-year growth 2022-2027 (%)
- Middle East and Africa - Market size and forecast 2022- 2027
  - Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- US - Market size and forecast 2022-2027
  - Table Chart on US - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on US - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on US - Year-over-year growth 2022-2027 (%)
  - Table Data Table on US - Year-over-year growth 2022-2027 (%)
- China - Market size and forecast 2022-2027
  - Table Chart on China - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on China - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on China - Year-over-year growth 2022-2027 (%)
  - Table Data Table on China - Year-over-year growth 2022-2027 (%)
- India - Market size and forecast 2022-2027
  - Table Chart on India - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on India - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on India - Year-over-year growth 2022-2027 (%)
  - Table Data Table on India - Year-over-year growth 2022-2027 (%)
- UK - Market size and forecast 2022-2027
  - Table Chart on UK - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on UK - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on UK - Year-over-year growth 2022-2027 (%)
  - Table Data Table on UK - Year-over-year growth 2022-2027 (%)
- France - Market size and forecast 2022-2027
  - Table Chart on France - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on France - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on France - Year-over-year growth 2022-2027 (%)
  - Table Data Table on France - Year-over-year growth 2022-2027 (%)
- Market opportunity by geography
  - Table Market opportunity by geography ($ billion)
  - Table Data Tables on Market opportunity by geography ($ billion)
Drivers, Challenges, and Trends
- Market drivers
  - Growing preference for cloud streaming services
  - Increasing penetration of mobile computing devices
  - Mobile advertisements increasing revenue of AVOD platforms
- Market challenges
  - Availability of pirated video content on online platforms
  - Implementation challenges related to SVOD
  - Challenges related to government regulations
- Impact of drivers and challenges
  - Table Impact of drivers and challenges in 2022 and 2027
- Market trends
  - Strategies by vendors
  - Implementation of AI by OTT service providers
  - Increasing penetration of smart TVs
Vendor Landscape
- Overview
- Vendor landscape
  - Table Overview on Criticality of inputs and Factors of differentiation
- Landscape disruption
  - Table Overview on factors of disruption
- Industry risks
  - Table Impact of key risks on business
Vendor Analysis
- Vendors covered
  - Table Vendors covered
- Market positioning of vendors
  - Table Matrix on vendor position and classification
- Akamai Technologies Inc.
  - Table Akamai Technologies Inc. - Overview
  - Table Akamai Technologies Inc. - Business segments
  - Table Akamai Technologies Inc. - Key offerings
  - Table Akamai Technologies Inc. - Segment focus
- Alphabet Inc.
  - Table Alphabet Inc. - Overview
  - Table Alphabet Inc. - Business segments
  - Table Alphabet Inc. - Key news
  - Table Alphabet Inc. - Key offerings
  - Table Alphabet Inc. - Segment focus
- Amazon.com Inc.
  - Table Amazon.com Inc. - Overview
  - Table Amazon.com Inc. - Business segments
  - Table Amazon.com Inc. - Key news
  - Table Amazon.com Inc. - Key offerings
  - Table Amazon.com Inc. - Segment focus
- Amdocs Ltd.
  - Table Amdocs Ltd. - Overview
  - Table Amdocs Ltd. - Product / Service
  - Table Amdocs Ltd. - Key offerings
- Apple Inc.
  - Table Apple Inc. - Overview
  - Table Apple Inc. - Business segments
  - Table Apple Inc. - Key news
  - Table Apple Inc. - Key offerings
  - Table Apple Inc. - Segment focus
- AT and T Inc.
  - Table AT and T Inc. - Overview
  - Table AT and T Inc. - Business segments
  - Table AT and T Inc. - Key news
  - Table AT and T Inc. - Key offerings
  - Table AT and T Inc. - Segment focus
- Cisco Systems Inc.
  - Table Cisco Systems Inc. - Overview
  - Table Cisco Systems Inc. - Business segments
  - Table Cisco Systems Inc. - Key news
  - Table Cisco Systems Inc. - Key offerings
  - Table Cisco Systems Inc. - Segment focus
- Comcast Corp.
  - Table Comcast Corp. - Overview
  - Table Comcast Corp. - Business segments
  - Table Comcast Corp. - Key news
  - Table Comcast Corp. - Key offerings
  - Table Comcast Corp. - Segment focus
- Fujitsu Ltd.
  - Table Fujitsu Ltd. - Overview
  - Table Fujitsu Ltd. - Business segments
  - Table Fujitsu Ltd. - Key news
  - Table Fujitsu Ltd. - Key offerings
  - Table Fujitsu Ltd. - Segment focus
- KWIKmotion
  - Table KWIKmotion - Overview
  - Table KWIKmotion - Product / Service
  - Table KWIKmotion - Key offerings
- Lumen Technologies Inc.
  - Table Lumen Technologies Inc. - Overview
  - Table Lumen Technologies Inc. - Business segments
  - Table Lumen Technologies Inc. - Key offerings
  - Table Lumen Technologies Inc. - Segment focus
- Netflix Inc.
  - Table Netflix Inc. - Overview
  - Table Netflix Inc. - Product / Service
  - Table Netflix Inc. - Key offerings
- The Walt Disney Co.
  - Table The Walt Disney Co. - Overview
  - Table The Walt Disney Co. - Business segments
  - Table The Walt Disney Co. - Key offerings
  - Table The Walt Disney Co. - Segment focus
- Verizon Communications Inc.
  - Table Verizon Communications Inc. - Overview
  - Table Verizon Communications Inc. - Business segments
  - Table Verizon Communications Inc. - Key offerings
  - Table Verizon Communications Inc. - Segment focus
- Walmart Inc.
  - Table Walmart Inc. - Overview
  - Table Walmart Inc. - Business segments
  - Table Walmart Inc. - Key news
  - Table Walmart Inc. - Key offerings
  - Table Walmart Inc. - Segment focus
Appendix
- Scope of the report
  - Market definition
  - Objectives
  - Notes and caveats
- Inclusions and exclusions checklist
  - Table Inclusions checklist
  - Table Exclusions checklist
- Currency conversion rates for US$
  - Table Currency conversion rates for US$
- Research methodology
  - Table Research methodology
  - Table Validation techniques employed for market sizing
  - Table Information sources
- List of abbreviations
  - Table List of abbreviations