Global Video Streaming and Broadcasting Equipment Market 2024-2028

Global Video Streaming And Broadcasting Equipment Market 2024-2028


The video streaming and broadcasting equipment market is forecasted to grow by USD 137.94 bn during 2023-2028, accelerating at a CAGR of 12.53% during the forecast period. The report on the video streaming and broadcasting equipment market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by heightened demand for encoders to support multiple broadcasting formats, the transition from analog to digital broadcasting, and an increasing number of smartphones and internet users.

Technavio's video streaming and broadcasting equipment market is segmented as below:

By Type
  • Video streaming
  • Broadcasting equipment
By Application
  • Private
  • Commerce
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies the increased application of artificial intelligence (AI), deep learning (DL), and machine learning (ML) technologies as one of the prime reasons driving the video streaming and broadcasting equipment market growth during the next few years. Also, increasing adoption of cloud-based services and growing preference for video-on-demand (VOD) services will lead to sizable demand in the market.

The report on the video streaming and broadcasting equipment market covers the following areas:
  • Video streaming and broadcasting equipment market sizing
  • Video streaming and broadcasting equipment market forecast
  • Video streaming and broadcasting equipment market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading video streaming and broadcasting equipment market vendors that include Akamai Technologies Inc., Alphabet Inc., Apple Inc., Belden Inc., Brightcove Inc., Cisco Systems Inc., Clyde Broadcast, CommScope Holding Co. Inc., ETL Systems Ltd., Global Invacom Group Ltd., Grass Valley Canada, Harmonic Inc., International Business Machines Corp., Kaltura Inc., Roku Inc., SeaChange International Inc., Telefonaktiebolaget LM Ericsson, Wilhelm Sihn jr. GmbH and Co. KG, Wowza Media Systems LLC, ZTE Corp., and EVS Broadcast Equipment SA. Also, the video streaming and broadcasting equipment market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Market Segmentation by Application
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global video streaming and broadcasting equipment market 2018 - 2022
      • Table Historic Market Size – Data Table on global video streaming and broadcasting equipment market 2018 - 2022 ($ billion)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Type Segment 2018 - 2022 ($ billion)
    • Application Segment Analysis 2018 - 2022
      • Table Historic Market Size – Application Segment 2018 - 2022 ($ billion)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Video streaming - Market size and forecast 2023-2028
      • Table Chart on Video streaming - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Video streaming - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Video streaming - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Video streaming - Year-over-year growth 2023-2028 (%)
    • Broadcasting equipment - Market size and forecast 2023-2028
      • Table Chart on Broadcasting equipment - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Broadcasting equipment - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Broadcasting equipment - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Broadcasting equipment - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ billion)
      • Table Data Table on Market opportunity by Type ($ billion)
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2023-2028 (%)
      • Table Data Table on Application - Market share 2023-2028 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Private - Market size and forecast 2023-2028
      • Table Chart on Private - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Private - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Private - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Private - Year-over-year growth 2023-2028 (%)
    • Commerce - Market size and forecast 2023-2028
      • Table Chart on Commerce - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Commerce - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Commerce - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Commerce - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ billion)
      • Table Data Table on Market opportunity by Application ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Canada - Market size and forecast 2023-2028
      • Table Chart on Canada - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Heightened demand for encoders to support multiple broadcasting formats
      • Transition from analog to digital broadcasting
      • Increasing number of smartphones and Internet users
    • Market challenges
      • Increase in cases of cyberattacks
      • Growing regulations on data privacy and security concerns
      • Stringent rules and regulations by Federal Communications Commission (FCC)
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Increased application of AI, and DL technologies
      • Increasing adoption of cloud-based services
      • Growing preference for Video-on-demand (VOD) services
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Alphabet Inc.
      • Table Alphabet Inc. - Overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Key news
      • Table Alphabet Inc. - Key offerings
      • Table Alphabet Inc. - Segment focus
    • Apple Inc.
      • Table Apple Inc. - Overview
      • Table Apple Inc. - Business segments
      • Table Apple Inc. - Key news
      • Table Apple Inc. - Key offerings
      • Table Apple Inc. - Segment focus
    • Brightcove Inc.
      • Table Brightcove Inc. - Overview
      • Table Brightcove Inc. - Product / Service
      • Table Brightcove Inc. - Key news
      • Table Brightcove Inc. - Key offerings
    • Cisco Systems Inc.
      • Table Cisco Systems Inc. - Overview
      • Table Cisco Systems Inc. - Business segments
      • Table Cisco Systems Inc. - Key news
      • Table Cisco Systems Inc. - Key offerings
      • Table Cisco Systems Inc. - Segment focus
    • Clyde Broadcast
      • Table Clyde Broadcast - Overview
      • Table Clyde Broadcast - Product / Service
      • Table Clyde Broadcast - Key offerings
    • CommScope Holding Co. Inc.
      • Table CommScope Holding Co. Inc. - Overview
      • Table CommScope Holding Co. Inc. - Business segments
      • Table CommScope Holding Co. Inc. - Key news
      • Table CommScope Holding Co. Inc. - Key offerings
      • Table CommScope Holding Co. Inc. - Segment focus
    • ETL Systems Ltd.
      • Table ETL Systems Ltd. - Overview
      • Table ETL Systems Ltd. - Product / Service
      • Table ETL Systems Ltd. - Key offerings
    • Global Invacom Group Ltd.
      • Table Global Invacom Group Ltd. - Overview
      • Table Global Invacom Group Ltd. - Product / Service
      • Table Global Invacom Group Ltd. - Key offerings
    • Grass Valley Canada
      • Table Grass Valley Canada - Overview
      • Table Grass Valley Canada - Product / Service
      • Table Grass Valley Canada - Key offerings
    • Harmonic Inc.
      • Table Harmonic Inc. - Overview
      • Table Harmonic Inc. - Business segments
      • Table Harmonic Inc. - Key offerings
      • Table Harmonic Inc. - Segment focus
    • Roku Inc.
      • Table Roku Inc. - Overview
      • Table Roku Inc. - Business segments
      • Table areeRoku Inc. - Key offerings
      • Table Roku Inc. - Segment focus
    • SeaChange International Inc.
      • Table SeaChange International Inc. - Overview
      • Table SeaChange International Inc. - Product / Service
      • Table SeaChange International Inc. - Key offerings
    • Telefonaktiebolaget LM Ericsson
      • Table Telefonaktiebolaget LM Ericsson - Overview
      • Table Telefonaktiebolaget LM Ericsson - Business segments
      • Table Telefonaktiebolaget LM Ericsson - Key news
      • Table Telefonaktiebolaget LM Ericsson - Key offerings
      • Table Telefonaktiebolaget LM Ericsson - Segment focus
    • Wilhelm Sihn jr. GmbH and Co. KG
      • Table Wilhelm Sihn jr. GmbH and Co. KG - Overview
      • Table Wilhelm Sihn jr. GmbH and Co. KG - Product / Service
      • Table Wilhelm Sihn jr. GmbH and Co. KG - Key offerings
    • ZTE Corp.
      • Table ZTE Corp. - Overview
      • Table ZTE Corp. - Business segments
      • Table ZTE Corp. - Key news
      • Table ZTE Corp. - Key offerings
      • Table ZTE Corp. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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