Global Ultra Processed Food Market 2024-2028

Global Ultra Processed Food Market 2024-2028


The ultra processed food market is forecasted to grow by USD 594.71 bn during 2023-2028, accelerating at a CAGR of 8.39% during the forecast period. The report on the ultra processed food market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by strong advertising and marketing of ultra processed food products, increasing demand for convenience food products, and rising adoption of Western dietary patterns.

Technavio's ultra processed food market is segmented as below:

By Product Type
  • Chocolate and sugar confectionery
  • Beverages
  • Ready-made and convenience food
  • Salty snacks
  • Others
By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • Europe
  • APAC
  • North America
  • South America
  • Middle East and Africa
This study identifies the growing shift towards plant-based and clean eating as one of the prime reasons driving the ultra processed food market growth during the next few years. Also, technology integration in production of ultra processed food products and launch of new ultra processed food products will lead to sizable demand in the market.

The report on the ultra processed food market covers the following areas:
  • Ultra processed food market sizing
  • Ultra processed food market forecast
  • Ultra processed food market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading ultra processed food market vendors that include Archer Daniels Midland Co., Atkins Nutritionals Inc., Campbell Soup Co., Corporativo Bimbo SA de CV, Danone SA, Dr. August Oetker KG, General Mills Inc., Hansen Foods LLC, Hormel Foods Corp., International Flavors and Fragrances Inc., McCain Foods Ltd., Mondelez International Inc., Nestle SA, One Planet Pizza, Otsuka Holdings Co. Ltd., Sudzucker AG, Sysco Corp., The Kraft Heinz Co., Tyson Foods Inc., and Unilever PLC. Also, the ultra processed food market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Product Type
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global ultra processed food market 2018 - 2022
      • Table Historic Market Size – Data Table on global ultra processed food market 2018 - 2022 ($ billion)
    • Product Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Type Segment 2018 - 2022 ($ billion)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Product Type
    • Market segments
      • Table Chart on Product Type - Market share 2023-2028 (%)
      • Table Data Table on Product Type - Market share 2023-2028 (%)
    • Comparison by Product Type
      • Table Chart on Comparison by Product Type
      • Table Data Table on Comparison by Product Type
    • Chocolate and sugar confectionery - Market size and forecast 2023-2028
      • Table Chart on Chocolate and sugar confectionery - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Chocolate and sugar confectionery - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Chocolate and sugar confectionery - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Chocolate and sugar confectionery - Year-over-year growth 2023-2028 (%)
    • Beverages - Market size and forecast 2023-2028
      • Table Chart on Beverages - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Beverages - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Beverages - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Beverages - Year-over-year growth 2023-2028 (%)
    • Ready-made and convenience food - Market size and forecast 2023-2028
      • Table Chart on Ready-made and convenience food - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Ready-made and convenience food - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Ready-made and convenience food - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Ready-made and convenience food - Year-over-year growth 2023-2028 (%)
    • Salty snacks - Market size and forecast 2023-2028
      • Table Chart on Salty snacks - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Salty snacks - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Salty snacks - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Salty snacks - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product Type
      • Table Market opportunity by Product Type ($ billion)
      • Table Data Table on Market opportunity by Product Type ($ billion)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ billion)
      • Table Data Table on Market opportunity by Distribution Channel ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • India - Market size and forecast 2023-2028
      • Table Chart on India - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on India - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on India - Year-over-year growth 2023-2028 (%)
      • Table Data Table on India - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Strong advertising and marketing of ultra processed food products
      • Increasing demand for convenience food products
    • Market challenges
      • Health risks associated with consumption of ultra processed food products
      • Stringent regulations associated with ultra processed food products
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Growing shift towards plant-based and clean eating
      • Technology integration in production of ultra processed food products
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Atkins Nutritionals Inc.
      • Table Atkins Nutritionals Inc. - Overview
      • Table Atkins Nutritionals Inc. - Product / Service
      • Table Atkins Nutritionals Inc. - Key offerings
    • Corporativo Bimbo SA de CV
      • Table Corporativo Bimbo SA de CV - Overview
      • Table Corporativo Bimbo SA de CV - Business segments
      • Table Corporativo Bimbo SA de CV - Key news
      • Table Corporativo Bimbo SA de CV - Key offerings
      • Table Corporativo Bimbo SA de CV - Segment focus
    • Danone SA
      • Table Danone SA - Overview
      • Table Danone SA - Business segments
      • Table Danone SA - Key news
      • Table Danone SA - Key offerings
      • Table Danone SA - Segment focus
    • Dr. August Oetker KG
      • Table Dr. August Oetker KG - Overview
      • Table Dr. August Oetker KG - Product / Service
      • Table Dr. August Oetker KG - Key offerings
    • General Mills Inc.
      • Table General Mills Inc. - Overview
      • Table General Mills Inc. - Business segments
      • Table General Mills Inc. - Key news
      • Table General Mills Inc. - Key offerings
      • Table General Mills Inc. - Segment focus
    • Hansen Foods LLC
      • Table Hansen Foods LLC - Overview
      • Table Hansen Foods LLC - Product / Service
      • Table Hansen Foods LLC - Key offerings
    • McCain Foods Ltd.
      • Table McCain Foods Ltd. - Overview
      • Table McCain Foods Ltd. - Product / Service
      • Table McCain Foods Ltd. - Key offerings
    • Mondelez International Inc.
      • Table Mondelez International Inc. - Overview
      • Table Mondelez International Inc. - Business segments
      • Table Mondelez International Inc. - Key news
      • Table Mondelez International Inc. - Key offerings
      • Table Mondelez International Inc. - Segment focus
    • Nestle SA
      • Table Nestle SA - Overview
      • Table Nestle SA - Business segments
      • Table Nestle SA - Key news
      • Table Nestle SA - Key offerings
      • Table Nestle SA - Segment focus
    • One Planet Pizza
      • Table One Planet Pizza - Overview
      • Table One Planet Pizza - Product / Service
      • Table One Planet Pizza - Key offerings
    • Otsuka Holdings Co. Ltd.
      • Table Otsuka Holdings Co. Ltd. - Overview
      • Table Otsuka Holdings Co. Ltd. - Business segments
      • Table Otsuka Holdings Co. Ltd. - Key offerings
      • Table Otsuka Holdings Co. Ltd. - Segment focus
    • Sudzucker AG
      • Table Sudzucker AG - Overview
      • Table Sudzucker AG - Business segments
      • Table Sudzucker AG - Key offerings
      • Table Sudzucker AG - Segment focus
    • The Kraft Heinz Co.
      • Table The Kraft Heinz Co. - Overview
      • Table The Kraft Heinz Co. - Business segments
      • Table The Kraft Heinz Co. - Key offerings
      • Table The Kraft Heinz Co. - Segment focus
    • Tyson Foods Inc.
      • Table Tyson Foods Inc. - Overview
      • Table Tyson Foods Inc. - Business segments
      • Table Tyson Foods Inc. - Key offerings
      • Table Tyson Foods Inc. - Segment focus
    • Unilever PLC
      • Table Unilever PLC - Overview
      • Table Unilever PLC - Business segments
      • Table Unilever PLC - Key news
      • Table Unilever PLC - Key offerings
      • Table Unilever PLC - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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