Global Toys And Games Market 2024-2028
The toys and games market is forecasted to grow by USD 80.5 bn during 2023-2028, accelerating at a CAGR of 8.61% during the forecast period. The report on the toys and games market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing personal disposable income and rising middle-class population, increasing children's TV and internet viewership, and rise in online sales.
Technavio's toys and games market is segmented as below:
By Product
- Activity and ride-on toys
- Infant and pre-school toys
- Games and puzzles
- Plush toys
- Others
By Distribution Channel
By Geography
- North America
- Europe
- APAC
- South America
- Middle East and Africa
This study identifies the emergence of three-dimensional (3D) printing as one of the prime reasons driving the toys and games market growth during the next few years. Also, use of licensed merchandise for marketing and branding and growing market for franchise movies and shows will lead to sizable demand in the market.
The report on the toys and games market covers the following areas:
- Toys and games market sizing
- Toys and games market forecast
- Toys and games market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading toys and games market vendors that include 4M Industrial Development Ltd., Atlas Games, Clementoni Spa, Elenco Electronics Inc., Franckh Kosmos Verlags GmbH and Co. KG, Goliath Games LLC, Hasbro Inc., JAKKS Pacific Inc., Kids2 Inc., Learning Resources Ltd., LEGO System AS, Mattel Inc., MGA Entertainment Inc., Playmates Holdings Ltd., Ravensburger AG, Simba Dickie Group GmbH, Smartivity Labs Pvt. Ltd., Spin Master Corp., Takara Tomy Co. Ltd., and VTech Holdings Ltd.. Also, the toys and games market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.