Global Toilet Paper Market 2024-2028

Global Toilet Paper Market 2024-2028


Toilet Paper Market 2024-2028

The toilet paper market is forecasted to grow by USD 9434.8 mn during 2023-2028, accelerating at a CAGR of 4.83% during the forecast period. The report on the toilet paper market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing concerns about health and hygiene, increasing r and d investments by vendors, and adoption of multiple marketing and promotional strategies by key competitors.

Technavio's toilet paper market is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the adoption of sustainable manufacturing by vendors as one of the prime reasons driving the toilet paper market growth during the next few years. Also, growing demand from developing nations and increasing awareness for personal hygiene by vendors will lead to sizable demand in the market.

The report on the toilet paper market covers the following areas:
  • Toilet paper market sizing
  • Toilet paper market forecast
  • Toilet paper market industry analysis
The vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading toilet paper market vendors that include Asia Pulp and Paper APP Sinar Mas., Caprice Paper Products Pty Ltd., Cascades Inc., Clearwater Paper Corp., Empresas CMPC S.A., Essity AB, Hengan International Group Co. Ltd., Kimberly Clark Corp., Koch Industries Inc., Kruger Inc., Matera Paper Co. Inc., Naturelle Consumer Products LTD., Orchids, Seventh Generation Inc., Sofidel Group, The Procter and Gamble Co., Traidcraft, Unilever PLC, Velvet CARE sp. z o.o., and WEPA Hygieneprodukte GmbH. Also, the toilet paper market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ million)
Data Table on Global - Market size and forecast 2023-2028 ($ million)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Toilet Paper Market 2018 - 2022
Historic Market Size - Data Table on Global Toilet Paper Market 2018 - 2022 ($ million)
4.2 Distribution Channel segment analysis 2018 - 2022
Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
4.3 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.4 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Distribution Channel
6.1 Market segments
Chart on Distribution Channel - Market share 2023-2028 (%)
Data Table on Distribution Channel - Market share 2023-2028 (%)
6.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
6.3 Offline - Market size and forecast 2023-2028
Chart on Offline - Market size and forecast 2023-2028 ($ million)
Data Table on Offline - Market size and forecast 2023-2028 ($ million)
Chart on Offline - Year-over-year growth 2023-2028 (%)
Data Table on Offline - Year-over-year growth 2023-2028 (%)
6.4 Online - Market size and forecast 2023-2028
Chart on Online - Market size and forecast 2023-2028 ($ million)
Data Table on Online - Market size and forecast 2023-2028 ($ million)
Chart on Online - Year-over-year growth 2023-2028 (%)
Data Table on Online - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ million)
Data Table on Market opportunity by Distribution Channel ($ million)
7 Customer Landscape
7.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
8.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2023-2028 (%)
Data Table on Market share By Geographical Landscape 2023-2028 (%)
8.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
8.3 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ million)
Data Table on North America - Market size and forecast 2023-2028 ($ million)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
8.4 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ million)
Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
8.5 APAC - Market size and forecast 2023-2028
Chart on APAC - Market size and forecast 2023-2028 ($ million)
Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Chart on APAC - Year-over-year growth 2023-2028 (%)
Data Table on APAC - Year-over-year growth 2023-2028 (%)
8.6 South America - Market size and forecast 2023-2028
Chart on South America - Market size and forecast 2023-2028 ($ million)
Data Table on South America - Market size and forecast 2023-2028 ($ million)
Chart on South America - Year-over-year growth 2023-2028 (%)
Data Table on South America - Year-over-year growth 2023-2028 (%)
8.7 Middle East and Africa - Market size and forecast 2023-2028
Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
8.8 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ million)
Data Table on US - Market size and forecast 2023-2028 ($ million)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
8.9 China - Market size and forecast 2023-2028
Chart on China - Market size and forecast 2023-2028 ($ million)
Data Table on China - Market size and forecast 2023-2028 ($ million)
Chart on China - Year-over-year growth 2023-2028 (%)
Data Table on China - Year-over-year growth 2023-2028 (%)
8.10 Germany - Market size and forecast 2023-2028
Chart on Germany - Market size and forecast 2023-2028 ($ million)
Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Chart on Germany - Year-over-year growth 2023-2028 (%)
Data Table on Germany - Year-over-year growth 2023-2028 (%)
8.11 Canada - Market size and forecast 2023-2028
Chart on Canada - Market size and forecast 2023-2028 ($ million)
Data Table on Canada - Market size and forecast 2023-2028 ($ million)
Chart on Canada - Year-over-year growth 2023-2028 (%)
Data Table on Canada - Year-over-year growth 2023-2028 (%)
8.12 Japan - Market size and forecast 2023-2028
Chart on Japan - Market size and forecast 2023-2028 ($ million)
Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Chart on Japan - Year-over-year growth 2023-2028 (%)
Data Table on Japan - Year-over-year growth 2023-2028 (%)
8.13 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
9 Drivers, Challenges, and Opportunity/Restraints
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints
10 Competitive Landscape
10.1 Overview
10.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
Overview on factors of disruption
10.4 Industry risks
Impact of key risks on business
11 Competitive Analysis
11.1 Companies profiled
Companies covered
11.2 Market positioning of companies
Matrix on companies position and classification
11.3 Caprice Paper Products Pty Ltd.
Caprice Paper Products Pty Ltd. - Overview
Caprice Paper Products Pty Ltd. - Product / Service
Caprice Paper Products Pty Ltd. - Key offerings
11.4 Hengan International Group Co. Ltd.
Hengan International Group Co. Ltd. - Overview
Hengan International Group Co. Ltd. - Business segments
Hengan International Group Co. Ltd. - Key offerings
Hengan International Group Co. Ltd. - Segment focus
11.5 Kimberly Clark Corp.
Kimberly Clark Corp. - Overview
Kimberly Clark Corp. - Business segments
Kimberly Clark Corp. - Key news
Kimberly Clark Corp. - Key offerings
Kimberly Clark Corp. - Segment focus
11.6 Koch Industries Inc.
Koch Industries Inc. - Overview
Koch Industries Inc. - Product / Service
Koch Industries Inc. - Key offerings
11.7 Kruger Inc.
Kruger Inc. - Overview
Kruger Inc. - Product / Service
Kruger Inc. - Key offerings
11.8 Naturelle Consumer Products LTD.
Naturelle Consumer Products LTD. - Overview
Naturelle Consumer Products LTD. - Product / Service
Naturelle Consumer Products LTD. - Key offerings
11.9 Orchids
Orchids - Overview
Orchids - Product / Service
Orchids - Key offerings
11.10 The Procter and Gamble Co.
The Procter and Gamble Co. - Overview
The Procter and Gamble Co. - Business segments
The Procter and Gamble Co. - Key news
The Procter and Gamble Co. - Key offerings
The Procter and Gamble Co. - Segment focus
11.11 Unilever PLC
Unilever PLC - Overview
Unilever PLC - Business segments
Unilever PLC - Key news
Unilever PLC - Key offerings
Unilever PLC - Segment focus
11.12 Velvet CARE sp. z o.o.
Velvet CARE sp. z o.o. - Overview
Velvet CARE sp. z o.o. - Product / Service
Velvet CARE sp. z o.o. - Key offerings
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
12.3 Currency conversion rates for US$
Currency conversion rates for US$
12.4 Research methodology
Research methodology
12.5 Data procurement
Information sources
12.6 Data validation
Data validation
12.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
12.8 Data synthesis
Data synthesis
12.9 360 degree market analysis
360 degree market analysis
12.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits6: Executive Summary - Chart on Incremental Growth
Exhibits7: Executive Summary - Data Table on Incremental Growth
Exhibits8: Executive Summary - Chart on Company Market Positioning
Exhibits9: Parent Market
Exhibits10: Data Table on - Parent Market
Exhibits11: Market characteristics analysis
Exhibits12: Value Chain Analysis
Exhibits13: Offerings of companies included in the market definition
Exhibits14: Market segments
Exhibits15: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibits16: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits19: Historic Market Size - Data Table on Global Toilet Paper Market 2018 - 2022 ($ million)
Exhibits20: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ million)
Exhibits23: Five forces analysis - Comparison between 2023 and 2028
Exhibits24: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits29: Chart on Market condition - Five forces 2023 and 2028
Exhibits30: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibits31: Data Table on Distribution Channel - Market share 2023-2028 (%)
Exhibits32: Chart on Comparison by Distribution Channel
Exhibits33: Data Table on Comparison by Distribution Channel
Exhibits34: Chart on Offline - Market size and forecast 2023-2028 ($ million)
Exhibits35: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
Exhibits36: Chart on Offline - Year-over-year growth 2023-2028 (%)
Exhibits37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
Exhibits38: Chart on Online - Market size and forecast 2023-2028 ($ million)
Exhibits39: Data Table on Online - Market size and forecast 2023-2028 ($ million)
Exhibits40: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibits41: Data Table on Online - Year-over-year growth 2023-2028 (%)
Exhibits42: Market opportunity by Distribution Channel ($ million)
Exhibits43: Data Table on Market opportunity by Distribution Channel ($ million)
Exhibits44: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits45: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits46: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits47: Chart on Geographic comparison
Exhibits48: Data Table on Geographic comparison
Exhibits49: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibits50: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibits51: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits52: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits53: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits54: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits55: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits56: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits57: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits58: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits59: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits60: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits61: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibits62: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibits63: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits64: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits65: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits66: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits67: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits68: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits69: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibits70: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibits71: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits72: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits73: Chart on China - Market size and forecast 2023-2028 ($ million)
Exhibits74: Data Table on China - Market size and forecast 2023-2028 ($ million)
Exhibits75: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits76: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits77: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits78: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits79: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits80: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits81: Chart on Canada - Market size and forecast 2023-2028 ($ million)
Exhibits82: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
Exhibits83: Chart on Canada - Year-over-year growth 2023-2028 (%)
Exhibits84: Data Table on Canada - Year-over-year growth 2023-2028 (%)
Exhibits85: Chart on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits86: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits87: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits88: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits89: Market opportunity By Geographical Landscape ($ million)
Exhibits90: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits91: Impact of drivers and challenges in 2023 and 2028
Exhibits92: Overview on criticality of inputs and factors of differentiation
Exhibits93: Overview on factors of disruption
Exhibits94: Impact of key risks on business
Exhibits95: Companies covered
Exhibits96: Matrix on companies position and classification
Exhibits97: Caprice Paper Products Pty Ltd. - Overview
Exhibits98: Caprice Paper Products Pty Ltd. - Product / Service
Exhibits99: Caprice Paper Products Pty Ltd. - Key offerings
Exhibits100: Hengan International Group Co. Ltd. - Overview
Exhibits101: Hengan International Group Co. Ltd. - Business segments
Exhibits102: Hengan International Group Co. Ltd. - Key offerings
Exhibits103: Hengan International Group Co. Ltd. - Segment focus
Exhibits104: Kimberly Clark Corp. - Overview
Exhibits105: Kimberly Clark Corp. - Business segments
Exhibits106: Kimberly Clark Corp. - Key news
Exhibits107: Kimberly Clark Corp. - Key offerings
Exhibits108: Kimberly Clark Corp. - Segment focus
Exhibits109: Koch Industries Inc. - Overview
Exhibits110: Koch Industries Inc. - Product / Service
Exhibits111: Koch Industries Inc. - Key offerings
Exhibits112: Kruger Inc. - Overview
Exhibits113: Kruger Inc. - Product / Service
Exhibits114: Kruger Inc. - Key offerings
Exhibits115: Naturelle Consumer Products LTD. - Overview
Exhibits116: Naturelle Consumer Products LTD. - Product / Service
Exhibits117: Naturelle Consumer Products LTD. - Key offerings
Exhibits118: Orchids - Overview
Exhibits119: Orchids - Product / Service
Exhibits120: Orchids - Key offerings
Exhibits121: The Procter and Gamble Co. - Overview
Exhibits122: The Procter and Gamble Co. - Business segments
Exhibits123: The Procter and Gamble Co. - Key news
Exhibits124: The Procter and Gamble Co. - Key offerings
Exhibits125: The Procter and Gamble Co. - Segment focus
Exhibits126: Unilever PLC - Overview
Exhibits127: Unilever PLC - Business segments
Exhibits128: Unilever PLC - Key news
Exhibits129: Unilever PLC - Key offerings
Exhibits130: Unilever PLC - Segment focus
Exhibits131: Velvet CARE sp. z o.o. - Overview
Exhibits132: Velvet CARE sp. z o.o. - Product / Service
Exhibits133: Velvet CARE sp. z o.o. - Key offerings
Exhibits134: Inclusions checklist
Exhibits135: Exclusions checklist
Exhibits136: Currency conversion rates for US$
Exhibits137: Research methodology
Exhibits138: Information sources
Exhibits139: Data validation
Exhibits140: Validation techniques employed for market sizing
Exhibits141: Data synthesis
Exhibits142: 360 degree market analysis
Exhibits143: List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings