Global K-12 Testing and Assessment Market 2024-2028

Global K-12 Testing And Assessment Market 2024-2028


The K-12 testing and assessment market is forecasted to grow by USD 12.01 bn during 2023-2028, accelerating at a CAGR of 11.2% during the forecast period. The report on the K-12 testing and assessment market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing use of analytics, growing momentum of learning management systems, and growing government interventions in K-12 testing and assessment.

Technavio's K-12 testing and assessment market is segmented as below:

By Product
  • Curriculum-based testing
  • Non-curriculum-based testing
By Method
  • Blended method
  • Online method
  • Traditional method
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the increasing emphasis on formative learning tools as one of the prime reasons driving the K-12 testing and assessment market growth during the next few years. Also, the rise in cloud computing and the growing use of games for assessment will lead to sizable demand in the market.

The report on the K-12 testing and assessment market covers the following areas:
  • K-12 testing and assessment market sizing
  • K-12 testing and assessment market forecast
  • K-12 testing and assessment market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading K-12 testing and assessment market vendors that include Anthology Inc., Batia Infotech, CogniFit Inc., Coursera Inc., D2L Corp., Educational Testing Service, Edutech, FairTest, Houghton Mifflin Harcourt Co., Instructure Holdings Inc., John Wiley and Sons Inc., MeritTrac Services Pvt Ltd., NIIT Ltd., Oxford University Press, Pearson Plc, RAND Corp., Scantron Inc., Sylvan Learning LLC, Thoughtful Learning, and Vedantu Innovations Pvt. Ltd.. Also, the K-12 testing and assessment market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by Method
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global K-12 testing and assessment market 2018 - 2022
      • Table Historic Market Size – Data Table on global K-12 testing and assessment market 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • Method Segment Analysis 2018 - 2022
      • Table Historic Market Size – Method Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Curriculum-based testing - Market size and forecast 2023-2028
      • Table Chart on Curriculum-based testing - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Curriculum-based testing - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Curriculum-based testing - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Curriculum-based testing - Year-over-year growth 2023-2028 (%)
    • Non-curriculum-based testing - Market size and forecast 2023-2028
      • Table Chart on Non-curriculum-based testing - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Non-curriculum-based testing - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Non-curriculum-based testing - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Non-curriculum-based testing - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Method
    • Market segments
      • Table Chart on Method - Market share 2023-2028 (%)
      • Table Data Table on Method - Market share 2023-2028 (%)
    • Comparison by Method
      • Table Chart on Comparison by Method
      • Table Data Table on Comparison by Method
    • Blended method - Market size and forecast 2023-2028
      • Table Chart on Blended method - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Blended method - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Blended method - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Blended method - Year-over-year growth 2023-2028 (%)
    • Online method - Market size and forecast 2023-2028
      • Table Chart on Online method - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online method - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online method - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online method - Year-over-year growth 2023-2028 (%)
    • Traditional method - Market size and forecast 2023-2028
      • Table Chart on Traditional method - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Traditional method - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Traditional method - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Traditional method - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Method
      • Table Market opportunity by Method ($ million)
      • Table Data Table on Market opportunity by Method ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Canada - Market size and forecast 2023-2028
      • Table Chart on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing use of analytics
      • Growing momentum of learning management system
      • Growing government interventions in K-12 testing and assessment
    • Market challenges
      • Credibility of sources and content quality
      • Rising threat from test-optional institutions
      • Increase in use of open-source assessment platforms
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Increasing emphasis on formative learning tools
      • Rise in cloud computing
      • Growing use of games for assessment
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Anthology Inc.
      • Table Anthology Inc. - Overview
      • Table Anthology Inc. - Product / Service
      • Table Anthology Inc. - Key offerings
    • Batia Infotech
      • Table Batia Infotech - Overview
      • Table Batia Infotech - Product / Service
      • Table Batia Infotech - Key news
      • Table Batia Infotech - Key offerings
    • CogniFit Inc.
      • Table CogniFit Inc. - Overview
      • Table CogniFit Inc. - Product / Service
      • Table CogniFit Inc. - Key offerings
    • Coursera Inc.
      • Table Coursera Inc. - Overview
      • Table Coursera Inc. - Business segments
      • Table Coursera Inc. - Key offerings
      • Table Coursera Inc. - Segment focus
    • D2L Corp.
      • Table D2L Corp. - Overview
      • Table D2L Corp. - Product / Service
      • Table D2L Corp. - Key news
      • Table D2L Corp. - Key offerings
    • Educational Testing Service
      • Table Educational Testing Service - Overview
      • Table Educational Testing Service - Product / Service
      • Table Educational Testing Service - Key offerings
    • Edutech
      • Table Edutech - Overview
      • Table Edutech - Product / Service
      • Table Edutech - Key offerings
    • Houghton Mifflin Harcourt Co.
      • Table Houghton Mifflin Harcourt Co. - Overview
      • Table Houghton Mifflin Harcourt Co. - Product / Service
      • Table Houghton Mifflin Harcourt Co. - Key offerings
    • Instructure Holdings Inc.
      • Table Instructure Holdings Inc. - Overview
      • Table Instructure Holdings Inc. - Product / Service
      • Table Instructure Holdings Inc. - Key offerings
    • John Wiley and Sons Inc.
      • Table John Wiley and Sons Inc. - Overview
      • Table John Wiley and Sons Inc. - Business segments
      • Table John Wiley and Sons Inc. - Key offerings
      • Table John Wiley and Sons Inc. - Segment focus
    • MeritTrac Services Pvt Ltd.
      • Table MeritTrac Services Pvt Ltd. - Overview
      • Table MeritTrac Services Pvt Ltd. - Product / Service
      • Table MeritTrac Services Pvt Ltd. - Key offerings
    • NIIT Ltd.
      • Table NIIT Ltd. - Overview
      • Table NIIT Ltd. - Product / Service
      • Table NIIT Ltd. - Key news
      • Table NIIT Ltd. - Key offerings
    • Oxford University Press
      • Table Oxford University Press - Overview
      • Table Oxford University Press - Product / Service
      • Table Oxford University Press - Key offerings
    • Pearson Plc
      • Table Pearson Plc - Overview
      • Table Pearson Plc - Business segments
      • Table Pearson Plc - Key offerings
      • Table Pearson Plc - Segment focus
    • Sylvan Learning LLC
      • Table Sylvan Learning LLC - Overview
      • Table Sylvan Learning LLC - Product / Service
      • Table Sylvan Learning LLC - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings