Global Television Market 2025-2029

Television Market 2025-2029


The television market is forecasted to grow by USD 73.1 bn during 2024-2029, accelerating at a CAGR of 8.2% during the forecast period. The report on the television market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by product innovation and advances leading to portfolio extension and product premiumization, increasing demand for uhd televisions, and rising popularity of large-display televisions.

Technavio's television market is segmented as below:

By Technology
  • UHD
  • HD
By Display Size
  • Upto 43 inches
  • 55-64 inches
  • 48-50 inches
  • Greater than 65 inches
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the advent of 8k uhd televisions as one of the prime reasons driving the television market growth during the next few years. Also, increased demand for smart televisions and innovations in uhd televisions will lead to sizable demand in the market.

The report on the television market covers the following areas:
  • Television Market sizing
  • Television Market forecast
  • Television Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading television market vendors that include Apple Inc., Changhong, Elitelux Australia, Funai Electric Co. Ltd., Haier Smart Home Co. Ltd., Hisense International Co. Ltd., Koninklijke Philips NV, Konka Group Co. Ltd., LG Corp., Micromax Informatics Ltd., MIRC Electronics Ltd., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd., Sony Group Corp., TCL Industries Holdings Co. Ltd., Videocon Industries Ltd., VIZIO Holding Corp., and Xiaomi Inc.. Also, the television market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Technavio Analysis
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2024
    • Market outlook: Forecast for 2024-2029
      • Table Data Table on Global - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Global Market: Year-over-year growth 2024-2029 (%)
  • Historic Market Size
    • Global Television Market 2019 - 2023
      • Table Historic Market Size - Data Table on Global Television Market 2019 - 2023 ($ billion)
    • Technology segment analysis 2019 - 2023
    • Display Size segment analysis 2019 - 2023
    • Geography segment analysis 2019 - 2023
    • Country segment analysis 2019 - 2023
  • Qualitative Analysis
    • The AI impact on Global Television Market
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Technology
    • Market segments
      • Table Data Table on Technology - Market share 2024-2029 (%)
    • Comparison by Technology
      • Table Data Table on Comparison by Technology
    • UHD - Market size and forecast 2024-2029
      • Table Data Table on UHD - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on UHD - Year-over-year growth 2024-2029 (%)
    • HD - Market size and forecast 2024-2029
      • Table Data Table on HD - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on HD - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Technology
      • Table Data Table on Market opportunity by Technology ($ billion)
  • Market Segmentation by Display Size
    • Market segments
      • Table Data Table on Display Size - Market share 2024-2029 (%)
    • Comparison by Display Size
      • Table Data Table on Comparison by Display Size
    • Upto 43 inches - Market size and forecast 2024-2029
      • Table Data Table on Upto 43 inches - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Upto 43 inches - Year-over-year growth 2024-2029 (%)
    • 55-64 inches - Market size and forecast 2024-2029
      • Table Data Table on 55-64 inches - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on 55-64 inches - Year-over-year growth 2024-2029 (%)
    • 48-50 inches - Market size and forecast 2024-2029
      • Table Data Table on 48-50 inches - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on 48-50 inches - Year-over-year growth 2024-2029 (%)
    • Greater than 65 inches - Market size and forecast 2024-2029
      • Table Data Table on Greater than 65 inches - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Greater than 65 inches - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Display Size
      • Table Data Table on Market opportunity by Display Size ($ billion)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2024-2029 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2024-2029
      • Table Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on APAC - Year-over-year growth 2024-2029 (%)
    • North America - Market size and forecast 2024-2029
      • Table Data Table on North America - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on North America - Year-over-year growth 2024-2029 (%)
    • Europe - Market size and forecast 2024-2029
      • Table Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Europe - Year-over-year growth 2024-2029 (%)
    • South America - Market size and forecast 2024-2029
      • Table Data Table on South America - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on South America - Year-over-year growth 2024-2029 (%)
    • Middle East and Africa - Market size and forecast 2024-2029
      • Table Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • China - Market size and forecast 2024-2029
      • Table Data Table on China - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on China - Year-over-year growth 2024-2029 (%)
    • US - Market size and forecast 2024-2029
      • Table Data Table on US - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on US - Year-over-year growth 2024-2029 (%)
    • South Korea - Market size and forecast 2024-2029
      • Table Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on South Korea - Year-over-year growth 2024-2029 (%)
    • Germany - Market size and forecast 2024-2029
      • Table Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Germany - Year-over-year growth 2024-2029 (%)
    • India - Market size and forecast 2024-2029
      • Table Data Table on India - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on India - Year-over-year growth 2024-2029 (%)
    • UK - Market size and forecast 2024-2029
      • Table Data Table on UK - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on UK - Year-over-year growth 2024-2029 (%)
    • Japan - Market size and forecast 2024-2029
      • Table Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Japan - Year-over-year growth 2024-2029 (%)
    • Canada - Market size and forecast 2024-2029
      • Table Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Canada - Year-over-year growth 2024-2029 (%)
    • France - Market size and forecast 2024-2029
      • Table Data Table on France - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on France - Year-over-year growth 2024-2029 (%)
    • Italy - Market size and forecast 2024-2029
      • Table Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Italy - Year-over-year growth 2024-2029 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Product innovation and advances leading to portfolio extension and product premiumization
      • Increasing demand for UHD televisions
      • Rising popularity of large-display televisions
    • Market challenges
      • Lack of 4K content
      • High energy consumption
      • Demand-supply gap associated with LCD panels
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Advent of 8K UHD televisions
      • Increased demand for smart televisions
      • Innovations in UHD televisions
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • Changhong
    • Funai Electric Co. Ltd.
    • Hisense International Co. Ltd.
    • Koninklijke Philips NV
    • Konka Group Co. Ltd.
    • LG Corp.
    • MIRC Electronics Ltd.
    • Panasonic Holdings Corp.
    • Samsung Electronics Co. Ltd.
    • Sharp Corp.
    • Skyworth Group Ltd.
    • Sony Group Corp.
    • TCL Industries Holdings Co. Ltd.
    • VIZIO Holding Corp.
    • Xiaomi Inc.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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