Global Tea Market 2026-2030

Publisher TechNavio

Published Feb 11, 2026

Length 290 Pages

SKU # INF20865289

Description

Global Tea Market 2026-2030

The global tea market is forecasted to grow by USD 20708.9 mn during 2025-2030, accelerating at a CAGR of 5.5% during the forecast period. The report on the global tea market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising health and wellness awareness boosting tea consumption, increasing premiumization and specialty product demand, expansion of e‑commerce and modern retail channels.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global tea market is segmented as below:

By Distribution Channel

Offline
Online

By Product

Black tea
Green tea
Others

By Type

Leaf tea
CTC tea
Others

Geography

APAC
China
Japan
India
South Korea
Indonesia
Australia
Europe
Germany
UK
France
Italy
Spain
The Netherlands
North America
US
Canada
Mexico
South America
Brazil
Argentina
Colombia
Middle East and Africa
UAE
South Africa
Turkey
Rest of World (ROW)

This study identifies the growth of ready to drink tea and convenience formats as one of the prime reasons driving the global tea market growth during the next few years. Also, rising digital engagement and experiential marketing and growing sustainability and ethical sourcing will lead to sizable demand in the market.

The report on the global tea market covers the following areas:

Global tea market sizing
Global tea market forecast
Global tea market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global tea market vendors that include Ahmad Tea Ltd., Apeejay Surrendra Group, Associated British Foods Plc, Barrys Tea, Bettys and Taylors Group Ltd., Bigelow Tea, BOH Plantations Sdn Bhd, Clipper Teas, Dilmah Ceylon Tea Co. Plc, ITO EN Ltd., Kenya Tea Packers Ltd., LIPTON Teas and Infusions, Mariage Freres, Orientis Gourmet, Rishi Tea and Botanicals, Tata Consumer Products Ltd., The Hain Celestial Group. Also, the global tea market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary: 1.1 Market overview; Executive Summary - Chart on Market Overview; Executive Summary - Data Table on Market Overview; Executive Summary - Chart on Global Market Characteristics; Executive Summary - Chart on Market by Geography; Executive Summary - Chart on Market Segmentation by Distribution Channel; Executive Summary - Chart on Market Segmentation by Product; Executive Summary - Chart on Market Segmentation by Type; Executive Summary - Chart on Incremental Growth; Executive Summary - Data Table on Incremental Growth; Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis: 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; 2.2 Criticality of inputs and Factors of differentiation; Chart on Overview on criticality of inputs and factors of differentiation; 2.3 Factors of disruption; Chart on Overview on factors of disruption; 2.4 Impact of drivers and challenges; Chart on Impact of drivers and challenges in 2025 and 2030
3 Market Landscape: 3.1 Market ecosystem; Chart on Parent Market; Data Table on - Parent Market; 3.2 Market characteristics; Chart on Market characteristics analysis; 3.3 Value chain analysis; Chart on Value chain analysis
4 Market Sizing: 4.1 Market definition; Data Table on Offerings of companies included in the market definition; 4.2 Market segment analysis; Market segments; 4.3 Market size 2025; 4.4 Market outlook: Forecast for 2025-2030; Chart on Global - Market size and forecast 2025-2030 ($ million); Data Table on Global - Market size and forecast 2025-2030 ($ million); Chart on Global Market: Year-over-year growth 2025-2030 (%); Data Table on Global Market: Year-over-year growth 2025-2030 (%)
5 Historic Market Size: 5.1 Global Tea Market 2020 - 2024; Historic Market Size - Data Table on Global Tea Market 2020 - 2024 ($ million); 5.2 Distribution Channel segment analysis 2020 - 2024; Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million); 5.3 Product segment analysis 2020 - 2024; Historic Market Size - Product Segment 2020 - 2024 ($ million); 5.4 Type segment analysis 2020 - 2024; Historic Market Size - Type Segment 2020 - 2024 ($ million); 5.5 Geography segment analysis 2020 - 2024; Historic Market Size - Geography Segment 2020 - 2024 ($ million); 5.6 Country segment analysis 2020 - 2024; Historic Market Size - Country Segment 2020 - 2024 ($ million)
6 Qualitative Analysis: 6.1 Impact of AI on the Global Tea Market
7 Five Forces Analysis: 7.1 Five forces summary; Five forces analysis - Comparison between 2025 and 2030; 7.2 Bargaining power of buyers; Bargaining power of buyers - Impact of key factors 2025 and 2030; 7.3 Bargaining power of suppliers; Bargaining power of suppliers - Impact of key factors in 2025 and 2030; 7.4 Threat of new entrants; Threat of new entrants - Impact of key factors in 2025 and 2030; 7.5 Threat of substitutes; Threat of substitutes - Impact of key factors in 2025 and 2030; 7.6 Threat of rivalry; Threat of rivalry - Impact of key factors in 2025 and 2030; 7.7 Market condition; Chart on Market condition - Five forces 2025 and 2030
8 Market Segmentation by Distribution Channel: 8.1 Market segments; Chart on Distribution Channel - Market share 2025-2030 (%); Data Table on Distribution Channel - Market share 2025-2030 (%); 8.2 Comparison by Distribution Channel; Chart on Comparison by Distribution Channel; Data Table on Comparison by Distribution Channel; 8.3 Offline - Market size and forecast 2025-2030; Chart on Offline - Market size and forecast 2025-2030 ($ million); Data Table on Offline - Market size and forecast 2025-2030 ($ million); Chart on Offline - Year-over-year growth 2025-2030 (%); Data Table on Offline - Year-over-year growth 2025-2030 (%); 8.4 Online - Market size and forecast 2025-2030; Chart on Online - Market size and forecast 2025-2030 ($ million); Data Table on Online - Market size and forecast 2025-2030 ($ million); Chart on Online - Year-over-year growth 2025-2030 (%); Data Table on Online - Year-over-year growth 2025-2030 (%); 8.5 Market opportunity by Distribution Channel; Market opportunity by Distribution Channel ($ million); Data Table on Market opportunity by Distribution Channel ($ million)
9 Market Segmentation by Product: 9.1 Market segments; Chart on Product - Market share 2025-2030 (%); Data Table on Product - Market share 2025-2030 (%); 9.2 Comparison by Product; Chart on Comparison by Product; Data Table on Comparison by Product; 9.3 Black tea - Market size and forecast 2025-2030; Chart on Black tea - Market size and forecast 2025-2030 ($ million); Data Table on Black tea - Market size and forecast 2025-2030 ($ million); Chart on Black tea - Year-over-year growth 2025-2030 (%); Data Table on Black tea - Year-over-year growth 2025-2030 (%); 9.4 Green tea - Market size and forecast 2025-2030; Chart on Green tea - Market size and forecast 2025-2030 ($ million); Data Table on Green tea - Market size and forecast 2025-2030 ($ million); Chart on Green tea - Year-over-year growth 2025-2030 (%); Data Table on Green tea - Year-over-year growth 2025-2030 (%); 9.5 Others - Market size and forecast 2025-2030; Chart on Others - Market size and forecast 2025-2030 ($ million); Data Table on Others - Market size and forecast 2025-2030 ($ million); Chart on Others - Year-over-year growth 2025-2030 (%); Data Table on Others - Year-over-year growth 2025-2030 (%); 9.6 Market opportunity by Product; Market opportunity by Product ($ million); Data Table on Market opportunity by Product ($ million)
10 Market Segmentation by Type: 10.1 Market segments; Chart on Type - Market share 2025-2030 (%); Data Table on Type - Market share 2025-2030 (%); 10.2 Comparison by Type; Chart on Comparison by Type; Data Table on Comparison by Type; 10.3 Leaf tea - Market size and forecast 2025-2030; Chart on Leaf tea - Market size and forecast 2025-2030 ($ million); Data Table on Leaf tea - Market size and forecast 2025-2030 ($ million); Chart on Leaf tea - Year-over-year growth 2025-2030 (%); Data Table on Leaf tea - Year-over-year growth 2025-2030 (%); 10.4 CTC tea - Market size and forecast 2025-2030; Chart on CTC tea - Market size and forecast 2025-2030 ($ million); Data Table on CTC tea - Market size and forecast 2025-2030 ($ million); Chart on CTC tea - Year-over-year growth 2025-2030 (%); Data Table on CTC tea - Year-over-year growth 2025-2030 (%); 10.5 Others - Market size and forecast 2025-2030; Chart on Others - Market size and forecast 2025-2030 ($ million); Data Table on Others - Market size and forecast 2025-2030 ($ million); Chart on Others - Year-over-year growth 2025-2030 (%); Data Table on Others - Year-over-year growth 2025-2030 (%); 10.6 Market opportunity by Type; Market opportunity by Type ($ million); Data Table on Market opportunity by Type ($ million)
11 Customer Landscape: 11.1 Customer landscape overview; Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape: 12.1 Geographic segmentation; Chart on Market share by geography 2025-2030 (%); Data Table on Market share by geography 2025-2030 (%); 12.2 Geographic comparison; Chart on Geographic comparison; Data Table on Geographic comparison; 12.3 APAC - Market size and forecast 2025-2030; Chart on APAC - Market size and forecast 2025-2030 ($ million); Data Table on APAC - Market size and forecast 2025-2030 ($ million); Chart on APAC - Year-over-year growth 2025-2030 (%); Data Table on APAC - Year-over-year growth 2025-2030 (%); Chart on Regional Comparison - APAC; Data Table on Regional Comparison - APAC; 12.3.1 China - Market size and forecast 2025-2030; Chart on China - Market size and forecast 2025-2030 ($ million); Data Table on China - Market size and forecast 2025-2030 ($ million); Chart on China - Year-over-year growth 2025-2030 (%); Data Table on China - Year-over-year growth 2025-2030 (%); 12.3.2 Japan - Market size and forecast 2025-2030; Chart on Japan - Market size and forecast 2025-2030 ($ million); Data Table on Japan - Market size and forecast 2025-2030 ($ million); Chart on Japan - Year-over-year growth 2025-2030 (%); Data Table on Japan - Year-over-year growth 2025-2030 (%); 12.3.3 India - Market size and forecast 2025-2030; Chart on India - Market size and forecast 2025-2030 ($ million); Data Table on India - Market size and forecast 2025-2030 ($ million); Chart on India - Year-over-year growth 2025-2030 (%); Data Table on India - Year-over-year growth 2025-2030 (%); 12.3.4 South Korea - Market size and forecast 2025-2030; Chart on South Korea - Market size and forecast 2025-2030 ($ million); Data Table on South Korea - Market size and forecast 2025-2030 ($ million); Chart on South Korea - Year-over-year growth 2025-2030 (%); Data Table on South Korea - Year-over-year growth 2025-2030 (%); 12.3.5 Indonesia - Market size and forecast 2025-2030; Chart on Indonesia - Market size and forecast 2025-2030 ($ million); Data Table on Indonesia - Market size and forecast 2025-2030 ($ million); Chart on Indonesia - Year-over-year growth 2025-2030 (%); Data Table on Indonesia - Year-over-year growth 2025-2030 (%); 12.3.6 Australia - Market size and forecast 2025-2030; Chart on Australia - Market size and forecast 2025-2030 ($ million); Data Table on Australia - Market size and forecast 2025-2030 ($ million); Chart on Australia - Year-over-year growth 2025-2030 (%); Data Table on Australia - Year-over-year growth 2025-2030 (%); 12.4 Europe - Market size and forecast 2025-2030; Chart on Europe - Market size and forecast 2025-2030 ($ million); Data Table on Europe - Market size and forecast 2025-2030 ($ million); Chart on Europe - Year-over-year growth 2025-2030 (%); Data Table on Europe - Year-over-year growth 2025-2030 (%); Chart on Regional Comparison - Europe; Data Table on Regional Comparison - Europe; 12.4.1 Germany - Market size and forecast 2025-2030; Chart on Germany - Market size and forecast 2025-2030 ($ million); Data Table on Germany - Market size and forecast 2025-2030 ($ million); Chart on Germany - Year-over-year growth 2025-2030 (%); Data Table on Germany - Year-over-year growth 2025-2030 (%); 12.4.2 UK - Market size and forecast 2025-2030; Chart on UK - Market size and forecast 2025-2030 ($ million); Data Table on UK - Market size and forecast 2025-2030 ($ million); Chart on UK - Year-over-year growth 2025-2030 (%); Data Table on UK - Year-over-year growth 2025-2030 (%); 12.4.3 France - Market size and forecast 2025-2030; Chart on France - Market size and forecast 2025-2030 ($ million); Data Table on France - Market size and forecast 2025-2030 ($ million); Chart on France - Year-over-year growth 2025-2030 (%); Data Table on France - Year-over-year growth 2025-2030 (%); 12.4.4 Italy - Market size and forecast 2025-2030; Chart on Italy - Market size and forecast 2025-2030 ($ million); Data Table on Italy - Market size and forecast 2025-2030 ($ million); Chart on Italy - Year-over-year growth 2025-2030 (%); Data Table on Italy - Year-over-year growth 2025-2030 (%); 12.4.5 Spain - Market size and forecast 2025-2030; Chart on Spain - Market size and forecast 2025-2030 ($ million); Data Table on Spain - Market size and forecast 2025-2030 ($ million); Chart on Spain - Year-over-year growth 2025-2030 (%); Data Table on Spain - Year-over-year growth 2025-2030 (%); 12.4.6 The Netherlands - Market size and forecast 2025-2030; Chart on The Netherlands - Market size and forecast 2025-2030 ($ million); Data Table on The Netherlands - Market size and forecast 2025-2030 ($ million); Chart on The Netherlands - Year-over-year growth 2025-2030 (%); Data Table on The Netherlands - Year-over-year growth 2025-2030 (%); 12.5 North America - Market size and forecast 2025-2030; Chart on North America - Market size and forecast 2025-2030 ($ million); Data Table on North America - Market size and forecast 2025-2030 ($ million); Chart on North America - Year-over-year growth 2025-2030 (%); Data Table on North America - Year-over-year growth 2025-2030 (%); Chart on Regional Comparison - North America; Data Table on Regional Comparison - North America; 12.5.1 US - Market size and forecast 2025-2030; Chart on US - Market size and forecast 2025-2030 ($ million); Data Table on US - Market size and forecast 2025-2030 ($ million); Chart on US - Year-over-year growth 2025-2030 (%); Data Table on US - Year-over-year growth 2025-2030 (%); 12.5.2 Canada - Market size and forecast 2025-2030; Chart on Canada - Market size and forecast 2025-2030 ($ million); Data Table on Canada - Market size and forecast 2025-2030 ($ million); Chart on Canada - Year-over-year growth 2025-2030 (%); Data Table on Canada - Year-over-year growth 2025-2030 (%); 12.5.3 Mexico - Market size and forecast 2025-2030; Chart on Mexico - Market size and forecast 2025-2030 ($ million); Data Table on Mexico - Market size and forecast 2025-2030 ($ million); Chart on Mexico - Year-over-year growth 2025-2030 (%); Data Table on Mexico - Year-over-year growth 2025-2030 (%); 12.6 South America - Market size and forecast 2025-2030; Chart on South America - Market size and forecast 2025-2030 ($ million); Data Table on South America - Market size and forecast 2025-2030 ($ million); Chart on South America - Year-over-year growth 2025-2030 (%); Data Table on South America - Year-over-year growth 2025-2030 (%); Chart on Regional Comparison - South America; Data Table on Regional Comparison - South America; 12.6.1 Brazil - Market size and forecast 2025-2030; Chart on Brazil - Market size and forecast 2025-2030 ($ million); Data Table on Brazil - Market size and forecast 2025-2030 ($ million); Chart on Brazil - Year-over-year growth 2025-2030 (%); Data Table on Brazil - Year-over-year growth 2025-2030 (%); 12.6.2 Argentina - Market size and forecast 2025-2030; Chart on Argentina - Market size and forecast 2025-2030 ($ million); Data Table on Argentina - Market size and forecast 2025-2030 ($ million); Chart on Argentina - Year-over-year growth 2025-2030 (%); Data Table on Argentina - Year-over-year growth 2025-2030 (%); 12.6.3 Colombia - Market size and forecast 2025-2030; Chart on Colombia - Market size and forecast 2025-2030 ($ million); Data Table on Colombia - Market size and forecast 2025-2030 ($ million); Chart on Colombia - Year-over-year growth 2025-2030 (%); Data Table on Colombia - Year-over-year growth 2025-2030 (%); 12.7 Middle East and Africa - Market size and forecast 2025-2030; Chart on Middle East and Africa - Market size and forecast 2025-2030 ($ million); Data Table on Middle East and Africa - Market size and forecast 2025-2030 ($ million); Chart on Middle East and Africa - Year-over-year growth 2025-2030 (%); Data Table on Middle East and Africa - Year-over-year growth 2025-2030 (%); Chart on Regional Comparison - Middle East and Africa; Data Table on Regional Comparison - Middle East and Africa; 12.7.1 Saudi Arabia - Market size and forecast 2025-2030; Chart on Saudi Arabia - Market size and forecast 2025-2030 ($ million); Data Table on Saudi Arabia - Market size and forecast 2025-2030 ($ million); Chart on Saudi Arabia - Year-over-year growth 2025-2030 (%); Data Table on Saudi Arabia - Year-over-year growth 2025-2030 (%); 12.7.2 UAE - Market size and forecast 2025-2030; Chart on UAE - Market size and forecast 2025-2030 ($ million); Data Table on UAE - Market size and forecast 2025-2030 ($ million); Chart on UAE - Year-over-year growth 2025-2030 (%); Data Table on UAE - Year-over-year growth 2025-2030 (%); 12.7.3 South Africa - Market size and forecast 2025-2030; Chart on South Africa - Market size and forecast 2025-2030 ($ million); Data Table on South Africa - Market size and forecast 2025-2030 ($ million); Chart on South Africa - Year-over-year growth 2025-2030 (%); Data Table on South Africa - Year-over-year growth 2025-2030 (%); 12.7.4 Israel - Market size and forecast 2025-2030; Chart on Israel - Market size and forecast 2025-2030 ($ million); Data Table on Israel - Market size and forecast 2025-2030 ($ million); Chart on Israel - Year-over-year growth 2025-2030 (%); Data Table on Israel - Year-over-year growth 2025-2030 (%); 12.7.5 Turkey - Market size and forecast 2025-2030; Chart on Turkey - Market size and forecast 2025-2030 ($ million); Data Table on Turkey - Market size and forecast 2025-2030 ($ million); Chart on Turkey - Year-over-year growth 2025-2030 (%); Data Table on Turkey - Year-over-year growth 2025-2030 (%); 12.8 Market opportunity by geography; Market opportunity by geography ($ million); Data Tables on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity: 13.1 Market drivers; Rising health and wellness awareness boosting tea consumption; Increasing premiumization and specialty product demand; Expansion of e‑commerce and modern retail channels; 13.2 Market challenges; Climate change impacting tea yield quality across key producing regions; High production costs supply chain disruptions affecting profitability; Shifting consumer preferences demanding innovation while maintaining traditional brand loyalty; 13.3 Impact of drivers and challenges; Impact of drivers and challenges in 2025 and 2030; 13.4 Market opportunities; Growth of ready to drink tea and convenience formats; Rising digital engagement and experiential marketing; Growing sustainability and ethical sourcing
14 Competitive Landscape: 14.1 Overview; 14.2 Competitive Landscape; Overview on criticality of inputs and factors of differentiation; 14.3 Landscape disruption; Overview on factors of disruption; 14.4 Industry risks; Impact of key risks on business
15 Competitive Analysis: 15.1 Companies profiled; Companies covered; 15.2 Company ranking index; Company ranking index; 15.3 Market positioning of companies; Matrix on companies position and classification; 15.4 Ahmad Tea Ltd.; Ahmad Tea Ltd. - Overview; Ahmad Tea Ltd. - Product / Service; Ahmad Tea Ltd. - Key offerings; SWOT; 15.5 Apeejay Surrendra Group; Apeejay Surrendra Group - Overview; Apeejay Surrendra Group - Product / Service; Apeejay Surrendra Group - Key offerings; SWOT; 15.6 Associated British Foods Plc; Associated British Foods Plc - Overview; Associated British Foods Plc - Business segments; Associated British Foods Plc - Key offerings; Associated British Foods Plc - Segment focus; SWOT; 15.7 Barrys Tea; Barrys Tea - Overview; Barrys Tea - Product / Service; Barrys Tea - Key offerings; SWOT; 15.8 Bettys and Taylors Group Ltd.; Bettys and Taylors Group Ltd. - Overview; Bettys and Taylors Group Ltd. - Product / Service; Bettys and Taylors Group Ltd. - Key offerings; SWOT; 15.9 Bigelow Tea; Bigelow Tea - Overview; Bigelow Tea - Product / Service; Bigelow Tea - Key offerings; SWOT; 15.10 Clipper Teas; Clipper Teas - Overview; Clipper Teas - Product / Service; Clipper Teas - Key offerings; SWOT; 15.11 Dilmah Ceylon Tea Co. Plc; Dilmah Ceylon Tea Co. Plc - Overview; Dilmah Ceylon Tea Co. Plc - Product / Service; Dilmah Ceylon Tea Co. Plc - Key offerings; SWOT; 15.12 ITO EN Ltd.; ITO EN Ltd. - Overview; ITO EN Ltd. - Business segments; ITO EN Ltd. - Key offerings; ITO EN Ltd. - Segment focus; SWOT; 15.13 Kenya Tea Packers Ltd.; Kenya Tea Packers Ltd. - Overview; Kenya Tea Packers Ltd. - Product / Service; Kenya Tea Packers Ltd. - Key offerings; SWOT; 15.14 LIPTON Teas and Infusions; LIPTON Teas and Infusions - Overview; LIPTON Teas and Infusions - Product / Service; LIPTON Teas and Infusions - Key offerings; SWOT; 15.15 Orientis Gourmet; Orientis Gourmet - Overview; Orientis Gourmet - Product / Service; Orientis Gourmet - Key offerings; SWOT; 15.16 Rishi Tea and Botanicals; Rishi Tea and Botanicals - Overview; Rishi Tea and Botanicals - Product / Service; Rishi Tea and Botanicals - Key offerings; SWOT; 15.17 Tata Consumer Products Ltd.; Tata Consumer Products Ltd. - Overview; Tata Consumer Products Ltd. - Business segments; Tata Consumer Products Ltd. - Key offerings; Tata Consumer Products Ltd. - Segment focus; SWOT; 15.18 The Hain Celestial Group; The Hain Celestial Group - Overview; The Hain Celestial Group - Business segments; The Hain Celestial Group - Key news; The Hain Celestial Group - Key offerings; The Hain Celestial Group - Segment focus; SWOT
16 Appendix: 16.1 Scope of the report; Market definition; Objectives; Notes and caveats; 16.2 Inclusions and exclusions checklist; Inclusions checklist; Exclusions checklist; 16.3 Currency conversion rates for US$; Currency conversion rates for US$; 16.4 Research methodology; Research methodology; 16.5 Data procurement; Information sources; 16.6 Data validation; Data validation; 16.7 Validation techniques employed for market sizing; Validation techniques employed for market sizing; 16.8 Data synthesis; Data synthesis; 16.9 360 degree market analysis; 360 degree market analysis; 16.10 List of abbreviations; List of abbreviations

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