Global Tea Market 2024-2028

Global Tea Market 2024-2028


The tea market is forecasted to grow by USD 19.34 bn during 2023-2028, accelerating at a CAGR of 5.6% during the forecast period. The report on the tea market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by functional benefits of tea increasing its growth, rapid rise in consumption of green tea, and growing demand for organic tea products.

Technavio's tea market is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Product
  • Black tea
  • Green tea
  • Others
By Geographical Landscape
  • APAC
  • Europe
  • North America
  • South America
  • Middle East and Africa
This study identifies the new product launches as one of the prime reasons driving the tea market growth during the next few years. Also, growing popularity of purple tea and the premiumization of tea products will lead to sizable demand in the market.

The report on the tea market covers the following areas:
  • Tea market sizing
  • Tea market forecast
  • Tea market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading tea market vendors that include ACIL, Akbar Brothers Pvt. Ltd., Apeejay Surrendra Group, Associated British Foods Plc, Barrys Tea, Fukujuen Co. Ltd., Godrej and Boyce Manufacturing Co. Ltd., Harney and Sons Fine Teas, ITO EN Ltd., LIPTON Teas and Infusions, M.M.Ispahani LTD., Mighty Leaf Tea Canada, Nestle SA, Numi Inc., Senchasou.co ltd., Tata Consumer Products Ltd., The Hain Celestial Group Inc., The Republic of Tea Inc., Williamson Magor and Co. Ltd., and Yunnan Dayi Tea Industry Group Co. Ltd.. Also, the tea market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global tea market 2018 - 2022
      • Table Historic Market Size – Data Table on global tea market 2018 - 2022 ($ billion)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ billion)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ billion)
      • Table Data Table on Market opportunity by Distribution Channel ($ billion)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Black tea - Market size and forecast 2023-2028
      • Table Chart on Black tea - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Black tea - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Black tea - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Black tea - Year-over-year growth 2023-2028 (%)
    • Green tea - Market size and forecast 2023-2028
      • Table Chart on Green tea - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Green tea - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Green tea - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Green tea - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ billion)
      • Table Data Table on Market opportunity by Product ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • India - Market size and forecast 2023-2028
      • Table Chart on India - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on India - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on India - Year-over-year growth 2023-2028 (%)
      • Table Data Table on India - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Functional benefits of tea increasing its growth
      • Rapid rise in consumption of green tea
      • Growing demand for organic tea products
    • Market challenges
      • Negative impact of overconsumption of tea
      • Availability of substitutes
      • Growing preference for DIY at-home functional tea recipes
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • New product launches
      • Growing popularity of purple tea
      • Premiumization of tea products
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Akbar Brothers Pvt. Ltd.
      • Table Akbar Brothers Pvt. Ltd. - Overview
      • Table Akbar Brothers Pvt. Ltd. - Product / Service
      • Table Akbar Brothers Pvt. Ltd. - Key offerings
    • Apeejay Surrendra Group
      • Table Apeejay Surrendra Group - Overview
      • Table Apeejay Surrendra Group - Product / Service
      • Table Apeejay Surrendra Group - Key offerings
    • Associated British Foods Plc
      • Table Associated British Foods Plc - Overview
      • Table Associated British Foods Plc - Business segments
      • Table Associated British Foods Plc - Key offerings
      • Table Associated British Foods Plc - Segment focus
    • Barrys Tea
      • Table Barrys Tea - Overview
      • Table Barrys Tea - Product / Service
      • Table Barrys Tea - Key offerings
    • Fukujuen Co. Ltd.
      • Table Fukujuen Co. Ltd. - Overview
      • Table Fukujuen Co. Ltd. - Product / Service
      • Table Fukujuen Co. Ltd. - Key offerings
    • Godrej and Boyce Manufacturing Co. Ltd.
      • Table Godrej and Boyce Manufacturing Co. Ltd. - Overview
      • Table Godrej and Boyce Manufacturing Co. Ltd. - Business segments
      • Table Godrej and Boyce Manufacturing Co. Ltd. - Key offerings
      • Table Godrej and Boyce Manufacturing Co. Ltd. - Segment focus
    • ITO EN Ltd.
      • Table ITO EN Ltd. - Overview
      • Table ITO EN Ltd. - Business segments
      • Table ITO EN Ltd. - Key offerings
      • Table ITO EN Ltd. - Segment focus
    • LIPTON Teas and Infusions
      • Table LIPTON Teas and Infusions - Overview
      • Table LIPTON Teas and Infusions - Product / Service
      • Table LIPTON Teas and Infusions - Key offerings
    • Nestle SA
      • Table Nestle SA - Overview
      • Table Nestle SA - Business segments
      • Table Nestle SA - Key news
      • Table Nestle SA - Key offerings
      • Table Nestle SA - Segment focus
    • Senchasou.co ltd.
      • Table Senchasou.co ltd. - Overview
      • Table Senchasou.co ltd. - Product / Service
      • Table Senchasou.co ltd. - Key offerings
    • Tata Consumer Products Ltd.
      • Table Tata Consumer Products Ltd. - Overview
      • Table Tata Consumer Products Ltd. - Business segments
      • Table Tata Consumer Products Ltd. - Key offerings
      • Table Tata Consumer Products Ltd. - Segment focus
    • The Hain Celestial Group Inc.
      • Table The Hain Celestial Group Inc. - Overview
      • Table The Hain Celestial Group Inc. - Business segments
      • Table The Hain Celestial Group Inc. - Key news
      • Table The Hain Celestial Group Inc. - Key offerings
      • Table The Hain Celestial Group Inc. - Segment focus
    • The Republic of Tea Inc.
      • Table The Republic of Tea Inc. - Overview
      • Table The Republic of Tea Inc. - Product / Service
      • Table The Republic of Tea Inc. - Key offerings
    • Williamson Magor and Co. Ltd.
      • Table Williamson Magor and Co. Ltd. - Overview
      • Table Williamson Magor and Co. Ltd. - Product / Service
      • Table Williamson Magor and Co. Ltd. - Key offerings
    • Yunnan Dayi Tea Industry Group Co. Ltd.
      • Table Yunnan Dayi Tea Industry Group Co. Ltd. - Overview
      • Table Yunnan Dayi Tea Industry Group Co. Ltd. - Product / Service
      • Table Yunnan Dayi Tea Industry Group Co. Ltd. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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