Global Tablets Market 2024-2028

Global Tablets Market 2024-2028


The tablets market is forecasted to grow by USD 21181.54 mn during 2023-2028, accelerating at a CAGR of 5.56% during the forecast period. The report on the tablets market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by technological advances in tablets, growing integration of ai and voice assistants in tablets, and growing focus on improved productivity and multitasking in tablets.

Technavio's tablets market is segmented as below:

By Type
  • Slate
  • Hybrid
  • Rugged
By OS
  • Android
  • iOS
  • Windows OS
By Geographical Landscape
  • APAC
  • Europe
  • North America
  • Middle East and Africa
  • South America
This study identifies the growing integration of ar, vr, and ai in smart classrooms contributes to increased adoption of tablets as one of the prime reasons driving the tablets market growth during the next few years. Also, increasing demand for rugged tablets from defense sector and rising new product launches by market vendors will lead to sizable demand in the market.

The report on the tablets market covers the following areas:
  • Tablets market sizing
  • Tablets market forecast
  • Tablets market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading tablets market vendors that include Acer Inc., Alphabet Inc., Apple Inc., ARCHOS SA, ASUSTeK Computer Inc., Chuwi Innovation Ltd., Getac Technology Corp., HP Inc., HTC Corp., Huawei Technologies Co. Ltd., Hyundai Motor Co., Lava International Ltd., Lenovo Group Ltd., LG Electronics Inc., Microsoft Corp., MilDef Group AB, Nokia Corp., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sony Group Corp., Toshiba Corp., and Xiaomi Communications Co. Ltd.. Also, the tablets market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Market Segmentation by OS
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global tablets market 2018 - 2022
      • Table Historic Market Size – Data Table on global tablets market 2018 - 2022 ($ million)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Type Segment 2018 - 2022 ($ million)
    • OS Segment Analysis 2018 - 2022
      • Table Historic Market Size – OS Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Slate - Market size and forecast 2023-2028
      • Table Chart on Slate - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Slate - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Slate - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Slate - Year-over-year growth 2023-2028 (%)
    • Hybrid - Market size and forecast 2023-2028
      • Table Chart on Hybrid - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Hybrid - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Hybrid - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Hybrid - Year-over-year growth 2023-2028 (%)
    • Rugged - Market size and forecast 2023-2028
      • Table Chart on Rugged - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Rugged - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Rugged - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Rugged - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Market Segmentation by OS
    • Market segments
      • Table Chart on OS - Market share 2023-2028 (%)
      • Table Data Table on OS - Market share 2023-2028 (%)
    • Comparison by OS
      • Table Chart on Comparison by OS
      • Table Data Table on Comparison by OS
    • Android - Market size and forecast 2023-2028
      • Table Chart on Android - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Android - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Android - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Android - Year-over-year growth 2023-2028 (%)
    • iOS - Market size and forecast 2023-2028
      • Table Chart on iOS - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on iOS - Market size and forecast 2023-2028 ($ million)
      • Table Chart on iOS - Year-over-year growth 2023-2028 (%)
      • Table Data Table on iOS - Year-over-year growth 2023-2028 (%)
    • Windows OS - Market size and forecast 2023-2028
      • Table Chart on Windows OS - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Windows OS - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Windows OS - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Windows OS - Year-over-year growth 2023-2028 (%)
    • Market opportunity by OS
      • Table Market opportunity by OS ($ million)
      • Table Data Table on Market opportunity by OS ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Technological advances in tablets
      • Growing integration of AI and voice assistants in tablets
      • Growing focus on improved productivity and multitasking in tablets
    • Market challenges
      • Privacy and security concerns related to tablets
      • Competition from other alternative devices
      • High initial procurement cost of rugged tablets
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Growing integration of AR, VR, and AI in smart classrooms contributes to increased adoption of tablets
      • Increasing demand for rugged tablets from defense sector
      • Rising new product launches by market vendors
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Acer Inc.
      • Table Acer Inc. - Overview
      • Table Acer Inc. - Business segments
      • Table Acer Inc. - Key news
      • Table Acer Inc. - Key offerings
      • Table Acer Inc. - Segment focus
    • Alphabet Inc.
      • Table Alphabet Inc. - Overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Key news
      • Table Alphabet Inc. - Key offerings
      • Table Alphabet Inc. - Segment focus
    • Apple Inc.
      • Table Apple Inc. - Overview
      • Table Apple Inc. - Business segments
      • Table Apple Inc. - Key news
      • Table Apple Inc. - Key offerings
      • Table Apple Inc. - Segment focus
    • ASUSTeK Computer Inc.
      • Table ASUSTeK Computer Inc. - Overview
      • Table ASUSTeK Computer Inc. - Product / Service
      • Table ASUSTeK Computer Inc. - Key news
      • Table ASUSTeK Computer Inc. - Key offerings
    • HP Inc.
      • Table HP Inc. - Overview
      • Table HP Inc. - Business segments
      • Table HP Inc. - Key news
      • Table HP Inc. - Key offerings
      • Table HP Inc. - Segment focus
    • HTC Corp.
      • Table HTC Corp. - Overview
      • Table HTC Corp. - Product / Service
      • Table HTC Corp. - Key offerings
    • Huawei Technologies Co. Ltd.
      • Table Huawei Technologies Co. Ltd. - Overview
      • Table Huawei Technologies Co. Ltd. - Business segments
      • Table Huawei Technologies Co. Ltd. - Key news
      • Table Huawei Technologies Co. Ltd. - Key offerings
      • Table Huawei Technologies Co. Ltd. - Segment focus
    • Hyundai Motor Co.
      • Table Hyundai Motor Co. - Overview
      • Table Hyundai Motor Co. - Business segments
      • Table Hyundai Motor Co. - Key news
      • Table Hyundai Motor Co. - Key offerings
      • Table Hyundai Motor Co. - Segment focus
    • Lenovo Group Ltd.
      • Table Lenovo Group Ltd. - Overview
      • Table Lenovo Group Ltd. - Business segments
      • Table Lenovo Group Ltd. - Key news
      • Table Lenovo Group Ltd. - Key offerings
      • Table Lenovo Group Ltd. - Segment focus
    • LG Electronics Inc.
      • Table LG Electronics Inc. - Overview
      • Table LG Electronics Inc. - Product / Service
      • Table LG Electronics Inc. - Key offerings
    • Microsoft Corp.
      • Table Microsoft Corp. - Overview
      • Table Microsoft Corp. - Business segments
      • Table Microsoft Corp. - Key news
      • Table Microsoft Corp. - Key offerings
      • Table Microsoft Corp. - Segment focus
    • Nokia Corp.
      • Table Nokia Corp. - Overview
      • Table Nokia Corp. - Business segments
      • Table Nokia Corp. - Key offerings
      • Table Nokia Corp. - Segment focus
    • Panasonic Holdings Corp.
      • Table Panasonic Holdings Corp. - Overview
      • Table Panasonic Holdings Corp. - Business segments
      • Table Panasonic Holdings Corp. - Key news
      • Table Panasonic Holdings Corp. - Key offerings
      • Table Panasonic Holdings Corp. - Segment focus
    • Samsung Electronics Co. Ltd.
      • Table Samsung Electronics Co. Ltd. - Overview
      • Table Samsung Electronics Co. Ltd. - Business segments
      • Table Samsung Electronics Co. Ltd. - Key news
      • Table Samsung Electronics Co. Ltd. - Key offerings
      • Table Samsung Electronics Co. Ltd. - Segment focus
    • Sony Group Corp.
      • Table Sony Group Corp. - Overview
      • Table Sony Group Corp. - Business segments
      • Table Sony Group Corp. - Key news
      • Table Sony Group Corp. - Key offerings
      • Table Sony Group Corp. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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