Global Sustainable Tourism Market 2023-2027

Global Sustainable Tourism Market 2023-2027

Technavio has been monitoring the sustainable tourism market and it is poised to grow by $335.93 bn during 2023-2027, accelerating at a CAGR of 9.54% during the forecast period. Our report on the sustainable tourism market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by large tourism companies implementing sustainable tourism practices, shifting preference toward local and authentic experiences, and the increasing number of travelers opting for new types of tourism.

Technavio's sustainable tourism market is segmented as below:

By Type

  • Domestic
  • International
By Booking Channel
  • Phone booking
  • Online booking
  • In-person booking
By Geography
  • Europe
  • North America
  • APAC
  • South America
  • Middle East and Africa
This study identifies the increase in eco-conscious travelers as one of the prime reasons driving the sustainable tourism market growth during the next few years. Also, the rising popularity of sustainable organic tourism and the increase in internet access and online testimonials will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the sustainable tourism market covers the following areas:
  • Sustainable tourism market sizing
  • Sustainable tourism market forecast
  • Sustainable tourism market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sustainable tourism market vendors that include Adventure Alternative Ltd., And Beyond Holdings Proprietary Ltd., Aracari Travel, Beyonder Experiences LLP, BOUTECO Ltd., Earth Changers, G Adventures, Global Himalayan Expedition, Intrepid Group, Kind Traveler PBC, Kynder, Mojosurf, NATIVE TOURS INC., Responsible Travel, Rickshaw Travel Ltd., Steppes Travel Ltd., The Blue Yonder, Undiscovered Mountains Ltd., Wild Frontiers Adventure Travel Ltd., and Wilderness Safaris. Also, the sustainable tourism market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Type
      • Table Executive Summary - Chart on Market Segmentation by Channel
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global sustainable tourism market 2017 - 2021
      • Table Historic Market Size - Data Table on Global sustainable tourism market 2017 - 2021 ($ billion)
    • Type Segment Analysis 2017 - 2021
      • Table Historic Market Size - Type Segment 2017 - 2021 ($ billion)
    • Channel Segment Analysis 2017 - 2021
      • Table Historic Market Size - Channel Segment 2017 - 2021 ($ billion)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size - Country Segment 2017 - 2021 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2022-2027 (%)
      • Table Data Table on Type - Market share 2022-2027 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Domestic - Market size and forecast 2022-2027
      • Table Chart on Domestic - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Domestic - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Domestic - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Domestic - Year-over-year growth 2022-2027 (%)
    • International - Market size and forecast 2022-2027
      • Table Chart on International - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on International - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on International - Year-over-year growth 2022-2027 (%)
      • Table Data Table on International - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ billion)
  • Market Segmentation by Channel
    • Market segments
      • Table Chart on Channel - Market share 2022-2027 (%)
      • Table Data Table on Channel - Market share 2022-2027 (%)
    • Comparison by Channel
      • Table Chart on Comparison by Channel
      • Table Data Table on Comparison by Channel
    • Phone booking - Market size and forecast 2022-2027
      • Table Chart on Phone booking - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Phone booking - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Phone booking - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Phone booking - Year-over-year growth 2022-2027 (%)
    • Online booking - Market size and forecast 2022-2027
      • Table Chart on Online booking - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Online booking - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Online booking - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Online booking - Year-over-year growth 2022-2027 (%)
    • In-person booking - Market size and forecast 2022-2027
      • Table Chart on In-person booking - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on In-person booking - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on In-person booking - Year-over-year growth 2022-2027 (%)
      • Table Data Table on In-person booking - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Channel
      • Table Market opportunity by Channel ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • France - Market size and forecast 2022-2027
      • Table Chart on France - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on France - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on France - Year-over-year growth 2022-2027 (%)
      • Table Data Table on France - Year-over-year growth 2022-2027 (%)
    • Japan - Market size and forecast 2022-2027
      • Table Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • Canada - Market size and forecast 2022-2027
      • Table Chart on Canada - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Large tourism companies implementing sustainable tourism practices
      • Shifting preference toward local and authentic experiences
      • Increasing number of travelers opting for new types of tourism
    • Market challenges
      • Inability of developing countries to implement sustainable tourism policies
      • High cost associated with green travel
      • Increased threat of terrorism
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Increase in eco-conscious travelers
      • Rising popularity of sustainable organic tourism
      • Increase in internet access and online testimonials
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Adventure Alternative Ltd.
      • Table Adventure Alternative Ltd. - Overview
      • Table Adventure Alternative Ltd. - Product / Service
      • Table Adventure Alternative Ltd. - Key offerings
    • And Beyond Holdings Proprietary Ltd.
      • Table And Beyond Holdings Proprietary Ltd. - Overview
      • Table And Beyond Holdings Proprietary Ltd. - Product / Service
      • Table And Beyond Holdings Proprietary Ltd. - Key offerings
    • Aracari Travel
      • Table Aracari Travel - Overview
      • Table Aracari Travel - Product / Service
      • Table Aracari Travel - Key offerings
    • BOUTECO Ltd.
      • Table BOUTECO Ltd. - Overview
      • Table BOUTECO Ltd. - Product / Service
      • Table BOUTECO Ltd. - Key offerings
    • G Adventures
      • Table G Adventures - Overview
      • Table G Adventures - Product / Service
      • Table G Adventures - Key offerings
    • Intrepid Group
      • Table Intrepid Group - Overview
      • Table Intrepid Group - Product / Service
      • Table Intrepid Group - Key offerings
    • Kind Traveler PBC
      • Table Kind Traveler PBC - Overview
      • Table Kind Traveler PBC - Product / Service
      • Table Kind Traveler PBC - Key offerings
    • Kynder
      • Table Kynder - Overview
      • Table Kynder - Product / Service
      • Table Kynder - Key offerings
    • Mojosurf
      • Table Mojosurf - Overview
      • Table Mojosurf - Product / Service
      • Table Mojosurf - Key offerings
    • Responsible Travel
      • Table Responsible Travel - Overview
      • Table Responsible Travel - Product / Service
      • Table Responsible Travel - Key offerings
    • Rickshaw Travel Ltd.
      • Table Rickshaw Travel Ltd. - Overview
      • Table Rickshaw Travel Ltd. - Product / Service
      • Table Rickshaw Travel Ltd. - Key offerings
    • Steppes Travel Ltd.
      • Table Steppes Travel Ltd. - Overview
      • Table Steppes Travel Ltd. - Product / Service
      • Table Steppes Travel Ltd. - Key offerings
    • Undiscovered Mountains Ltd.
      • Table Undiscovered Mountains Ltd. - Overview
      • Table Undiscovered Mountains Ltd. - Product / Service
      • Table Undiscovered Mountains Ltd. - Key offerings
    • Wild Frontiers Adventure Travel Ltd.
      • Table Wild Frontiers Adventure Travel Ltd. - Overview
      • Table Wild Frontiers Adventure Travel Ltd. - Product / Service
      • Table Wild Frontiers Adventure Travel Ltd. - Key offerings
    • Wilderness Safaris
      • Table Wilderness Safaris - Overview
      • Table Wilderness Safaris - Product / Service
      • Table Wilderness Safaris - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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