Global Sports Sponsorship Market 2023-2027
The sports sponsorship market is forecasted to grow by USD 22.64 bn during 2022-2027, accelerating at a CAGR of 6.02% during the forecast period. The report on the sports sponsorship market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing sports sponsorship spending, emergence of new sports leagues, and rapid growth of sports industry and international sporting events.
Technavio's sports sponsorship market is segmented as below:
By Type
- Signage
- Digital activation
- Club and venue activation
- Others
By Application
- Competition sponsorship
- Training sponsorship
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
This study identifies the analytics gaining prominence in sports sponsorship as one of the prime reasons driving the sports sponsorship market growth during the next few years. Also, technological integration in sports sponsorship and growing popularity of fan zones in sports events will lead to sizable demand in the market.
The report on the sports sponsorship market covers the following areas:
- Sports sponsorship market sizing
- Sports sponsorship market forecast
- Sports sponsorship market analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sports sponsorship market vendors that include Adidas AG, Anheuser Busch InBev SA NV, Electronic Arts Inc., Etihad Airways PJSC, Hero MotoCorp Ltd., HX Entertainment Ltd., Hyundai Motor Co., MACRON SPA, Nike Inc., PUMA SE, Qatar Airways Group Q.C.S.C., Red Bull GmbH, Renault SAS, Rolex SA, Samsung Electronics Co. Ltd., Super Group SGHC Ltd., and The Coca Cola Co.. Also, the sports sponsorship market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.