Global Soft Drinks Market 2023-2027

Global Soft Drinks Market 2023-2027

Technavio has been monitoring the soft drinks market and it is poised to grow by $622.47 bn during 2023-2027, accelerating at a CAGR of 9.98% during the forecast period. Our report on the soft drinks market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by hectic lifestyles and the need for instant energy, strengthening distribution networks and collaborations, and packaging innovations.

Technavio's soft drinks market is segmented as below:

By Product

  • Carbonated soft drinks
  • Juices and juice concentrates
  • Bottled water
  • RTD tea and coffee
  • Others
By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the increasing demand for craft soft drinks as one of the prime reasons driving the soft drinks market growth during the next few years. Also, the use of soft drinks as a mixer for alcoholic beverages and the prominence of probiotic drinks in weight management will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the soft drinks market covers the following areas:
  • Soft drinks market sizing
  • Soft drinks market forecast
  • Soft drinks market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading soft drinks market vendors that include Asahi Group Holdings Ltd., Danone SA, Del Monte Pacific Ltd., Dongpeng Beverage Group Co. Ltd., Keurig Dr Pepper, Kirin Holdings Co. Ltd., Mondelez International Inc., Monster Energy Co., National Beverage Corp., Nestle SA, Otsuka Holdings Co. Ltd., Parle Agro Pvt Ltd., PepsiCo Inc., POSTOBON S.A, Purity Soft Drinks Ltd., Red Bull GmbH, Refresco Group BV, Starbucks Corp., Suntory Holdings Ltd., and Tata Consumer Products Ltd. Also, the soft drinks market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Product
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global soft drinks market 2017 - 2021
      • Table Historic Market Size - Data Table on Global soft drinks market 2017 - 2021 ($ billion)
    • Product Segment Analysis 2017 - 2021
      • Table Historic Market Size - Product Segment 2017 - 2021 ($ billion)
    • Distribution channel Segment Analysis 2017 - 2021
      • Table Historic Market Size - Distribution channel Segment 2017 - 2021 ($ billion)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size - Country Segment 2017 - 2021 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2022-2027 (%)
      • Table Data Table on Product - Market share 2022-2027 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Carbonated soft drinks - Market size and forecast 2022- 2027
      • Table Chart on Carbonated soft drinks - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Carbonated soft drinks - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Carbonated soft drinks - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Carbonated soft drinks - Year-over-year growth 2022-2027 (%)
    • Juices and juice concentrates - Market size and forecast 2022-2027
      • Table Chart on Juices and juice concentrates - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Juices and juice concentrates - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Juices and juice concentrates - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Juices and juice concentrates - Year-over-year growth 2022-2027 (%)
    • Bottled water - Market size and forecast 2022-2027
      • Table Chart on Bottled water - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Bottled water - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Bottled water - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Bottled water - Year-over-year growth 2022-2027 (%)
    • RTD tea and coffee - Market size and forecast 2022-2027
      • Table Chart on RTD tea and coffee - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on RTD tea and coffee - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on RTD tea and coffee - Year-over-year growth 2022-2027 (%)
      • Table Data Table on RTD tea and coffee - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ billion)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2022-2027 (%)
      • Table Data Table on Distribution Channel - Market share 2022-2027 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2022-2027
      • Table Chart on Offline - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • Online - Market size and forecast 2022-2027
      • Table Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Online - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Online - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Japan - Market size and forecast 2022-2027
      • Table Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Hectic lifestyle and need for instant energy
      • Strengthening distribution networks and collaborations
      • Packaging innovations
    • Market challenges
      • Increasing obesity rates and related issues
      • Easy availability of counterfeit products
      • Implementation of sugar tax
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Increasing demand for craft soft drinks
      • Use of soft drinks as a mixer for alcoholic beverages
      • Prominence of probiotic drinks in weight management
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Asahi Group Holdings Ltd.
      • Table Asahi Group Holdings Ltd. - Overview
      • Table Asahi Group Holdings Ltd. - Business segments
      • Table Asahi Group Holdings Ltd. - Key news
      • Table Asahi Group Holdings Ltd. - Key offerings
      • Table Asahi Group Holdings Ltd. - Segment focus
    • Danone SA
      • Table Danone SA - Overview
      • Table Danone SA - Business segments
      • Table Danone SA - Key news
      • Table Danone SA - Key offerings
      • Table Danone SA - Segment focus
    • Del Monte Pacific Ltd.
      • Table Del Monte Pacific Ltd. - Overview
      • Table Del Monte Pacific Ltd. - Business segments
      • Table Del Monte Pacific Ltd. - Key offerings
      • Table Del Monte Pacific Ltd. - Segment focus
    • Dongpeng Beverage Group Co. Ltd.
      • Table Dongpeng Beverage Group Co. Ltd. - Overview
      • Table Dongpeng Beverage Group Co. Ltd. - Product / Service
      • Table Dongpeng Beverage Group Co. Ltd. - Key offerings
    • Keurig Dr Pepper
      • Table Keurig Dr Pepper - Overview
      • Table Keurig Dr Pepper - Product / Service
      • Table Keurig Dr Pepper - Key offerings
    • Kirin Holdings Co. Ltd.
      • Table Kirin Holdings Co. Ltd. - Overview
      • Table Kirin Holdings Co. Ltd. - Business segments
      • Table Kirin Holdings Co. Ltd. - Key offerings
      • Table Kirin Holdings Co. Ltd. - Segment focus
    • Mondelez International Inc.
      • Table Mondelez International Inc. - Overview
      • Table Mondelez International Inc. - Business segments
      • Table Mondelez International Inc. - Key news
      • Table Mondelez International Inc. - Key offerings
      • Table Mondelez International Inc. - Segment focus
    • Monster Energy Co.
      • Table Monster Energy Co. - Overview
      • Table Monster Energy Co. - Product / Service
      • Table Monster Energy Co. - Key offerings
    • National Beverage Corp.
      • Table National Beverage Corp. - Overview
      • Table National Beverage Corp. - Product / Service
      • Table National Beverage Corp. - Key offerings
    • Nestle SA
      • Table Nestle SA - Overview
      • Table Nestle SA - Business segments
      • Table Nestle SA - Key news
      • Table Nestle SA - Key offerings
      • Table Nestle SA - Segment focus
    • Otsuka Holdings Co. Ltd.
      • Table Otsuka Holdings Co. Ltd. - Overview
      • Table Otsuka Holdings Co. Ltd. - Business segments
      • Table Otsuka Holdings Co. Ltd. - Key offerings
      • Table Otsuka Holdings Co. Ltd. - Segment focus
    • Parle Agro Pvt Ltd.
      • Table Parle Agro Pvt Ltd. - Overview
      • Table Parle Agro Pvt Ltd. - Product / Service
      • Table Parle Agro Pvt Ltd. - Key offerings
    • PepsiCo Inc.
      • Table PepsiCo Inc. - Overview
      • Table PepsiCo Inc. - Business segments
      • Table PepsiCo Inc. - Key news
      • Table PepsiCo Inc. - Key offerings
      • Table PepsiCo Inc. - Segment focus
    • POSTOBON S.A
      • Table POSTOBON S.A - Overview
      • Table POSTOBON S.A - Product / Service
      • Table POSTOBON S.A - Key offerings
    • Purity Soft Drinks Ltd.
      • Table Purity Soft Drinks Ltd. - Overview
      • Table Purity Soft Drinks Ltd. - Product / Service
      • Table Purity Soft Drinks Ltd. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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