Global Social Networking Market 2023-2027
Technavio has been monitoring the social networking market and is forecast to grow by USD 163.6 bn during 2022-2027, accelerating at a CAGR of 16.9% during the forecast period. Our report on the social networking market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased internet penetration, collaborations and partnerships among vendors, and soaring demand for video content.
Technavio's social networking market is segmented as below:
By Type
- Advertising
- In-app purchase
- Paid apps
By Distribution Channel
By Geography
- North America
- APAC
- Europe
- South America
- Middle East and Africa
This study identifies the social media advertisements gaining traction as one of the prime reasons driving the social networking market growth during the next few years. Also, the growing penetration of smartphones and frequent product development will lead to sizable demand in the market.
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the social networking market covers the following areas:
- Social networking market sizing
- Social networking market forecast
- Social networking market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social networking market vendors that include Alphabet Inc., Automattic Inc., ByteDance Ltd., Discord Inc., Ebates Performance Marketing Inc., LinkedIn Corp., MediaLab.Ai, Meetup, Meta Platforms Inc., Myspace LLC, Nextdoor Holdings Inc., Pinterest Inc., Quora Inc., Reddit Inc., Snap Inc., Telegram Group Inc., Tencent Holdings Ltd., Twitter Inc., Yelp Inc., and Z Holdings Group. Also, the social networking market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.