Global Social Media Analytics Market 2024-2028

Global Social Media Analytics Market 2024-2028

The social media analytics market is forecasted to grow by USD 14009.9 mn during 2023-2028, accelerating at a CAGR of 31.33% during the forecast period. The report on the social media analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing availability and complexity of data, increasing adoption of visual and image analytics, and integration of social media analytics with marketing automation and crm.

Technavio's social media analytics market is segmented as below:

By Application

• Sales and marketing management
• Customer experience management
• Competitive intelligence
• Risk management
• Public safety and law enforcement

By End-user

• Retail
• Government
• Media and entertainment
• Travel
• Others

By Deployment

• On-premise
• Cloud

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the surging use of advanced targeting options as one of the prime reasons driving the social media analytics market growth during the next few years. Also, emergence of multichannel analytics platform and rise of social listening and sentiment analysis will lead to sizable demand in the market.

The report on the social media analytics market covers the following areas:

• Social media analytics market sizing
• Social media analytics market forecast
• Social media analytics market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social media analytics market vendors that include Adobe Inc., Agorapulse SAS, Big Propeller LLC, Brand24 Global Inc., Cision US Inc., Digimind, GoodData Corp., International Business Machines Corp., Khoros LLC, Meltwater NV, MetaQuotes Ltd., NetBase Solutions Inc., Oracle Corp., Reputation Group of Companies, Salesforce Inc., SAP SE, SAS Institute Inc., Simplify360, Sprout Social Inc., and Talkwalker Sarl. Also, the social media analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.