Global Social Commerce Market 2024-2028
The social commerce market is forecasted to grow by USD 8885.5 bn during 2023-2028, accelerating at a CAGR of 41.53% during the forecast period. The report on the social commerce market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by personalized shopping experience and diverse product portfolios on social commerce platforms, increasing use of social media advertising, and rising number of mobile internet users.
Technavio's social commerce market is segmented as below:
By Device
- Laptops and PCs
- Mobiles
- Tablets
- Others
By Business Segment
- Business to consumer
- Business to business
- Consumer to consumer
By Geographical Landscape
- APAC
- North America
- Europe
- South America
- Middle East and Africa
This study identifies the technological advances in social media as one of the prime reasons driving the social commerce market growth during the next few years. Also, increased adoption of rtb and emergence of cross-device marketing techniques will lead to sizable demand in the market.
The report on the social commerce market covers the following areas:
- Social commerce market sizing
- Social commerce market forecast
- Social commerce market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social commerce market vendors that include Advance, Alibaba Group Holding Ltd., Automattic Inc., ByteDance Ltd., Charlton Media Group, Etsy Inc., Eventbrite Inc., Fashnear Technologies Pvt. Ltd., iQIYI Inc., Meta Platforms Inc., Microsoft Corp., One97 Communications Ltd., PayPal Holdings Inc., PDD Holdings, Renren Inc., Shopify Inc., SINA Corp., Tencent Holdings Ltd., Twitter Inc., and Verizon Communications Inc.. Also, the social commerce market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.