Global Smoothies Market 2024-2028

Smoothies Market 2024-2028


The smoothies market is forecasted to grow by USD 709.6 mn during 2023-2028, accelerating at a CAGR of 6.14% during the forecast period. The report on the smoothies market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing number of smoothie outlets, increasing awareness about health benefits of smoothies, and increasing urbanization and changing consumer lifestyles.

Technavio's smoothies market is segmented as below:
  • By Consumption Pattern
  • Out of home
  • At home
  • By Product
  • Fruit based
  • Vegetable based
  • Dairy based
  • Others
  • By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the product launches as one of the prime reasons driving the smoothies market growth during the next few years. Also, increasing product innovations and increasing demand for organic and gluten-free smoothies will lead to sizable demand in the market.

The report on the smoothies market covers the following areas:
  • Smoothies market sizing
  • Smoothies market forecast
  • Smoothies market industry analysis
The vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smoothies market vendors that include Barfresh Food Group Inc., Campbell Soup Co., Crussh, Daily Harvest Inc., Focus Brands LLC, Happy Planet Foods Inc., Jamba Juice Franchisor SPV LLC, KOIA, Mars Inc., Maui Wowi, MTY Food Group Inc., Nestle SA, NOKA Organics LLC, Parle Agro Pvt Ltd., PepsiCo Inc., Robeks Corp., Smoothie King Franchises Inc., The Coca Cola Co., The Hain Celestial Group Inc., The Kraft Heinz Co., The Smoothie Bombs, and Tropical Smoothie Cafe LLC. Also, the smoothies market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global Smoothies Market 2018 - 2022
      • Table Historic Market Size - Data Table on Global Smoothies Market 2018 - 2022 ($ million)
    • Consumption Pattern segment analysis 2018 - 2022
    • Product segment analysis 2018 - 2022
    • Geography segment analysis 2018 - 2022
    • Country segment analysis 2018 - 2022
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Consumption Pattern
    • Market segments
      • Table Data Table on Consumption Pattern - Market share 2023-2028 (%)
    • Comparison by Consumption Pattern
      • Table Data Table on Comparison by Consumption Pattern
    • Out of home - Market size and forecast 2023-2028
      • Table Data Table on Out of home - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Out of home - Year-over-year growth 2023-2028 (%)
    • At home - Market size and forecast 2023-2028
      • Table Data Table on At home - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on At home - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Consumption Pattern
      • Table Data Table on Market opportunity by Consumption Pattern ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Fruit based - Market size and forecast 2023-2028
      • Table Data Table on Fruit based - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Fruit based - Year-over-year growth 2023-2028 (%)
    • Vegetable based - Market size and forecast 2023-2028
      • Table Data Table on Vegetable based - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Vegetable based - Year-over-year growth 2023-2028 (%)
    • Dairy based - Market size and forecast 2023-2028
      • Table Data Table on Dairy based - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Dairy based - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023-2028
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • India - Market size and forecast 2023-2028
      • Table Data Table on India - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on India - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Increasing number of smoothie outlets
      • Increasing awareness about health benefits of smoothies
      • Increasing urbanization and changing consumer lifestyles
    • Market challenges
      • Increasing competition from substitutes
      • Fluctuating prices of fruits and vegetables
      • Stringent regulations on smoothies
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Product launches
      • Increasing product innovations
      • Increasing demand for organic and gluten-free smoothies
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • Barfresh Food Group Inc.
    • Campbell Soup Co.
    • Daily Harvest Inc.
    • Focus Brands LLC
    • Happy Planet Foods Inc.
    • KOIA
    • MTY Food Group Inc.
    • NOKA Organics LLC
    • PepsiCo Inc.
    • Smoothie King Franchises Inc.
    • The Coca Cola Co.
    • The Hain Celestial Group Inc.
    • The Kraft Heinz Co.
    • The Smoothie Bombs
    • Tropical Smoothie Cafe LLC
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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