Global Smart TV Sticks Market 2024-2028

Global Smart TV Sticks Market 2024-2028


The smart tv sticks market is forecasted to grow by USD 635.08 mn during 2023-2028, accelerating at a CAGR of 8.06% during the forecast period. The report on the smart tv sticks market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing smart home ecosystem, increased benefits of smart tv sticks, and advantages of OTT platforms over cable TV providers.

Technavio's smart tv sticks market is segmented as below:

By Type
  • Non-4K
  • 4K and above
By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the rise of ai-powered content recommendations as one of the prime reasons driving the smart tv sticks market growth during the next few years. Also, enhanced gaming capabilities of smart tv sticks and increasing penetration of smart tvs worldwide will lead to sizable demand in the market.

The report on the smart tv sticks market covers the following areas:
  • Smart tv sticks market sizing
  • Smart tv sticks market forecast
  • Smart tv sticks market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smart tv sticks market vendors that include Actions Microelectronics Co. Ltd., Airtame Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., ASUSTeK Computer Inc., Bharti Airtel Ltd., CloudWalker Streaming Technologies Pvt. Ltd., Dish TV India Ltd., Geniatech Inc., Matricom, NVIDIA Corp., Shenzhen Rikomagic Tech Corp. Ltd., Shenzhen Tomato Technology Co. Ltd., Topleo Technology Ltd., Xiaomi Communications Co. Ltd., Roku Inc., and MECOOL. Also, the smart tv sticks market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Type
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global smart TV sticks market 2018 - 2022
      • Table Historic Market Size - Data Table on global smart tv sticks market 2018 - 2022 ($ million)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size - Type Segment 2018 - 2022 ($ million)
    • Distribution channel Segment Analysis 2018 - 2022
      • Table Historic Market Size - Distribution channel Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size - Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size - Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Non-4K - Market size and forecast 2023-2028
      • Table Chart on Non-4K - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Non-4K - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Non-4K - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Non-4K - Year-over-year growth 2023-2028 (%)
    • 4K and above - Market size and forecast 2023-2028
      • Table Chart on 4K and above - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on 4K and above - Market size and forecast 2023-2028 ($ million)
      • Table Chart on 4K and above - Year-over-year growth 2023-2028 (%)
      • Table Data Table on 4K and above - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Canada - Market size and forecast 2023-2028
      • Table Chart on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing smart home ecosystem
      • Increased benefits of smart TV sticks
      • Advantages of OTT platforms over cable TV providers
    • Market challenges
      • Rising use of mobile electronic devices
      • Issues related to connectivity and network infrastructure
      • Security issues related to smart TV sticks
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Rise of AI-powered content recommendations
      • Enhanced gaming capabilities of smart TV sticks
      • Increasing penetration of smart TVs worldwide
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Actions Microelectronics Co. Ltd.
      • Table Actions Microelectronics Co. Ltd. - Overview
      • Table Actions Microelectronics Co. Ltd. - Product / Service
      • Table Actions Microelectronics Co. Ltd. - Key offerings
    • Alphabet Inc.
      • Table Alphabet Inc. - Overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Key news
      • Table Alphabet Inc. - Key offerings
      • Table Alphabet Inc. - Segment focus
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Key offerings
      • Table Amazon.com Inc. - Segment focus
    • Apple Inc.
      • Table Apple Inc. - Overview
      • Table Apple Inc. - Business segments
      • Table Apple Inc. - Key news
      • Table Apple Inc. - Key offerings
      • Table Apple Inc. - Segment focus
    • ASUSTeK Computer Inc.
      • Table ASUSTeK Computer Inc. - Overview
      • Table ASUSTeK Computer Inc. - Product / Service
      • Table ASUSTeK Computer Inc. - Key news
      • Table ASUSTeK Computer Inc. - Key offerings
    • Bharti Airtel Ltd.
      • Table Bharti Airtel Ltd. - Overview
      • Table Bharti Airtel Ltd. - Business segments
      • Table Bharti Airtel Ltd. - Key news
      • Table Bharti Airtel Ltd. - Key offerings
      • Table Bharti Airtel Ltd. - Segment focus
    • CloudWalker Streaming Technologies Pvt. Ltd.
      • Table CloudWalker Streaming Technologies Pvt. Ltd. - Overview
      • Table CloudWalker Streaming Technologies Pvt. Ltd. - Product / Service
      • Table CloudWalker Streaming Technologies Pvt. Ltd. - Key offerings
    • Dish TV India Ltd.
      • Table Dish TV India Ltd. - Overview
      • Table Dish TV India Ltd. - Product / Service
      • Table Dish TV India Ltd. - Key offerings
    • Geniatech Inc.
      • Table Geniatech Inc. - Overview
      • Table Geniatech Inc. - Product / Service
      • Table Geniatech Inc. - Key offerings
    • Matricom
      • Table Matricom - Overview
      • Table Matricom - Product / Service
      • Table Matricom - Key offerings
    • NVIDIA Corp.
      • Table NVIDIA Corp. - Overview
      • Table NVIDIA Corp. - Business segments
      • Table NVIDIA Corp. - Key news
      • Table NVIDIA Corp. - Key offerings
      • Table NVIDIA Corp. - Segment focus
    • Roku Inc.
      • Table Roku Inc. - Overview
      • Table Roku Inc. - Business segments
      • Table Roku Inc. - Key offerings
      • Table Roku Inc. - Segment focus
    • Shenzhen Rikomagic Tech Corp. Ltd.
      • Table Shenzhen Rikomagic Tech Corp. Ltd. - Overview
      • Table Shenzhen Rikomagic Tech Corp. Ltd. - Product / Service
      • Table Shenzhen Rikomagic Tech Corp. Ltd. - Key offerings
    • Shenzhen Tomato Technology Co. Ltd.
      • Table Shenzhen Tomato Technology Co. Ltd. - Overview
      • Table Shenzhen Tomato Technology Co. Ltd. - Product / Service
      • Table Shenzhen Tomato Technology Co. Ltd. - Key offerings
    • Xiaomi Communications Co. Ltd.
      • Table Xiaomi Communications Co. Ltd. - Overview
      • Table Xiaomi Communications Co. Ltd. - Business segments
      • Table Xiaomi Communications Co. Ltd. - Key news
      • Table Xiaomi Communications Co. Ltd. - Key offerings
      • Table Xiaomi Communications Co. Ltd. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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