Global Smart TV Market 2025-2029

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	246 Pages	TechNavio	February, 2025	INF19659136

Best Price Guarantee
Price	from $2,500
Length	246 Pages
Publisher	TechNavio
Published Date	February, 2025
SKU	INF19659136

Smart TV Market 2025-2029

The smart TV market is forecasted to grow by USD 149.5 billion during 2024-2029, accelerating at a CAGR of 16.8% during the forecast period. The report on the smart TV market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by technological advancements in TV resolution, rising popularity of OTT content in smart TV, and growing prominence of online sales.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's smart TV market is segmented as below:

By Distribution Channel

Offline
Online

By Application

Below 32 inches
32 to 45 inches
46 to 55 inches
56 to 65 inches
Above 65 inches

By Type

4K
Full HD
HD
8K

By Display Type

LED
OLED
QLED

By Geographical Landscape

APAC
Europe
North America
South America
Middle East and Africa

This study identifies the growing influence of digital media on smart TV advertising and marketing as one of the prime reasons driving the smart TV market growth during the next few years. Also, rising demand for smart TV in emerging countries and integration of AI and voice assistants into smart TV will lead to sizable demand in the market.

The report on the smart TV market covers the following areas:

Smart TV Market sizing
Smart TV Market forecast
Smart TV Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smart TV market vendors that include Apple Inc., BBK Electronics Corp. Ltd., Haier Smart Home Co. Ltd., Hisense International Co. Ltd., Koninklijke Philips NV, LG Corp., MIRC Electronics Ltd., OnePlus Technology Co. Ltd., Panasonic Holdings Corp., Roku Inc., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd., Sony Group Corp., TCL Industries Holdings Co. Ltd., Toshiba Corp., Videocon Industries Ltd., VIZIO Holding Corp., Westinghouse Electric Corp, and Xiaomi Inc.. Also, the smart TV market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Executive Summary
- Market overview
  - Table Executive Summary - Data Table on Market Overview
  - Table Executive Summary - Data Table on Incremental Growth
Technavio Analysis
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Criticality of inputs and Factors of differentiation
- Factors of disruption
- Impact of drivers and challenges
Market Landscape
- Market ecosystem
  - Table Data Table on - Parent Market
- Market characteristics
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2024
- Market outlook: Forecast for 2024-2029
  - Table Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on Global Market: Year-over-year growth 2024-2029 (%)
Historic Market Size
- Global Smart TV Market 2019 - 2023
  - Table Historic Market Size - Data Table on Global Smart TV Market 2019 - 2023 ($ billion)
- Distribution Channel segment analysis 2019 - 2023
- Application segment analysis 2019 - 2023
- Type segment analysis 2019 - 2023
- Display Type segment analysis 2019 - 2023
- Geography segment analysis 2019 - 2023
- Country segment analysis 2019 - 2023
Qualitative Analysis
- Impact of AI on the global smart TV market
Five Forces Analysis
- Five forces summary
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Distribution Channel
- Market segments
  - Table Data Table on Distribution Channel - Market share 2024-2029 (%)
- Comparison by Distribution Channel
  - Table Data Table on Comparison by Distribution Channel
- Offline - Market size and forecast 2024-2029
  - Table Data Table on Offline - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on Offline - Year-over-year growth 2024-2029 (%)
- Online - Market size and forecast 2024-2029
  - Table Data Table on Online - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on Online - Year-over-year growth 2024-2029 (%)
- Market opportunity by Distribution Channel
  - Table Data Table on Market opportunity by Distribution Channel ($ billion)
Market Segmentation by Application
- Market segments
  - Table Data Table on Application - Market share 2024-2029 (%)
- Comparison by Application
  - Table Data Table on Comparison by Application
- Below 32 inches - Market size and forecast 2024-2029
  - Table Data Table on Below 32 inches - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on Below 32 inches - Year-over-year growth 2024-2029 (%)
- 32 to 45 inches - Market size and forecast 2024-2029
  - Table Data Table on 32 to 45 inches - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on 32 to 45 inches - Year-over-year growth 2024-2029 (%)
- 46 to 55 inches - Market size and forecast 2024-2029
  - Table Data Table on 46 to 55 inches - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on 46 to 55 inches - Year-over-year growth 2024-2029 (%)
- 56 to 65 inches - Market size and forecast 2024-2029
  - Table Data Table on 56 to 65 inches - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on 56 to 65 inches - Year-over-year growth 2024-2029 (%)
- Above 65 inches - Market size and forecast 2024-2029
  - Table Data Table on Above 65 inches - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on Above 65 inches - Year-over-year growth 2024-2029 (%)
- Market opportunity by Application
  - Table Data Table on Market opportunity by Application ($ billion)
Market Segmentation by Type
- Market segments
  - Table Data Table on Type - Market share 2024-2029 (%)
- Comparison by Type
  - Table Data Table on Comparison by Type
- 4K - Market size and forecast 2024-2029
  - Table Data Table on 4K - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on 4K - Year-over-year growth 2024-2029 (%)
- Full HD - Market size and forecast 2024-2029
  - Table Data Table on Full HD - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on Full HD - Year-over-year growth 2024-2029 (%)
- HD - Market size and forecast 2024-2029
  - Table Data Table on HD - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on HD - Year-over-year growth 2024-2029 (%)
- 8K - Market size and forecast 2024-2029
  - Table Data Table on 8K - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on 8K - Year-over-year growth 2024-2029 (%)
- Market opportunity by Type
  - Table Data Table on Market opportunity by Type ($ billion)
Market Segmentation by Display Type
- Market segments
  - Table Data Table on Display Type - Market share 2024-2029 (%)
- Comparison by Display Type
  - Table Data Table on Comparison by Display Type
- LED - Market size and forecast 2024-2029
  - Table Data Table on LED - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on LED - Year-over-year growth 2024-2029 (%)
- OLED - Market size and forecast 2024-2029
  - Table Data Table on OLED - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on OLED - Year-over-year growth 2024-2029 (%)
- QLED - Market size and forecast 2024-2029
  - Table Data Table on QLED - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on QLED - Year-over-year growth 2024-2029 (%)
- Market opportunity by Display Type
  - Table Data Table on Market opportunity by Display Type ($ billion)
Customer Landscape
- Customer landscape overview
Geographic Landscape
- Geographic segmentation
  - Table Data Table on Market share by geography 2024-2029 (%)
- Geographic comparison
  - Table Data Table on Geographic comparison
- APAC - Market size and forecast 2024-2029
  - Table Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on APAC - Year-over-year growth 2024-2029 (%)
- Europe - Market size and forecast 2024-2029
  - Table Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on Europe - Year-over-year growth 2024-2029 (%)
- North America - Market size and forecast 2024-2029
  - Table Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on North America - Year-over-year growth 2024-2029 (%)
- South America - Market size and forecast 2024-2029
  - Table Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on South America - Year-over-year growth 2024-2029 (%)
- Middle East and Africa - Market size and forecast 2024-2029
  - Table Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- US - Market size and forecast 2024-2029
  - Table Data Table on US - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on US - Year-over-year growth 2024-2029 (%)
- China - Market size and forecast 2024-2029
  - Table Data Table on China - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on China - Year-over-year growth 2024-2029 (%)
- Japan - Market size and forecast 2024-2029
  - Table Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on Japan - Year-over-year growth 2024-2029 (%)
- India - Market size and forecast 2024-2029
  - Table Data Table on India - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on India - Year-over-year growth 2024-2029 (%)
- South Korea - Market size and forecast 2024-2029
  - Table Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on South Korea - Year-over-year growth 2024-2029 (%)
- UK - Market size and forecast 2024-2029
  - Table Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on UK - Year-over-year growth 2024-2029 (%)
- Canada - Market size and forecast 2024-2029
  - Table Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on Canada - Year-over-year growth 2024-2029 (%)
- Germany - Market size and forecast 2024-2029
  - Table Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on Germany - Year-over-year growth 2024-2029 (%)
- Australia - Market size and forecast 2024-2029
  - Table Data Table on Australia - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on Australia - Year-over-year growth 2024-2029 (%)
- France - Market size and forecast 2024-2029
  - Table Data Table on France - Market size and forecast 2024-2029 ($ billion)
  - Table Data Table on France - Year-over-year growth 2024-2029 (%)
- Market opportunity by geography
  - Table Data Tables on Market opportunity by geography ($ billion)
Drivers, Challenges, and Opportunity/Restraints
- Market drivers
  - Technological advancements in TV resolution
  - Rising popularity of OTT content in smart TV
  - Growing prominence of online sales
- Market challenges
  - Security and privacy concerns related to smart TV
  - Threat from alternate products
  - Compliance costs related to adoption of GDPR in Europe
- Impact of drivers and challenges
- Market opportunities/restraints
  - Growing influence of digital media on smart TV advertising and marketing
  - Rising demand for smart TV in emerging countries
  - Integration of AI and voice assistants into smart TV
Competitive Landscape
- Overview
- Competitive Landscape
- Landscape disruption
- Industry risks
Competitive Analysis
- Companies profiled
- Company ranking index
- Market positioning of companies
- Apple Inc.
- Haier Smart Home Co. Ltd.
- Hisense International Co. Ltd.
- Koninklijke Philips NV
- LG Corp.
- Panasonic Holdings Corp.
- Samsung Electronics Co. Ltd.
- Sharp Corp.
- Skyworth Group Ltd.
- Sony Group Corp.
- TCL Industries Holdings Co. Ltd.
- Toshiba Corp.
- Videocon Industries Ltd.
- VIZIO Holding Corp.
- Xiaomi Inc.
Appendix
- Scope of the report
  - Market definition
  - Objectives
  - Notes and caveats
- Inclusions and exclusions checklist
- Currency conversion rates for US$
- Research methodology
- Data procurement
- Data validation
- Validation techniques employed for market sizing
- Data synthesis
- 360 degree market analysis
- List of abbreviations