Smart TV Market 2024-2028
The smart TV market is forecasted to grow by USD 112.7 bn during 2023-2028, accelerating at a CAGR of 14.73% during the forecast period. The report on the smart TV market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by technological advances in TV resolution, rising popularity of OTT content in smart TV, and growing prominence of online sales.
Technavio's smart TV market is segmented as below:
- By Distribution Channel
- Offline
- Online
- By Application
- Below 32 inches
- 32 to 45 inches
- 46 to 55 inches
- 56 to 65 inches
- Above 65 inches
- By Geographical Landscape
- APAC
- Europe
- North America
- South America
- Middle East and Africa
The report on the smart TV market covers the following areas:
- Smart TV market sizing
- Smart TV market forecast
- Smart TV market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
- Executive Summary
- Market overview
- Table Executive Summary - Data Table on Market Overview
- Table Executive Summary - Data Table on Incremental Growth
- Market overview
- Market Landscape
- Market ecosystem
- Table Data Table on - Parent Market
- Market characteristics
- Value chain analysis
- Market ecosystem
- Market Sizing
- Market definition
- Market segment analysis
- Market size 2023
- Market outlook: Forecast for 2023-2028
- Table Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
- Historic Market Size
- Global Smart TV Market 2018 - 2022
- Table Historic Market Size - Data Table on Global Smart TV Market 2018 - 2022 ($ billion)
- Distribution Channel segment analysis 2018 - 2022
- Application segment analysis 2018 - 2022
- Geography segment analysis 2018 - 2022
- Country segment analysis 2018 - 2022
- Global Smart TV Market 2018 - 2022
- Five Forces Analysis
- Five forces summary
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
- Market Segmentation by Distribution Channel
- Market segments
- Table Data Table on Distribution Channel - Market share 2023-2028 (%)
- Comparison by Distribution Channel
- Table Data Table on Comparison by Distribution Channel
- Offline - Market size and forecast 2023-2028
- Table Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
- Online - Market size and forecast 2023-2028
- Table Data Table on Online - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on Online - Year-over-year growth 2023-2028 (%)
- Market opportunity by Distribution Channel
- Table Data Table on Market opportunity by Distribution Channel ($ billion)
- Market segments
- Market Segmentation by Application
- Market segments
- Table Data Table on Application - Market share 2023-2028 (%)
- Comparison by Application
- Table Data Table on Comparison by Application
- Below 32 inches - Market size and forecast 2023-2028
- Table Data Table on Below 32 inches - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on Below 32 inches - Year-over-year growth 2023-2028 (%)
- 32 to 45 inches - Market size and forecast 2023-2028
- Table Data Table on 32 to 45 inches - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on 32 to 45 inches - Year-over-year growth 2023-2028 (%)
- 46 to 55 inches - Market size and forecast 2023-2028
- Table Data Table on 46 to 55 inches - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on 46 to 55 inches - Year-over-year growth 2023-2028 (%)
- 56 to 65 inches - Market size and forecast 2023-2028
- Table Data Table on 56 to 65 inches - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on 56 to 65 inches - Year-over-year growth 2023-2028 (%)
- Above 65 inches - Market size and forecast 2023-2028
- Table Data Table on Above 65 inches - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on Above 65 inches - Year-over-year growth 2023-2028 (%)
- Market opportunity by Application
- Table Data Table on Market opportunity by Application ($ billion)
- Market segments
- Customer Landscape
- Customer landscape overview
- Geographic Landscape
- Geographic segmentation
- Table Data Table on Market share by geography 2023-2028 (%)
- Geographic comparison
- Table Data Table on Geographic comparison
- APAC - Market size and forecast 2023-2028
- Table Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
- Europe - Market size and forecast 2023-2028
- Table Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
- North America - Market size and forecast 2023-2028
- Table Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on North America - Year-over-year growth 2023-2028 (%)
- South America - Market size and forecast 2023-2028
- Table Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on South America - Year-over-year growth 2023-2028 (%)
- Middle East and Africa - Market size and forecast 2023-2028
- Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- China - Market size and forecast 2023-2028
- Table Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on China - Year-over-year growth 2023-2028 (%)
- US - Market size and forecast 2023-2028
- Table Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on US - Year-over-year growth 2023-2028 (%)
- Germany - Market size and forecast 2023-2028
- Table Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
- India - Market size and forecast 2023-2028
- Table Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on India - Year-over-year growth 2023-2028 (%)
- UK - Market size and forecast 2023-2028
- Table Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on UK - Year-over-year growth 2023-2028 (%)
- Market opportunity by geography
- Table Data Tables on Market opportunity by geography ($ billion)
- Geographic segmentation
- Drivers, Challenges, and Opportunity/Restraints
- Market drivers
- Technological advances in TV resolution
- Rising popularity of OTT content in smart TV
- Growing prominence of online sales
- Market challenges
- Security and privacy concerns related to smart TV
- Threat from alternate products
- Compliance costs related to the adoption of GDPR in Europe
- Impact of drivers and challenges
- Market opportunities/restraints
- Growing influence of digital media on smart TV advertising and marketing
- Rising demand for smart TV in emerging countries
- Integration of AI and voice assistants in smart TV
- Market drivers
- Competitive Landscape
- Overview
- Competitive Landscape
- Landscape disruption
- Industry risks
- Competitive Analysis
- Companies profiled
- Market positioning of companies
- Apple Inc.
- Haier Smart Home Co. Ltd.
- Hisense International Co. Ltd.
- Koninklijke Philips N.V.
- LG Electronics Inc.
- Logitech International SA
- Panasonic Holdings Corp.
- Samsung Electronics Co. Ltd.
- Sharp Corp.
- Skyworth Group Ltd.
- Sony Group Corp.
- TCL Industries Holdings Co., Ltd.
- Videocon Industries Ltd.
- VIZIO Holding Corp.
- Xiaomi Inc
- Appendix
- Scope of the report
- Market definition
- Objectives
- Notes and caveats
- Inclusions and exclusions checklist
- Currency conversion rates for US$
- Research methodology
- Data procurement
- Data validation
- Validation techniques employed for market sizing
- Data synthesis
- 360 degree market analysis
- List of abbreviations
- Scope of the report
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