Global Sleep Mask Market 2024-2028

Global Sleep Mask Market 2024-2028


The sleep mask market is forecasted to grow by USD 1568 mn during 2023-2028, accelerating AT a CAGR of 4.5% during the forecast period. The report on the sleep mask market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid growth in online sales, growing demand for sleep masks in emerging markets, and increasing number of new product launches.

Technavio's sleep mask market is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Geography
  • Europe
  • North America
  • APAC
  • Middle East and Africa
  • South America
This study identifies the growing influence of digital media on consumers as one of the prime reasons driving the sleep mask market growth during the next few years. Also, increasing investments and M and A activities and growing demand among millennial and middle age population will lead to sizable demand in the market.

The report on the sleep mask market covers the following areas:
  • Sleep mask market sizing
  • Sleep mask market forecast
  • Sleep mask market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sleep mask market vendors that include Bedtime Bliss, Bucky, Earth Therapeutics, EcoTools, HappyLuxe, HIBERMATE, Jersey Slumber Eye Masks, Lumos Sleep, LUNYA, Mavogel, Nidra Sleep, Pepkor Holdings Ltd., PrettyCare, Slip Silk Pillowcase LLC., Sonoma Lavender, Swanwick Sleep, Tempur Sealy International Inc., Wild Essentials LLC., WUMINGLU, and ZimaSilk.. Also, the sleep mask market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. IT presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market by Geography
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ million)
Data Table on Global - Market size and forecast 2023-2028 ($ million)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Sleep Mask Market 2018 - 2022
Historic Market Size - Data Table on Global Sleep Mask Market 2018 - 2022 ($ million)
4.2 Distribution Channel segment analysis 2018 - 2022
Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
4.3 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.4 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Distribution Channel
6.1 Market segments
Chart on Distribution Channel - Market share 2023-2028 (%)
Data Table on Distribution Channel - Market share 2023-2028 (%)
6.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
6.3 Offline - Market size and forecast 2023-2028
Chart on Offline - Market size and forecast 2023-2028 ($ million)
Data Table on Offline - Market size and forecast 2023-2028 ($ million)
Chart on Offline - Year-over-year growth 2023-2028 (%)
Data Table on Offline - Year-over-year growth 2023-2028 (%)
6.4 Online - Market size and forecast 2023-2028
Chart on Online - Market size and forecast 2023-2028 ($ million)
Data Table on Online - Market size and forecast 2023-2028 ($ million)
Chart on Online - Year-over-year growth 2023-2028 (%)
Data Table on Online - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ million)
Data Table on Market opportunity by Distribution Channel ($ million)
7 Customer Landscape
7.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
8.1 Geographic segmentation
Chart on Market share by geography 2023-2028 (%)
Data Table on Market share by geography 2023-2028 (%)
8.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
8.3 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ million)
Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
8.4 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ million)
Data Table on North America - Market size and forecast 2023-2028 ($ million)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
8.5 APAC - Market size and forecast 2023-2028
Chart on APAC - Market size and forecast 2023-2028 ($ million)
Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Chart on APAC - Year-over-year growth 2023-2028 (%)
Data Table on APAC - Year-over-year growth 2023-2028 (%)
8.6 Middle East and Africa - Market size and forecast 2023-2028
Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
8.7 South America - Market size and forecast 2023-2028
Chart on South America - Market size and forecast 2023-2028 ($ million)
Data Table on South America - Market size and forecast 2023-2028 ($ million)
Chart on South America - Year-over-year growth 2023-2028 (%)
Data Table on South America - Year-over-year growth 2023-2028 (%)
8.8 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ million)
Data Table on US - Market size and forecast 2023-2028 ($ million)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
8.9 UK - Market size and forecast 2023-2028
Chart on UK - Market size and forecast 2023-2028 ($ million)
Data Table on UK - Market size and forecast 2023-2028 ($ million)
Chart on UK - Year-over-year growth 2023-2028 (%)
Data Table on UK - Year-over-year growth 2023-2028 (%)
8.10 Germany - Market size and forecast 2023-2028
Chart on Germany - Market size and forecast 2023-2028 ($ million)
Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Chart on Germany - Year-over-year growth 2023-2028 (%)
Data Table on Germany - Year-over-year growth 2023-2028 (%)
8.11 China - Market size and forecast 2023-2028
Chart on China - Market size and forecast 2023-2028 ($ million)
Data Table on China - Market size and forecast 2023-2028 ($ million)
Chart on China - Year-over-year growth 2023-2028 (%)
Data Table on China - Year-over-year growth 2023-2028 (%)
8.12 Japan - Market size and forecast 2023-2028
Chart on Japan - Market size and forecast 2023-2028 ($ million)
Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Chart on Japan - Year-over-year growth 2023-2028 (%)
Data Table on Japan - Year-over-year growth 2023-2028 (%)
8.13 Market opportunity by geography
Market opportunity by geography ($ million)
Data Tables on Market opportunity by geography ($ million)
9 Drivers, Challenges, and Opportunity/Restraints
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints
10 Competitive Landscape
10.1 Overview
10.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
Overview on factors of disruption
10.4 Industry risks
Impact of key risks on business
11 Competitive Analysis
11.1 Companies profiled
Companies covered
11.2 Market positioning of companies
Matrix on companies position and classification
11.3 Bedtime Bliss
Bedtime Bliss - Overview
Bedtime Bliss - Product / Service
Bedtime Bliss - Key offerings
11.4 Bucky
Bucky - Overview
Bucky - Product / Service
Bucky - Key offerings
11.5 Earth Therapeutics
Earth Therapeutics - Overview
Earth Therapeutics - Product / Service
Earth Therapeutics - Key offerings
11.6 EcoTools
EcoTools - Overview
EcoTools - Product / Service
EcoTools - Key offerings
11.7 HappyLuxe
HappyLuxe - Overview
HappyLuxe - Product / Service
HappyLuxe - Key offerings
11.8 Lumos Sleep
Lumos Sleep - Overview
Lumos Sleep - Product / Service
Lumos Sleep - Key offerings
11.9 LUNYA
LUNYA - Overview
LUNYA - Product / Service
LUNYA - Key offerings
11.10 Nidra Sleep
Nidra Sleep - Overview
Nidra Sleep - Product / Service
Nidra Sleep - Key offerings
11.11 Pepkor Holdings Ltd.
Pepkor Holdings Ltd. - Overview
Pepkor Holdings Ltd. - Business segments
Pepkor Holdings Ltd. - Key offerings
Pepkor Holdings Ltd. - Segment focus
11.12 PrettyCare
PrettyCare - Overview
PrettyCare - Product / Service
PrettyCare - Key offerings
11.13 Slip Silk Pillowcase LLC.
Slip Silk Pillowcase LLC. - Overview
Slip Silk Pillowcase LLC. - Product / Service
Slip Silk Pillowcase LLC. - Key offerings
11.14 Sonoma Lavender
Sonoma Lavender - Overview
Sonoma Lavender - Product / Service
Sonoma Lavender - Key offerings
11.15 Tempur Sealy International Inc.
Tempur Sealy International Inc. - Overview
Tempur Sealy International Inc. - Business segments
Tempur Sealy International Inc. - Key news
Tempur Sealy International Inc. - Key offerings
Tempur Sealy International Inc. - Segment focus
11.16 Wild Essentials LLC.
Wild Essentials LLC. - Overview
Wild Essentials LLC. - Product / Service
Wild Essentials LLC. - Key offerings
11.17 WUMINGLU
WUMINGLU - Overview
WUMINGLU - Product / Service
WUMINGLU - Key offerings
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
12.3 Currency conversion rates for US$
Currency conversion rates for US$
12.4 Research methodology
Research methodology
12.5 Data procurement
Information sources
12.6 Data validation
Data validation
12.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
12.8 Data synthesis
Data synthesis
12.9 360 degree market analysis
360 degree market analysis
12.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market by Geography
Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits6: Executive Summary - Chart on Incremental Growth
Exhibits7: Executive Summary - Data Table on Incremental Growth
Exhibits8: Executive Summary - Chart on Company Market Positioning
Exhibits9: Parent Market
Exhibits10: Data Table on - Parent Market
Exhibits11: Market characteristics analysis
Exhibits12: Value Chain Analysis
Exhibits13: Offerings of companies included in the market definition
Exhibits14: Market segments
Exhibits15: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibits16: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits19: Historic Market Size - Data Table on Global Sleep Mask Market 2018 - 2022 ($ million)
Exhibits20: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ million)
Exhibits23: Five forces analysis - Comparison between 2023 and 2028
Exhibits24: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits29: Chart on Market condition - Five forces 2023 and 2028
Exhibits30: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibits31: Data Table on Distribution Channel - Market share 2023-2028 (%)
Exhibits32: Chart on Comparison by Distribution Channel
Exhibits33: Data Table on Comparison by Distribution Channel
Exhibits34: Chart on Offline - Market size and forecast 2023-2028 ($ million)
Exhibits35: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
Exhibits36: Chart on Offline - Year-over-year growth 2023-2028 (%)
Exhibits37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
Exhibits38: Chart on Online - Market size and forecast 2023-2028 ($ million)
Exhibits39: Data Table on Online - Market size and forecast 2023-2028 ($ million)
Exhibits40: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibits41: Data Table on Online - Year-over-year growth 2023-2028 (%)
Exhibits42: Market opportunity by Distribution Channel ($ million)
Exhibits43: Data Table on Market opportunity by Distribution Channel ($ million)
Exhibits44: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits45: Chart on Market share by geography 2023-2028 (%)
Exhibits46: Data Table on Market share by geography 2023-2028 (%)
Exhibits47: Chart on Geographic comparison
Exhibits48: Data Table on Geographic comparison
Exhibits49: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits50: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits51: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits52: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits53: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibits54: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibits55: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits56: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits57: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits58: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits59: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits60: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits61: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits62: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits63: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits64: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits65: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibits66: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibits67: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits68: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits69: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibits70: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibits71: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits72: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits73: Chart on UK - Market size and forecast 2023-2028 ($ million)
Exhibits74: Data Table on UK - Market size and forecast 2023-2028 ($ million)
Exhibits75: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits76: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits77: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits78: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits79: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits80: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits81: Chart on China - Market size and forecast 2023-2028 ($ million)
Exhibits82: Data Table on China - Market size and forecast 2023-2028 ($ million)
Exhibits83: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits84: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits85: Chart on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits86: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits87: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits88: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits89: Market opportunity by geography ($ million)
Exhibits90: Data Tables on Market opportunity by geography ($ million)
Exhibits91: Impact of drivers and challenges in 2023 and 2028
Exhibits92: Overview on criticality of inputs and factors of differentiation
Exhibits93: Overview on factors of disruption
Exhibits94: Impact of key risks on business
Exhibits95: Companies covered
Exhibits96: Matrix on companies position and classification
Exhibits97: Bedtime Bliss - Overview
Exhibits98: Bedtime Bliss - Product / Service
Exhibits99: Bedtime Bliss - Key offerings
Exhibits100: Bucky - Overview
Exhibits101: Bucky - Product / Service
Exhibits102: Bucky - Key offerings
Exhibits103: Earth Therapeutics - Overview
Exhibits104: Earth Therapeutics - Product / Service
Exhibits105: Earth Therapeutics - Key offerings
Exhibits106: EcoTools - Overview
Exhibits107: EcoTools - Product / Service
Exhibits108: EcoTools - Key offerings
Exhibits109: HappyLuxe - Overview
Exhibits110: HappyLuxe - Product / Service
Exhibits111: HappyLuxe - Key offerings
Exhibits112: Lumos Sleep - Overview
Exhibits113: Lumos Sleep - Product / Service
Exhibits114: Lumos Sleep - Key offerings
Exhibits115: LUNYA - Overview
Exhibits116: LUNYA - Product / Service
Exhibits117: LUNYA - Key offerings
Exhibits118: Nidra Sleep - Overview
Exhibits119: Nidra Sleep - Product / Service
Exhibits120: Nidra Sleep - Key offerings
Exhibits121: Pepkor Holdings Ltd. - Overview
Exhibits122: Pepkor Holdings Ltd. - Business segments
Exhibits123: Pepkor Holdings Ltd. - Key offerings
Exhibits124: Pepkor Holdings Ltd. - Segment focus
Exhibits125: PrettyCare - Overview
Exhibits126: PrettyCare - Product / Service
Exhibits127: PrettyCare - Key offerings
Exhibits128: Slip Silk Pillowcase LLC. - Overview
Exhibits129: Slip Silk Pillowcase LLC. - Product / Service
Exhibits130: Slip Silk Pillowcase LLC. - Key offerings
Exhibits131: Sonoma Lavender - Overview
Exhibits132: Sonoma Lavender - Product / Service
Exhibits133: Sonoma Lavender - Key offerings
Exhibits134: Tempur Sealy International Inc. - Overview
Exhibits135: Tempur Sealy International Inc. - Business segments
Exhibits136: Tempur Sealy International Inc. - Key news
Exhibits137: Tempur Sealy International Inc. - Key offerings
Exhibits138: Tempur Sealy International Inc. - Segment focus
Exhibits139: Wild Essentials LLC. - Overview
Exhibits140: Wild Essentials LLC. - Product / Service
Exhibits141: Wild Essentials LLC. - Key offerings
Exhibits142: WUMINGLU - Overview
Exhibits143: WUMINGLU - Product / Service
Exhibits144: WUMINGLU - Key offerings
Exhibits145: Inclusions checklist
Exhibits146: Exclusions checklist
Exhibits147: Currency conversion rates for US$
Exhibits148: Research methodology
Exhibits149: Information sources
Exhibits150: Data validation
Exhibits151: Validation techniques employed for market sizing
Exhibits152: Data synthesis
Exhibits153: 360 degree market analysis
Exhibits154: List of abbreviations

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