Global Scotch Whisky Market 2024-2028

Global Scotch Whisky Market 2024-2028


The scotch whisky market is forecasted to grow by USD 15.11 bn during 2023-2028, accelerating at a CAGR of 9.03% during the forecast period. The report on the scotch whisky market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising international demand for scotch whisky, the availability of diverse scotch whisky flavors and styles, and the increasing cocktail culture.

Technavio's scotch whisky market is segmented as below:

By Distribution Channel
  • Off-trade
  • On-trade
By Product
  • Blended
  • Bulk blended
  • Others
By Geographical Landscape
  • Europe
  • North America
  • APAC
  • Middle East and Africa
  • South America
This study identifies the presence of premiumization and luxury scotch whiskies as one of the prime reasons driving the scotch whisky market growth during the next few years. Also, increasing disposable incomes of consumers and rising digital marketing and e-commerce will lead to sizable demand in the market.

The report on the scotch whisky market covers the following areas:
  • Scotch whisky market sizing
  • Scotch whisky market forecast
  • Scotch whisky market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading scotch whisky market vendors that include Aceo Ltd., Allied Blenders and Distillers Pvt. Ltd., Arran Distillers Ltd., Asahi Group Holdings Ltd., Bacardi Ltd., Brown Forman Corp., Campari Group, Constellation Brands Inc., Diageo Plc, Heaven Hill Sales Co., LVMH Moet Hennessy Louis Vuitton SE, Paul John Whisky, Pernod Ricard SA, Quintessential Brands Group, Sazerac Co. Inc., Speymalt Whisky Distributors Ltd., Suntory Holdings Ltd., Thai Beverage Public Co. Ltd., The Edrington Group Ltd., and William Grant and Sons Ltd. Also, the scotch whisky market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Market Segmentation by Product
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global scotch whiskey market 2018 - 2022
      • Table Historic Market Size - Data Table on global scotch whiskey market 2018 - 2022 ($ billion)
    • Distribution channel Segment Analysis 2018 - 2022
      • Table Historic Market Size - Distribution channel Segment 2018 - 2022 ($ billion)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size - Product Segment 2018 - 2022 ($ billion)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size - Country Segment 2018 - 2022 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Off-trade - Market size and forecast 2023-2028
      • Table Chart on Off-trade - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Off-trade - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Off-trade - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Off-trade - Year-over-year growth 2023-2028 (%)
    • On-trade - Market size and forecast 2023-2028
      • Table Chart on On-trade - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on On-trade - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on On-trade - Year-over-year growth 2023-2028 (%)
      • Table Data Table on On-trade - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ billion)
      • Table Data Table on Market opportunity by Distribution Channel ($ billion)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Blended - Market size and forecast 2023-2028
      • Table Chart on Blended - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Blended - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Blended - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Blended - Year-over-year growth 2023-2028 (%)
    • Bulk blended - Market size and forecast 2023-2028
      • Table Chart on Bulk blended - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Bulk blended - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Bulk blended - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Bulk blended - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ billion)
      • Table Data Table on Market opportunity by Product ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • India - Market size and forecast 2023-2028
      • Table Chart on India - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on India - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on India - Year-over-year growth 2023-2028 (%)
      • Table Data Table on India - Year-over-year growth 2023-2028 (%)
    • France - Market size and forecast 2023-2028
      • Table Chart on France - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on France - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on France - Year-over-year growth 2023-2028 (%)
      • Table Data Table on France - Year-over-year growth 2023-2028 (%)
    • Spain - Market size and forecast 2023-2028
      • Table Chart on Spain - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Spain - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Spain - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Spain - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Rising international demand for Scotch whiskey
      • Availability of diverse Scotch whiskey flavors and styles
      • Increasing cocktail culture
    • Market challenges
      • Increasing competition from other alcoholic beverages
      • Increasing campaigns against alcohol consumption
      • Stringent government regulations and guidelines associated with sale and consumption of alcohol
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Presence of premiumization and luxury Scotch whiskies
      • Increasing disposable incomes of consumers
      • Rising digital marketing and e-commerce
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Aceo Ltd.
      • Table Aceo Ltd. - Overview
      • Table Aceo Ltd. - Product / Service
      • Table Aceo Ltd. - Key offerings
    • Allied Blenders and Distillers Pvt. Ltd.
      • Table Allied Blenders and Distillers Pvt. Ltd. - Overview
      • Table Allied Blenders and Distillers Pvt. Ltd. - Product / Service
      • Table Allied Blenders and Distillers Pvt. Ltd. - Key offerings
    • Arran Distillers Ltd.
      • Table Arran Distillers Ltd. - Overview
      • Table Arran Distillers Ltd. - Product / Service
      • Table Arran Distillers Ltd. - Key offerings
    • Asahi Group Holdings Ltd.
      • Table Asahi Group Holdings Ltd. - Overview
      • Table Asahi Group Holdings Ltd. - Business segments
      • Table Asahi Group Holdings Ltd. - Key news
      • Table Asahi Group Holdings Ltd. - Key offerings
      • Table Asahi Group Holdings Ltd. - Segment focus
    • Bacardi Ltd.
      • Table Bacardi Ltd. - Overview
      • Table Bacardi Ltd. - Product / Service
      • Table Bacardi Ltd. - Key offerings
    • Brown Forman Corp.
      • Table Brown Forman Corp. - Overview
      • Table Brown Forman Corp. - Product / Service
      • Table Brown Forman Corp. - Key offerings
    • Campari Group
      • Table Campari Group - Overview
      • Table Campari Group - Business segments
      • Table Campari Group - Key offerings
      • Table Campari Group - Segment focus
    • Constellation Brands Inc.
      • Table Constellation Brands Inc. - Overview
      • Table Constellation Brands Inc. - Business segments
      • Table Constellation Brands Inc. - Key offerings
      • Table Constellation Brands Inc. - Segment focus
    • Diageo Plc
      • Table Diageo Plc - Overview
      • Table Diageo Plc - Business segments
      • Table Diageo Plc - Key offerings
      • Table Diageo Plc - Segment focus
    • Heaven Hill Sales Co.
      • Table Heaven Hill Sales Co. - Overview
      • Table Heaven Hill Sales Co. - Product / Service
      • Table Heaven Hill Sales Co. - Key offerings
    • Paul John Whisky
      • Table Paul John Whisky - Overview
      • Table Paul John Whisky - Product / Service
      • Table Paul John Whisky - Key offerings
    • Pernod Ricard SA
      • Table Pernod Ricard SA - Overview
      • Table Pernod Ricard SA - Product / Service
      • Table Pernod Ricard SA - Key offerings
    • Speymalt Whisky Distributors Ltd.
      • Table Speymalt Whisky Distributors Ltd. - Overview
      • Table Speymalt Whisky Distributors Ltd. - Product / Service
      • Table Speymalt Whisky Distributors Ltd. - Key offerings
    • Suntory Holdings Ltd.
      • Table Suntory Holdings Ltd. - Overview
      • Table Suntory Holdings Ltd. - Business segments
      • Table Suntory Holdings Ltd. - Key offerings
      • Table Suntory Holdings Ltd. - Segment focus
    • William Grant and Sons Ltd
      • Table William Grant and Sons Ltd - Overview
      • Table William Grant and Sons Ltd - Product / Service
      • Table William Grant and Sons Ltd - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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