Global Sauna and Spa Market 2024-2028

Global Sauna And Spa Market 2024-2028


The sauna and spa market is forecasted to grow by USD 1.44 bn during 2023-2028, accelerating at a CAGR of 6.22% during the forecast period. The report on the sauna and spa market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth in tourism and hospitality industry, increasing demand for wellness and relaxation activities, and rising awareness about health benefits of saunas and spas.

Technavio's sauna and spa market is segmented as below:

By Application
  • Hotel
  • Gym and spas
  • Household
  • Others
By Type
  • Entertainment
  • Medical
By Geographical Landscape
  • Europe
  • North America
  • APAC
  • South America
  • Middle East and Africa
This study identifies the growth in popularity of home saunas and spas as one of the prime reasons driving the sauna and spa market growth during the next few years. Also, growing geriatric population and increasing technological advancements will lead to sizable demand in the market.

The report on the sauna and spa market covers the following areas:
  • Sauna and spa market sizing
  • Sauna and spa market forecast
  • Sauna and spa market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sauna and spa market vendors that include Anapos Steamworks Ltd., Dalesauna Ltd., Duravit AG, EDJUSTA UAB, Harvia Plc, Inca UK Ltd., KLAFS GmbH, Narvi Oy, Physiotherm Holding GmbH, Portcril, QCA Spas Inc., Sanspa Industrial Guangzhou Co. Ltd., Sauna360 Group Oy, SAWO Inc., Topline Pools and Wellness, Wellis Magyarorszag Zrt, Xuzhou Luxwarm Sauna Equipment Co. Ltd., Effegibi Srl, and Crystal Leisure Swimming Pools Ltd.. Also, the sauna and spa market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Application
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global sauna and spa market 2018 - 2022
      • Table Historic Market Size – Data table on global sauna and spa market 2018 - 2022 ($ million)
    • Application Segment Analysis 2018 - 2022
      • Table Historic Market Size – Application Segment 2018 - 2022 ($ million)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Type Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2023-2028 (%)
      • Table Data Table on Application - Market share 2023-2028 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Hotel - Market size and forecast 2023-2028
      • Table Chart on Hotel - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Hotel - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Hotel - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Hotel - Year-over-year growth 2023-2028 (%)
    • Gym and spas - Market size and forecast 2023-2028
      • Table Chart on Gym and spas - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Gym and spas - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Gym and spas - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Gym and spas - Year-over-year growth 2023-2028 (%)
    • Household - Market size and forecast 2023-2028
      • Table Chart on Household - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Household - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Household - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Household - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ million)
      • Table Data Table on Market opportunity by Application ($ million)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Entertainment - Market size and forecast 2023-2028
      • Table Chart on Entertainment - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Entertainment - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Entertainment - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Entertainment - Year-over-year growth 2023-2028 (%)
    • Medical - Market size and forecast 2023-2028
      • Table Chart on Medical - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Medical - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Medical - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Medical - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • France - Market size and forecast 2023-2028
      • Table Chart on France - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on France - Market size and forecast 2023-2028 ($ million)
      • Table Chart on France - Year-over-year growth 2023-2028 (%)
      • Table Data Table on France - Year-over-year growth 2023-2028 (%)
    • Italy - Market size and forecast 2023-2028
      • Table Chart on Italy - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Italy - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Italy - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Italy - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growth in tourism and hospitality industry
      • Increasing demand for wellness and relaxation activities
      • Rising awareness about health benefits of saunas and spas
    • Market challenges
      • High equipment and maintenance costs
      • Regulatory Compliance challenges in sauna and spa market
      • Challenges in providing holistic customer experience
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Growth in popularity of home saunas and spas
      • Growing geriatric population
      • Increasing technological advancements
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Anapos Steamworks Ltd.
      • Table Anapos Steamworks Ltd. - Overview
      • Table Anapos Steamworks Ltd. - Product / Service
      • Table Anapos Steamworks Ltd. - Key offerings
    • Crystal Leisure Swimming Pools Ltd.
      • Table Crystal Leisure Swimming Pools Ltd. - Overview
      • Table Crystal Leisure Swimming Pools Ltd. - Product / Service
      • Table Crystal Leisure Swimming Pools Ltd. - Key offerings
    • Dalesauna Ltd.
      • Table Dalesauna Ltd. - Overview
      • Table Dalesauna Ltd. - Product / Service
      • Table Dalesauna Ltd. - Key offerings
    • Duravit AG
      • Table Duravit AG - Overview
      • Table Duravit AG - Product / Service
      • Table Duravit AG - Key offerings
    • EDJUSTA UAB
      • Table EDJUSTA UAB - Overview
      • Table EDJUSTA UAB - Product / Service
      • Table EDJUSTA UAB - Key offerings
    • Effegibi Srl
      • Table Effegibi Srl - Overview
      • Table Effegibi Srl - Product / Service
      • Table Effegibi Srl - Key offerings
    • Harvia Plc
      • Table Harvia Plc - Overview
      • Table Harvia Plc - Business segments
      • Table Harvia Plc - Key news
      • Table Harvia Plc - Key offerings
      • Table Harvia Plc - Segment focus
    • Inca UK Ltd.
      • Table Inca UK Ltd. - Overview
      • Table Inca UK Ltd. - Product / Service
      • Table Inca UK Ltd. - Key offerings
    • KLAFS GmbH
      • Table KLAFS GmbH - Overview
      • Table KLAFS GmbH - Product / Service
      • Table KLAFS GmbH - Key offerings
    • Narvi Oy
      • Table Narvi Oy - Overview
      • Table Narvi Oy - Product / Service
      • Table Narvi Oy - Key offerings
    • Physiotherm Holding GmbH
      • Table Physiotherm Holding GmbH - Overview
      • Table Physiotherm Holding GmbH - Product / Service
      • Table Physiotherm Holding GmbH - Key offerings
    • QCA Spas Inc.
      • Table QCA Spas Inc. - Overview
      • Table QCA Spas Inc. - Product / Service
      • Table QCA Spas Inc. - Key offerings
    • Sauna360 Group Oy
      • Table Sauna360 Group Oy - Overview
      • Table Sauna360 Group Oy - Product / Service
      • Table Sauna360 Group Oy - Key offerings
    • SAWO Inc.
      • Table SAWO Inc. - Overview
      • Table SAWO Inc. - Product / Service
      • Table SAWO Inc. - Key offerings
    • Xuzhou Luxwarm Sauna Equipment Co. Ltd.
      • Table Xuzhou Luxwarm Sauna Equipment Co. Ltd. - Overview
      • Table Xuzhou Luxwarm Sauna Equipment Co. Ltd. - Product / Service
      • Table Xuzhou Luxwarm Sauna Equipment Co. Ltd. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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