Global Sanitary Napkins Market 2024-2028

Global Sanitary Napkins Market 2024-2028


Sanitary Napkins Market 2024-2028

The sanitary napkins market is forecasted to grow by USD 4753.2 mn during 2023-2028, accelerating at a CAGR of 4.5% during the forecast period. The report on the sanitary napkins market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by surge in popularity of organic products, rising cases of early puberty, and increase in product innovations.

Technavio's sanitary napkins market is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Product
  • Menstrual pads
  • Pantyliners
By Geographical Landscape
  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa
This study identifies the growing consumer interest in menstrual cups as one of the prime reasons driving the sanitary napkins market growth during the next few years. Also, rising demand for pantyliners and high brand loyalty will lead to sizable demand in the market.

The report on the sanitary napkins market covers the following areas:
  • Sanitary Napkins Market sizing
  • Sanitary Napkins Market forecast
  • Sanitary Napkins Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sanitary napkins market vendors that include Aisle, ALYK Inc, Bodywise UK Ltd, Corman SpA, COTTON HIGH TECH SL, Edgewell Personal Care Co., Fempro I Inc, GladRags, Hengan International Group Co. Ltd., Kimberly Clark Corp., LOVEKINS, LYV Life Inc., Maxim Hygiene Products Inc., Ontex BV, Organic Initiative Ltd., Rael Inc., The Procter and Gamble Co., TOTM Ltd., Unicharm Corp., and Veeda. Also, the sanitary napkins market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global Sanitary Napkins Market 2018 - 2022
      • Table Historic Market Size - Data Table on Global Sanitary Napkins Market 2018 - 2022 ($ million)
    • Distribution Channel segment analysis 2018 - 2022
    • Product segment analysis 2018 - 2022
    • Geography segment analysis 2018 - 2022
    • Country segment analysis 2018 - 2022
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Menstrual pads - Market size and forecast 2023-2028
      • Table Data Table on Menstrual pads - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Menstrual pads - Year-over-year growth 2023-2028 (%)
    • Pantyliners - Market size and forecast 2023-2028
      • Table Data Table on Pantyliners - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Pantyliners - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023-2028
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Surge in popularity of organic products
      • Rising cases of early puberty
      • Increase in product innovations
    • Market challenges
      • Rising number of counterfeit products
      • Side effects of sanitary napkins
      • Cultural restrictions
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Growing consumer interest in menstrual cups
      • Rising demand for pantyliners
      • High brand loyalty
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • Aisle
    • Bodywise UK Ltd
    • Edgewell Personal Care Co.
    • GladRags
    • Hengan International Group Co. Ltd.
    • Kimberly Clark Corp.
    • Ontex BV
    • The Procter and Gamble Co.
    • Unicharm Corp.
    • Veeda
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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