Global Sanitary Napkins Market 2022-2026

Global Sanitary Napkins Market 2022-2026

Technavio has been monitoring the sanitary napkins market and it is poised to grow by $ 6.26 bn during 2022-2026, accelerating at a CAGR of 5.74% during the forecast period. Our report on the sanitary napkins market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis of the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by a surge in the popularity of organic products, rising cases of early puberty, and an increase in product innovations.

The sanitary napkins market analysis includes distribution channel and product segments and geographic landscape.

Technavio's sanitary napkins market is segmented as below:

By Distribution Channel

  • Offline
  • Online
By Product
  • Menstrual pads
  • Pantyliners
By Geographical Landscape
  • North America
  • APAC
  • Europe
  • South America
  • The Middle East and Africa
This study identifies the growing consumer interest in menstrual cups as one of the prime reasons driving the sanitary napkins market growth during the next few years. Also, rising demand for pantyliners and high brand loyalty will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the sanitary napkins market covers the following areas:
  • Sanitary napkins market sizing
  • Sanitary napkins market forecast
  • Sanitary napkins market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sanitary napkins market vendors that include Aisle, ALYK Inc, Corman SpA, COTTON HIGH TECH SL, Edgewell Personal Care Co, Fempro I Inc, Fieldstore Ltd, FLOW CO, Hengan International Group Co. Ltd., Kimberly Clark Corp., LOVEKINS, LYV Life Inc., Maxim Hygiene Products Inc., Ontex BV, Organic Initiative Ltd., The Procter and Gamble Co., Rael Inc, TOTM Ltd., Unicharm Corp., Veeda, and GladRags. Also, the sanitary napkins market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Market Segmentation by Product
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021-2026
      • Table Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Table Data Table on Global Market: Year-over-year growth 2021-2026 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2021 and 2026
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2021 and 2026
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2021 and 2026
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2021 and 2026
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2021 and 2026
    • Market condition
      • Table Chart on Market condition - Five forces 2021 and 2026
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2021-2026 (%)
      • Table Data Table on Distribution Channel - Market share 2021-2026 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2021-2026
      • Table Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • Online - Market size and forecast 2021-2026
      • Table Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Online - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Online - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2021-2026 (%)
      • Table Data Table on Product - Market share 2021-2026 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Menstrual pads - Market size and forecast 2021-2026
      • Table Chart on Menstrual pads - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Menstrual pads - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Menstrual pads - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Menstrual pads - Year-over-year growth 2021-2026 (%)
    • Pantyliners - Market size and forecast 2021-2026
      • Table Chart on Pantyliners - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Pantyliners - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Pantyliners - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Pantyliners - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2021-2026 (%)
      • Table Data Table on Market share by geography 2021-2026 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2021-2026
      • Table Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Table Chart on North America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on North America - Year-over-year growth 2021-2026 (%)
    • APAC - Market size and forecast 2021-2026
      • Table Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Table Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Table Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • Europe - Market size and forecast 2021-2026
      • Table Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • South America - Market size and forecast 2021-2026
      • Table Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Table Chart on South America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on South America - Year-over-year growth 2021-2026 (%)
    • Middle East and Africa - Market size and forecast 2021- 2026
      • Table Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • US - Market size and forecast 2021-2026
      • Table Chart on US - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Table Chart on US - Year-over-year growth 2021-2026 (%)
      • Table Data Table on US - Year-over-year growth 2021-2026 (%)
    • China - Market size and forecast 2021-2026
      • Table Chart on China - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Table Chart on China - Year-over-year growth 2021-2026 (%)
      • Table Data Table on China - Year-over-year growth 2021-2026 (%)
    • UK - Market size and forecast 2021-2026
      • Table Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Table Chart on UK - Year-over-year growth 2021-2026 (%)
      • Table Data Table on UK - Year-over-year growth 2021-2026 (%)
    • Germany - Market size and forecast 2021-2026
      • Table Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • Japan - Market size and forecast 2021-2026
      • Table Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Surge in popularity of organic products
      • Rising cases of early puberty
      • Increase in product innovations
    • Market challenges
      • Rising number of counterfeit products
      • Side effects of sanitary napkins
      • Cultural restrictions
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2021 and 2026
    • Market trends
      • Growing consumer interest in menstrual cups
      • Rising demand for pantyliners
      • High brand loyalty
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Aisle
      • Table Aisle - Overview
      • Table Aisle - Product / Service
      • Table Aisle - Key offerings
    • Edgewell Personal Care Co
      • Table Edgewell Personal Care Co - Overview
      • Table Edgewell Personal Care Co - Business segments
      • Table Edgewell Personal Care Co - Key news
      • Table Edgewell Personal Care Co - Key offerings
      • Table Edgewell Personal Care Co - Segment focus
    • Fieldstore Ltd
      • Table Fieldstore Ltd - Overview
      • Table Fieldstore Ltd - Product / Service
      • Table Fieldstore Ltd - Key offerings
    • GladRags
      • Table GladRags - Overview
      • Table GladRags - Product / Service
      • Table GladRags - Key offerings
    • Hengan International Group Co. Ltd.
      • Table Hengan International Group Co. Ltd. - Overview
      • Table Hengan International Group Co. Ltd. - Business segments
      • Table Hengan International Group Co. Ltd. - Key offerings
      • Table Hengan International Group Co. Ltd. - Segment focus
    • Kimberly Clark Corp.
      • Table Kimberly Clark Corp. - Overview
      • Table Kimberly Clark Corp. - Business segments
      • Table Kimberly Clark Corp. - Key news
      • Table Kimberly Clark Corp. - Key offerings
      • Table Kimberly Clark Corp. - Segment focus
    • Ontex BV
      • Table Ontex BV - Overview
      • Table Ontex BV - Product / Service
      • Table Ontex BV - Key news
      • Table Ontex BV - Key offerings
    • The Procter and Gamble Co.
      • Table The Procter and Gamble Co. - Overview
      • Table The Procter and Gamble Co. - Business segments
      • Table The Procter and Gamble Co. - Key news
      • Table The Procter and Gamble Co. - Key offerings
      • Table The Procter and Gamble Co. - Segment focus
    • Unicharm Corp.
      • Table Unicharm Corp. - Overview
      • Table Unicharm Corp. - Business segments
      • Table Unicharm Corp. - Key offerings
      • Table Unicharm Corp. - Segment focus
    • Veeda
      • Table Veeda - Overview
      • Table Veeda - Product / Service
      • Table Veeda - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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