Global SaaS Customer Relationship Management (CRM) Market 2023-2027

Global SaaS Customer Relationship Management (CRM) Market 2023-2027

Technavio has been monitoring the SaaS customer relationship management (CRM) market and it is poised to grow by $59426.56 mn during 2023-2027, accelerating at a CAGR of 13.43% during the forecast period. Our report on the SaaS customer relationship management (CRM) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the increasing adoption of SaaS CRM by SMEs, the increasing adoption of cloud-based offerings, and the focus on customer engagement.

Technavio's SaaS customer relationship management (CRM) market is segmented as below:

By End-user

  • Retail
  • BFSI
  • Manufacturing
  • Telecom and IT
  • Others
By Application
  • Service and Support
  • Sales
  • Marketing
  • E-Commerce
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the integration of analytics into SaaS CRM as one of the prime reasons driving the SaaS customer relationship management (CRM) market growth during the next few years. Also, the growing demand for social interaction and the advent of big data and analytics services will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on SaaS customer relationship management (CRM) market covers the following areas:
  • SaaS customer relationship management (CRM) market sizing
  • SaaS customer relationship management (CRM) market forecast
  • SaaS customer relationship management (CRM) market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading SaaS customer relationship management (CRM) market vendors that include Capillary Technologies, Cendyn Group LLC, DataAegis Software Pvt Ltd., Doxim Inc, HCL Technologies Ltd., HubSpot Inc., Infor Inc., International Business Machines Corp., NICE Ltd., Oracle Corp., Pegasystems Inc., Sage Group Plc, Salesforce.com Inc., SAP SE, SugarCRM Inc., Veeva Systems Inc., Verint Systems Inc, Vtiger Systems India Pvt. Ltd., Zendesk Inc., and Zoho Corp. Pvt. Ltd. Also, the SaaS customer relationship management (CRM) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by End-user
      • Table Executive Summary – Chart on Market Segmentation by Application
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global SaaS Customer Relationship Management (CRM) Market 2017 - 2021
      • Table Historic Market Size – Data Table on Global SaaS Customer Relationship Management (CRM) Market 2017 - 2021 ($ million)
    • End-user Segment Analysis 2017 - 2021
      • Table Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • Application Segment Analysis 2017 - 2021
      • Table Historic Market Size – Application Segment 2017 - 2021 ($ million)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size – Country Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2022-2027 (%)
      • Table Data Table on End-user - Market share 2022-2027 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Retail - Market size and forecast 2022-2027
      • Table Chart on Retail - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Retail - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Retail - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Retail - Year-over-year growth 2022-2027 (%)
    • BFSI - Market size and forecast 2022-2027
      • Table Chart on BFSI - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on BFSI - Market size and forecast 2022-2027 ($ million)
      • Table Chart on BFSI - Year-over-year growth 2022-2027 (%)
      • Table Data Table on BFSI - Year-over-year growth 2022-2027 (%)
    • Manufacturing - Market size and forecast 2022-2027
      • Table Chart on Manufacturing - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Manufacturing - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Manufacturing - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Manufacturing - Year-over-year growth 2022-2027 (%)
    • Telecom and IT - Market size and forecast 2022-2027
      • Table Chart on Telecom and IT - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Telecom and IT - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Telecom and IT - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Telecom and IT - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2022-2027 (%)
      • Table Data Table on Application - Market share 2022-2027 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Service and Support - Market size and forecast 2022- 2027
      • Table Chart on Service and Support - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Service and Support - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Service and Support - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Service and Support - Year-over-year growth 2022-2027 (%)
    • Sales - Market size and forecast 2022-2027
      • Table Chart on Sales - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Sales - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Sales - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Sales - Year-over-year growth 2022-2027 (%)
    • Marketing - Market size and forecast 2022-2027
      • Table Chart on Marketing - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Marketing - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Marketing - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Marketing - Year-over-year growth 2022-2027 (%)
    • E-Commerce - Market size and forecast 2022-2027
      • Table Chart on E-Commerce - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on E-Commerce - Market size and forecast 2022-2027 ($ million)
      • Table Chart on E-Commerce - Year-over-year growth 2022-2027 (%)
      • Table Data Table on E-Commerce - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • Canada - Market size and forecast 2022-2027
      • Table Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • Japan - Market size and forecast 2022-2027
      • Table Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing adoption of SaaS CRM by SMEs
      • Increasing adoption of cloud-based offerings
      • Focus on customer engagement
    • Market challenges
      • Data security concerns
      • Issues related to integration of SaaS CRM
      • Availability of free and open-source CRM software
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Integration of analytics into SaaS CRM
      • Growing demand for social interaction
      • Advent of big data and analytics services
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Capillary Technologies
      • Table Capillary Technologies - Overview
      • Table Capillary Technologies - Product / Service
      • Table Capillary Technologies - Key offerings
    • Cendyn Group LLC
      • Table Cendyn Group LLC - Overview
      • Table Cendyn Group LLC - Product / Service
      • Table Cendyn Group LLC - Key offerings
    • Doxim Inc
      • Table Doxim Inc - Overview
      • Table Doxim Inc - Product / Service
      • Table Doxim Inc - Key offerings
    • Infor Inc.
      • Table Infor Inc. - Overview
      • Table Infor Inc. - Product / Service
      • Table Infor Inc. - Key news
      • Table Infor Inc. - Key offerings
    • International Business Machines Corp.
      • Table International Business Machines Corp. - Overview
      • Table International Business Machines Corp. - Business segments
      • Table International Business Machines Corp. - Key news
      • Table International Business Machines Corp. - Key offerings
      • Table International Business Machines Corp. - Segment focus
    • NICE Ltd.
      • Table NICE Ltd. - Overview
      • Table NICE Ltd. - Business segments
      • Table NICE Ltd. - Key news
      • Table NICE Ltd. - Key offerings
      • Table NICE Ltd. - Segment focus
    • Oracle Corp.
      • Table Oracle Corp. - Overview
      • Table Oracle Corp. - Business segments
      • Table Oracle Corp. - Key news
      • Table Oracle Corp. - Key offerings
      • Table Oracle Corp. - Segment focus
    • Pegasystems Inc.
      • Table Pegasystems Inc. - Overview
      • Table Pegasystems Inc. - Product / Service
      • Table Pegasystems Inc. - Key news
      • Table Pegasystems Inc. - Key offerings
    • Sage Group Plc
      • Table Sage Group Plc - Overview
      • Table Sage Group Plc - Business segments
      • Table Sage Group Plc - Key news
      • Table Sage Group Plc - Key offerings
      • Table Sage Group Plc - Segment focus
    • SAP SE
      • Table SAP SE - Overview
      • Table SAP SE - Business segments
      • Table SAP SE - Key news
      • Table SAP SE - Key offerings
      • Table SAP SE - Segment focus
    • SugarCRM Inc.
      • Table SugarCRM Inc. - Overview
      • Table SugarCRM Inc. - Product / Service
      • Table SugarCRM Inc. - Key offerings
    • Veeva Systems Inc.
      • Table Veeva Systems Inc. - Overview
      • Table Veeva Systems Inc. - Business segments
      • Table Veeva Systems Inc. - Key offerings
      • Table Veeva Systems Inc. - Segment focus
    • Verint Systems Inc
      • Table Verint Systems Inc - Overview
      • Table Verint Systems Inc - Product / Service
      • Table Verint Systems Inc - Key offerings
    • Zendesk Inc.
      • Table Zendesk Inc. - Overview
      • Table Zendesk Inc. - Product / Service
      • Table Zendesk Inc. - Key offerings
    • Zoho Corp. Pvt. Ltd.
      • Table Zoho Corp. Pvt. Ltd. - Overview
      • Table Zoho Corp. Pvt. Ltd. - Product / Service
      • Table Zoho Corp. Pvt. Ltd. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings