Global SMS Marketing Software Market 2022-2026

Global SMS Marketing Software Market 2022-2026

Technavio has been monitoring the SMS marketing software market and it is poised to grow by $7.53 bn during 2022-2026, accelerating at a CAGR of 19.96% during the forecast period. Our report on the SMS marketing software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the rising adoption of social, mobile, analytical, and cloud (SMAC) technologies, increasing use of SMS marketing to promote sales and brand awareness, and penetration of smartphones.

The SMS marketing software market analysis includes the deployment segment and geographic landscape.

Technavio's SMS marketing software market is segmented as below:

By Deployment

  • Cloud
  • On-premise
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies AI-enabled SMS marketing as one of the prime reasons driving the SMS marketing software market growth during the next few years. Also, technological advancements and innovations in SMS marketing software and strategic partnership will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the SMS marketing software market covers the following areas:
  • SMS marketing software market sizing
  • SMS marketing software market forecast
  • SMS marketing software market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading SMS marketing software market vendors that include Appointment Reminder, Avochato, Cytech E.P.E, FirstHive, Gaglers Inc, Mobile Text Alerts, Mozeo LLC, Omnisend UAB, On Time Telecom Inc., Salesforce.com Inc., Sendinblue SAS, SendPulse Inc, SimpleTexting LLC, SimplyCast, SlickText, TargetEveryOne AS, Teradata Corp., Text Us Services Inc., TextMagic Ltd., and TXT180. Also, the SMS marketing software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Deployment
Exhibit 06: Executive Summary - Chart on Incremental Growth
Exhibit 07: Executive Summary - Data Table on Incremental Growth
Exhibit 08: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 09: Parent market
Exhibit 10: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 11: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 12: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021-2026
Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
4.1 Five forces summary
Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
4.2 Bargaining power of buyers
Exhibit 18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
4.3 Bargaining power of suppliers
Exhibit 19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
4.4 Threat of new entrants
Exhibit 20: Threat of new entrants - Impact of key factors in 2021 and 2026
4.5 Threat of substitutes
Exhibit 21: Threat of substitutes - Impact of key factors in 2021 and 2026
4.6 Threat of rivalry
Exhibit 22: Threat of rivalry - Impact of key factors in 2021 and 2026
4.7 Market condition
Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Deployment
5.1 Market segments
Exhibit 24: Chart on Deployment - Market share 2021-2026 (%)
Exhibit 25: Data Table on Deployment - Market share 2021-2026 (%)
5.2 Comparison by Deployment
Exhibit 26: Chart on Comparison by Deployment
Exhibit 27: Data Table on Comparison by Deployment
5.3 Cloud - Market size and forecast 2021-2026
Exhibit 28: Chart on Cloud - Market size and forecast 2021-2026 ($ million)
Exhibit 29: Data Table on Cloud - Market size and forecast 2021-2026 ($ million)
Exhibit 30: Chart on Cloud - Year-over-year growth 2021-2026 (%)
Exhibit 31: Data Table on Cloud - Year-over-year growth 2021-2026 (%)
5.4 On-premise - Market size and forecast 2021-2026
Exhibit 32: Chart on On-premise - Market size and forecast 2021-2026 ($ million)
Exhibit 33: Data Table on On-premise - Market size and forecast 2021-2026 ($ million)
Exhibit 34: Chart on On-premise - Year-over-year growth 2021-2026 (%)
Exhibit 35: Data Table on On-premise - Year-over-year growth 2021-2026 (%)
5.5 Market opportunity by Deployment
Exhibit 36: Market opportunity by Deployment ($ million)
6 Customer Landscape
6.1 Customer landscape overview
Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
7.1 Geographic segmentation
Exhibit 38: Chart on Market share By Geographical Landscape 2021-2026 (%)
Exhibit 39: Data Table on Market share By Geographical Landscape 2021-2026 (%)
7.2 Geographic comparison
Exhibit 40: Chart on Geographic comparison
Exhibit 41: Data Table on Geographic comparison
7.3 North America - Market size and forecast 2021-2026
Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
7.4 Europe - Market size and forecast 2021-2026
Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
7.5 APAC - Market size and forecast 2021-2026
Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
7.6 Middle East and Africa - Market size and forecast 2021-2026
Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
7.7 South America - Market size and forecast 2021-2026
Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
7.8 US - Market size and forecast 2021-2026
Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
7.9 UK - Market size and forecast 2021-2026
Exhibit 66: Chart on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 67: Data Table on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 68: Chart on UK - Year-over-year growth 2021-2026 (%)
Exhibit 69: Data Table on UK - Year-over-year growth 2021-2026 (%)
7.10 Germany - Market size and forecast 2021-2026
Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)
7.11 China - Market size and forecast 2021-2026
Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)
7.12 Japan - Market size and forecast 2021-2026
Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)
7.13 Market opportunity By Geographical Landscape
Exhibit 82: Market opportunity By Geographical Landscape ($ million)
8 Drivers, Challenges, and Trends
8.1 Market drivers
8.2 Market challenges
8.3 Impact of drivers and challenges
Exhibit 83: Impact of drivers and challenges in 2021 and 2026
8.4 Market trends
9 Vendor Landscape
9.1 Overview
9.2 Vendor landscape
Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
9.3 Landscape disruption
Exhibit 85: Overview on factors of disruption
9.4 Industry risks
Exhibit 86: Impact of key risks on business
10 Vendor Analysis
10.1 Vendors covered
Exhibit 87: Vendors covered
10.2 Market positioning of vendors
Exhibit 88: Matrix on vendor position and classification
10.3 Appointment Reminder
Exhibit 89: Appointment Reminder - Overview
Exhibit 90: Appointment Reminder - Product / Service
Exhibit 91: Appointment Reminder - Key offerings
10.4 Avochato
Exhibit 92: Avochato - Overview
Exhibit 93: Avochato - Product / Service
Exhibit 94: Avochato - Key offerings
10.5 Cytech E.P.E
Exhibit 95: Cytech E.P.E - Overview
Exhibit 96: Cytech E.P.E - Product / Service
Exhibit 97: Cytech E.P.E - Key offerings
10.6 FirstHive
Exhibit 98: FirstHive - Overview
Exhibit 99: FirstHive - Product / Service
Exhibit 100: FirstHive - Key offerings
10.7 Gaglers Inc
Exhibit 101: Gaglers Inc - Overview
Exhibit 102: Gaglers Inc - Product / Service
Exhibit 103: Gaglers Inc - Key offerings
10.8 Mobile Text Alerts
Exhibit 104: Mobile Text Alerts - Overview
Exhibit 105: Mobile Text Alerts - Product / Service
Exhibit 106: Mobile Text Alerts - Key offerings
10.9 Mozeo LLC
Exhibit 107: Mozeo LLC - Overview
Exhibit 108: Mozeo LLC - Product / Service
Exhibit 109: Mozeo LLC - Key offerings
10.10 SendPulse Inc
Exhibit 110: SendPulse Inc - Overview
Exhibit 111: SendPulse Inc - Product / Service
Exhibit 112: SendPulse Inc - Key offerings
10.11 SimplyCast
Exhibit 113: SimplyCast - Overview
Exhibit 114: SimplyCast - Key offerings
10.12 TextMagic Ltd.
Exhibit 115: TextMagic Ltd. - Overview
Exhibit 116: TextMagic Ltd. - Product / Service
Exhibit 117: TextMagic Ltd. - Key offerings
11 Appendix
11.1 Scope of the report
11.2 Inclusions and exclusions checklist
Exhibit 118: Inclusions checklist
Exhibit 119: Exclusions checklist
11.3 Currency conversion rates for US$
Exhibit 120: Currency conversion rates for US$
11.4 Research methodology
Exhibit 121: Research methodology
Exhibit 122: Validation techniques employed for market sizing
Exhibit 123: Information sources
11.5 List of abbreviations
Exhibit 124: List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Deployment
Exhibits6: Executive Summary - Chart on Incremental Growth
Exhibits7: Executive Summary - Data Table on Incremental Growth
Exhibits8: Executive Summary - Chart on Vendor Market Positioning
Exhibits9: Parent market
Exhibits10: Market Characteristics
Exhibits11: Offerings of vendors included in the market definition
Exhibits12: Market segments
Exhibits13: Chart on Global - Market size and forecast 2021-2026 ($ million)
Exhibits14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
Exhibits15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibits16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
Exhibits17: Five forces analysis - Comparison between 2021 and 2026
Exhibits18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
Exhibits19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
Exhibits20: Threat of new entrants - Impact of key factors in 2021 and 2026
Exhibits21: Threat of substitutes - Impact of key factors in 2021 and 2026
Exhibits22: Threat of rivalry - Impact of key factors in 2021 and 2026
Exhibits23: Chart on Market condition - Five forces 2021 and 2026
Exhibits24: Chart on Deployment - Market share 2021-2026 (%)
Exhibits25: Data Table on Deployment - Market share 2021-2026 (%)
Exhibits26: Chart on Comparison by Deployment
Exhibits27: Data Table on Comparison by Deployment
Exhibits28: Chart on Cloud - Market size and forecast 2021-2026 ($ million)
Exhibits29: Data Table on Cloud - Market size and forecast 2021-2026 ($ million)
Exhibits30: Chart on Cloud - Year-over-year growth 2021-2026 (%)
Exhibits31: Data Table on Cloud - Year-over-year growth 2021-2026 (%)
Exhibits32: Chart on On-premise - Market size and forecast 2021-2026 ($ million)
Exhibits33: Data Table on On-premise - Market size and forecast 2021-2026 ($ million)
Exhibits34: Chart on On-premise - Year-over-year growth 2021-2026 (%)
Exhibits35: Data Table on On-premise - Year-over-year growth 2021-2026 (%)
Exhibits36: Market opportunity by Deployment ($ million)
Exhibits37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits38: Chart on Market share By Geographical Landscape 2021-2026 (%)
Exhibits39: Data Table on Market share By Geographical Landscape 2021-2026 (%)
Exhibits40: Chart on Geographic comparison
Exhibits41: Data Table on Geographic comparison
Exhibits42: Chart on North America - Market size and forecast 2021-2026 ($ million)
Exhibits43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
Exhibits44: Chart on North America - Year-over-year growth 2021-2026 (%)
Exhibits45: Data Table on North America - Year-over-year growth 2021-2026 (%)
Exhibits46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
Exhibits47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
Exhibits48: Chart on Europe - Year-over-year growth 2021-2026 (%)
Exhibits49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
Exhibits50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
Exhibits51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
Exhibits52: Chart on APAC - Year-over-year growth 2021-2026 (%)
Exhibits53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
Exhibits54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibits55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibits56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibits57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibits58: Chart on South America - Market size and forecast 2021-2026 ($ million)
Exhibits59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
Exhibits60: Chart on South America - Year-over-year growth 2021-2026 (%)
Exhibits61: Data Table on South America - Year-over-year growth 2021-2026 (%)
Exhibits62: Chart on US - Market size and forecast 2021-2026 ($ million)
Exhibits63: Data Table on US - Market size and forecast 2021-2026 ($ million)
Exhibits64: Chart on US - Year-over-year growth 2021-2026 (%)
Exhibits65: Data Table on US - Year-over-year growth 2021-2026 (%)
Exhibits66: Chart on UK - Market size and forecast 2021-2026 ($ million)
Exhibits67: Data Table on UK - Market size and forecast 2021-2026 ($ million)
Exhibits68: Chart on UK - Year-over-year growth 2021-2026 (%)
Exhibits69: Data Table on UK - Year-over-year growth 2021-2026 (%)
Exhibits70: Chart on Germany - Market size and forecast 2021-2026 ($ million)
Exhibits71: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
Exhibits72: Chart on Germany - Year-over-year growth 2021-2026 (%)
Exhibits73: Data Table on Germany - Year-over-year growth 2021-2026 (%)
Exhibits74: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibits75: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibits76: Chart on China - Year-over-year growth 2021-2026 (%)
Exhibits77: Data Table on China - Year-over-year growth 2021-2026 (%)
Exhibits78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
Exhibits79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
Exhibits80: Chart on Japan - Year-over-year growth 2021-2026 (%)
Exhibits81: Data Table on Japan - Year-over-year growth 2021-2026 (%)
Exhibits82: Market opportunity By Geographical Landscape ($ million)
Exhibits83: Impact of drivers and challenges in 2021 and 2026
Exhibits84: Overview on Criticality of inputs and Factors of differentiation
Exhibits85: Overview on factors of disruption
Exhibits86: Impact of key risks on business
Exhibits87: Vendors covered
Exhibits88: Matrix on vendor position and classification
Exhibits89: Appointment Reminder - Overview
Exhibits90: Appointment Reminder - Product / Service
Exhibits91: Appointment Reminder - Key offerings
Exhibits92: Avochato - Overview
Exhibits93: Avochato - Product / Service
Exhibits94: Avochato - Key offerings
Exhibits95: Cytech E.P.E - Overview
Exhibits96: Cytech E.P.E - Product / Service
Exhibits97: Cytech E.P.E - Key offerings
Exhibits98: FirstHive - Overview
Exhibits99: FirstHive - Product / Service
Exhibits100: FirstHive - Key offerings
Exhibits101: Gaglers Inc - Overview
Exhibits102: Gaglers Inc - Product / Service
Exhibits103: Gaglers Inc - Key offerings
Exhibits104: Mobile Text Alerts - Overview
Exhibits105: Mobile Text Alerts - Product / Service
Exhibits106: Mobile Text Alerts - Key offerings
Exhibits107: Mozeo LLC - Overview
Exhibits108: Mozeo LLC - Product / Service
Exhibits109: Mozeo LLC - Key offerings
Exhibits110: SendPulse Inc - Overview
Exhibits111: SendPulse Inc - Product / Service
Exhibits112: SendPulse Inc - Key offerings
Exhibits113: SimplyCast - Overview
Exhibits114: SimplyCast - Key offerings
Exhibits115: TextMagic Ltd. - Overview
Exhibits116: TextMagic Ltd. - Product / Service
Exhibits117: TextMagic Ltd. - Key offerings
Exhibits118: Inclusions checklist
Exhibits119: Exclusions checklist
Exhibits120: Currency conversion rates for US$
Exhibits121: Research methodology
Exhibits122: Validation techniques employed for market sizing
Exhibits123: Information sources
Exhibits124: List of abbreviations

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